IMBA – International Master in Business Administration in Madrid

WHERE Madrid
LENGHT 9 months
START October 2021

Monday to Thursday, 19:00h to 21:45h

PRICE €13,200

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Why study this IMBA – International Master in Business Administration?



Do you want to run a company? You can complete your training and prepare for it thanks to ESERP’s IMBA – International Master in Business Administration in Madrid. In just one academic year and with different schedules, you can reach the position of your dreams in a large company.

You will learn to control everything related to the economy, from financing to commercial operations, in addition to mastering aspects of the organization and strategy of companies.



Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Degrees and Certificates



Logo ESERP Business School

IMBA – International Master in Business Administration

Degree issued by ESERP


Máster en Consultoría Estratégica Empresarial y Comunicación Institucional, especialidad en Management

Master’s Degree issued by the URJC


International Accreditation

International certification of completion of ESERP studies, issued by the European Communication School (France -Belgium)


International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)


International Certificate*

Issued by the European Communication School (France – Belgium)


*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.

Admissions Process


Admissions Tests


Registration / Enrolment

Payment Methods

Price: €13,200


First payment

The rest will be paid in 12 monthly instalments, financed directly by ESERP, without interest from October to September of €950

5% discount for early payment



* Fees for the issuing diplomas are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.


60 ECTS (European Credit Transfer System)


  • Nature and Structure of the Organization.
  • Concept of Business Strategy: basic concepts, elements and factors of success.
  • Strategic management System. Managing process and strategic analysis.
  • Organization structures and growth models.

  • Corporate Digital Culture.
  • Process implantation strategy.
  • Process transformation: RPA, Cloud, Blockchain, IoT, Machine Learning, AI, etc.
  • Transforming impact of Digital Channels.

  • Financial States. Profitability, measure of business success.
  • Budget Elaboration, Control and Review.
  • Cost systems. Contribution margin.
  • Risk management: Solvency and Liquidity.
  • Commercial risk: Credit management.
  • Business risk: Mapping.

  • Businesses and Societies: legal framework.
  • Types of societies. Self-employment. Social Security.
  • Management responsibilities: legal, fiscal, commercial.

  • Basic Legal concepts.
  • Brand protection: terms, scope, renewals, optimization and defence.
  • Intellectual property: legislation, modalities, defence and infringement. New technologies.
  • Image rights, honour and identity.
  • Online Information and image treatment.

  • Corporate culture and recruitment. Salary policy and training.
  • Management of human capital and talent: information, diagnosis, action and control.
  • Managing Change.
  • Training and career plans.

  • Team management.
  • Empowerment and motivation. Social climate. Talent management.
  • Leadership styles. Change management. Coaching, emotional and social intelligence.
  • Evaluation and reward team performance.
  • Working in multi-cultural teams.

  • Business ethics: foundation, code and application.
  • Corporate Social Responsibility: social actions.
  • Conflict resolution: collective negotiation techniques. Relationship with unions.
  • Penal responsibility of administrators and senior officers.
  • Situations of uncertainty.

  • Commercial plan: strategy, planning, preparation and implementation.
  • Management of commercial networks.
  • Organization of the commercial area and its relationship with the general management and functional departments.

  • Sales campaign planning.
  • Sales team organization. Selection policies, training, motivation, remuneration and control of the commercial network.
  • Total Outsourcing vs. Outsourcing of specific processes.
  • Order and contract Management. Quality and the «ABC» and learning curves.

  • Marketing Department: structure and team.
  • New Digital professions.
  • Digital recruiters & head hunters.

  • Neuroscience and neuromarketing.
  • New profiles: prosumer and stakeholders.
  • Customer relationship management (social CRM).
  • Big Data and KPIs.

  • Basic concepts and elements of branding. Brand image: meanings and differentiation.
  • Managing the Brand in social networks. Personal branding.
  • Types of business conflicts and their sources.
  • Reputation management. Corporate crisis management in digital environments.

  • Market Segmentation: outline, techniques, and typologies.
  • Descriptive, factor analysis, components, cluster, conjoint analysis, MISS model.
  • Marketing mix according to segmentation strategy, positioning and mapping.
  • Internationalization of marketing in the Global Economy.
  • Assessment of international environments.

  • Introduction to forecasting methodology.
  • Qualitative & quantitative methods.
  • Sales forecast, the overall Budget and income. Key aspects of the Budget.
  • Sales and pricing policy.
  • Fixing sales targets as expected demand, product or service.
  • Price as a consumption regulator. Price discrimination.

  • Electronic commercial plan: Models and strategies in e-commerce.
  • The technological structure of e-commerce.
  • Logistics of e-commerce. Online store. Online payment methods.
  • Email marketing and affiliate marketing.
  • Blockchain, growthacking.

  • Digital strategy: Digital Marketing Plan.
  • Social media strategy.
  • Inbound marketing.
  • Mobile marketing.
  • Landing page.
  • Customer experience: Customer experience index, Brand experience index and Employee experience index.

  • The importance of internationalisation in the global economy.
  • Analysis of the social, political and economic situation.

Master´s Final Project

(*) Curriculum content, its programming, materials and schedules may be modified slightly due to changes in academic planning.

(*) The order of the modules is indicative based on the scheduling of the MBA.


After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.


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