IMBA – International MBA in Barcelona

RESERVE YOUR SPOT
WHERE Barcelona
LANGUAGE English
LENGHT 9 months
START October
SCHEDULE

Monday to Thursday from 19:00h to 21:45h

Complementary activities from Monday to Friday in the afternoon

PRICE €13,200

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Why study this International MBA?


 

If you want to further your education in order to improve your chances of finding a great job anywhere in the world, the ESERP IMBA – International Master in Business Administration in Barcelona is a fantastic option.

You will be prepared to manage a business and carry out a variety of strategies. Additionally, you will able to manage finances, carry out operations, logistics and quality control, and evaluate businesses for the purpose of considering possible mergers or other activities. You will also learn how to negotiate, position your brand in the market, carry out strategic external analyses, and attract clients, among many other topics.

Degrees and Certificates


 

IMBA – International Master in Business Administration

Degree issued by ESERP

MBA – Master in Business Administration

Master’s Degree issued by the UVIC-UCC

MBA – Master in Business Administration

Issued by the European Communication School of France – Belgium

International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

International Certificate*

Issued by the European Communication School (France – Belgium)

 

 

*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.

Methdology


Professors


Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Admissions Process


Documentation

Admissions Tests

Resolution

Registration / Enrolment

Payment Methods


Price: €13,200 

First payment

€1,800

The rest will be paid in 12 consecutive monthly instalments from October to September of €950

5% discount for early payment

€12,540

* Fees for issuing diplomas and certificates are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.

60 ECTS (European Credit Transfer System)


  • Financial Statements. Profitability, measure of business success.
  • Budget preparation, control and review.
  • Cost systems. Contribution margin.

  • Risk management: solvency and liquidity.
  • Commercial risk: credit management.
  • Business risk: mapping.

  • Business and corporations: legal framework.
  • Fiscal planning.
  • Legal and commercial responsibility or management.

  • Nature and progress or organisational thought.
  • Organisational structure.
  • Business development. Virtual organisation and growth models.

  • Corporate culture and talent management.
  • Selection and remuneration management.
  • Human Resource Management.

  • Leadership and Management styles.
  • Mentoring & Empowerment.
  • Leadership and knowledge management.

  • Collective bargaining negotiation techniques. Trade Union.
  • Communication and conflict resolution.
  • Analysis of situations of uncertainty.
  • Business Code or Ethics. Corporate Social Responsibility. Business Social Action.

  • Marketing strategy and styles.
  • Consumer analysis. Market positioning.
  • Structure and function of the commercial network: planning and achievement objectives.
  • Commercial Plan. Strategy and implementation.

  • The brand. Meaning, concept and evolution.
  • Plan of strategic and operational marketing. CRM.
  • Digital marketing concepts. Website optimisation.
  • Social Media. Corporate image.

  • Competitive mechanisms of international markets.
  • Analysis of international markets. Geopolitical risk.

  • Optimal order management.
  • Supply chain optimisation.

  • Quality and excellence. Customer loyalty.
  • Quality analysis, measurement and control. Improvement plan.
  • Strategy and management of technological innovation.

  • Design & implementation of the marketing plan.
  • Main functions and tasks of the Marketing Department.

  • Company typology and environment.
  • Marketing department: structure and team.

  • Identifying trends and opportunities.
  • Collection and treatment of information. CRM.

  • Corporate brand and product. Brand image. Meanings and differentiation.
  • Crisis: analysis, action plan, monitoring and evaluation.

  • Leaderships styles. Change management. Coaching, emotional and social intelligence.
  • Empowerment and motivation. Social climate. Talent management.

  • Sales team skills/ability/competence. Training, motivation and reward.
  • Large accounts or special clients. Their management and importance.

  • Creating a strategic e-Commerce Plan.
  • The technological structure of e-Commerce.
  • Online payment methods.
  • E-Commerce as an opportunity for internationalisation.

  • Optimal order management.
  • Supply chain optimisation.

  • Fixing sales targets according to expected demand, product or service.
  • Sales forecasts, the overall budget and income. Key aspects of the budget.

  • Brand protection: term and scope, renovations, optimisation and copyright protection..
  • Intellectual Property: legislation, procedures, defence and infringement.

  • Market segmentation: outline, techniques and typologies.
  • Descriptive, favor, component and cluster analysis, conjoint analysis, MISS model.

  • Internationalisation of marketing in the global company.
  • Rating the international environment and country risk.
  • FTAs. Common markets. Customs unions.

PMO – (BUSINESS PLAN / PROJECT PLAN)


 

(*) Curriculum content, its programming, materials and schedules may be modified slightly due to changes in academic planning.

(*) The order of the modules is indicative based on the scheduling of the MBA.

ESERP ALUMNI


After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.

 

 

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+34 900 101 483

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