Master of Science in Business Management in Madrid

WHERE Madrid
LENGHT 9 months
START October 2021

Monday and Wednesday from 19:00h to 21:45h
Complementary activities from Monday to Friday in the afternoon

PRICE €7,950

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Why study this Master of Science in Business Management?



The Master of Science in Business Management in Madrid will provide you with the necessary training to work in the managerial and strategic scope of the company.

The whole master’s degree is taught entirely in English, a factor to take into account is that today it is essential to have an international business future. Risk management in companies or Cooperation and resolution of labour disputes are some of the modules that make up this MSc in Business Management.



Our professors are composed of entrepreneurs, executives and business managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Degrees to be Obtained



Logo ESERP Business School

Master of Science in Business Management

Degree issued by ESERP


Máster en Consultoría Estratégica Empresarial y Comunicación Institucional, especialidad en Management

University Degree issued by the URJC


Private Master’s Degree in Business Management

Issued by the European Communication School of France – Belgium


International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)


International Certificate*

Issued by the European Communication School (France – Belgium)


*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.

Admissions Process


Admissions Tests


Registration / Enrolment

Payment Methods

Price: €7,950


First payment

The rest will be paid in 10 monthly instalments, financed directly by ESERP, without interest from October to July of €695

5% discount for early payment


* Fees for issuing diplomas and certificates are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.

60 ECTS (European Credit Transfer System)


  • Nature and Structure of the Organization.
  • Concept of Business Strategy: basic concepts, elements and factors of success.
  • Strategic management System. Managing process and strategic analysis.
  • Organization structures and growth models.

  • Corporate Digital Culture.
  • Process implantation strategy.
  • Process transformation: RPA, Cloud, Blockchain, IoT, Machine Learning, AI, etc.
  • Transforming impact of Digital Channels.

  • Financial States. Profitability, measure of business success.
  • Budget Elaboration, Control and Review.
  • Cost systems. Contribution margin.
  • Risk management: Solvency and Liquidity.
  • Commercial risk: Credit management.
  • Business risk: Mapping.

  • Businesses and Societies: legal framework.
  • Types of societies. Self-employment. Social Security.
  • Management responsibilities: legal, fiscal, commercial.

  • Corporate culture and recruitment. Salary policy and training.
  • Management of human capital and talent: information, diagnosis, action and control.
  • Managing Change.
  • Training and career plans.

  • Team management.
  • Empowerment and motivation. Social climate. Talent management.
  • Leadership styles. Change management. Coaching, emotional and social intelligence.
  • Evaluation and reward team performance.
  • Working in multi-cultural teams.

  • Business ethics: foundation, code and application.
  • Corporate Social Responsibility: social actions.
  • Conflict resolution: collective negotiation techniques. Relationship with unions.
  • Penal responsibility of administrators and senior officers.
  • Situations of uncertainty.

  • Principles and objectives of marketing.
  • Marketing decisions in the company strategic planning: strategic and operational marketing plan.
  • Digital marketing and business plan. E-commerce.
  • Social media strategies: social networks, positioning, SEO, SEM.
  • Internal Communication: planning, integration and team cohesion.
  • External Communication: Communications in a Commercial Environment.

  • The brand. Meaning, concept and evolution.
  • Plan of strategic and operational marketing. CRM.
  • Digital Marketing Concepts. Website optimization.
  • Social Media. Corporate image.

  • Commercial plan: strategy, planning, preparation and implementation.
  • Management of commercial networks.
  • Organization of the commercial area and its relationship with the general management and functional departments.

  • Production operations and their evolution in the company.
  • Production from the planning process. Optimization of resources, supplies and orders.
  • Purchasing structure: evolution and objectives of the purchasing and procurement function.

  • Quality and Excellence. Customer Loyalty.
  • Analysis, measurement and quality control. Improvement plan.
  • Strategy and Management of Technological Innovation.
  • Quality and excellence: analysis, measurement and control.
  • Strategies and management of technological innovation.
  • Improvement plans.



(*) Curriculum content, its programming and materials may be modified slightly due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Master’s Degree


After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.



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