IMBA – International MBA in Madrid

WHERE Madrid
LENGHT 9 months
START October

From Monday to Thursday from 7:00 pm to 9:45 pm

PRICE €14,100

Why study this International MBA?


Do you want to focus your training on the international arena? The IMBA – International MBA in Madrid at ESERP will allow you to learn from the best professionals and significantly increase your employment options.

Thanks to the comprehensive study plan, you will be able to manage the organisation and finances of any company. You will learn to conduct national and international negotiations and to correctly position your brand in the market. And that’s not all, you will also be at the forefront of logistics, capable of carrying out marketing strategies or evaluating other companies, among many other tasks.

The studies are taught entirely in English, which will allow you to learn the concepts and master the language that’s most frequently used in international business. This, in turn, will mean even more opportunities for finding work in the future. In addition to running companies or different departments within them, you can also be an analyst or a consultant for both your company and for others, either nationally or outside our borders.

Degrees and Certificates


MBA – Master in Business Administration

Degree issued by ESERP

Master in Strategic Business Consulting and Institutional Communication, concentration in Management

Master’s Degree issued by the URJC

IMBA – International Master in Business Administration

Issued by the European Communication School of France – Belgium

International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

International Certificate*

Issued by the European Communication School (France – Belgium)


*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.



Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Admissions Process


Admissions Tests


Registration / Enrolment

Payment Methods

Price: €14,100 


Students from the EU (European Union) in possession of a NIE

First payment


The rest will be paid in 12 consecutive monthly instalments from October to September of €1,050


5% discount for early payment


Non-EU (European Union) students

First payment


The rest will be paid in 12 consecutive monthly instalments from October to September of €966.66


5% discount for early payment


* Fees for issuing diplomas and certificates are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.

60 ECTS (European Credit Transfer System)


  • Nature and evolution of organisational thinking.
  • The structure of the organisation: organisational forms and key parts of any organisation.
  • The organisational forms of the 21st century: virtual organisation and term structure.
  • The phase of reflection: the optimum size, the company’s chances and forms of development.
  • Internal development: internal development matrix and material investments
  • External development, acquisitions, strategic alliances, licences, franchises, joint ventures and mergers.
  • Corporate restructuring, downsizing and outsourcing.

  • Understanding of role of strategy in business.
  • Internal analysis of the sector, market and buying motivation. Audit of the company.

  • Types of business departments.
  • CRM: Customer Relationship Management.
  • Social Media. Analysis and measurement of social networks. Reputation.

  • Become acquainted with the competitive dynamics of the global industry and the various theoretical frameworks available for analysing international industries.

  • Basic Accounting Statements: Balance Sheet. Profit & Loss Account, Cash Flow Statement.
  • Cost terms, job costing, activity-based costing (ABS), cost allocation, variable costing and absorption costing, cost-volume-profit analysis and decision making.

  • The goals & functions of financial management.
  • Financial analysis.
  • Working capital and the Financial Decision, ROI vs ROE.

  • National and international fiscal framework.
  • Corporate Headquarters. Taxpayer.
  • Management’s legal responsibilities.

  • The importance of operations management and aligning it with the business strategy.
  • Quality dimensions and how to implement a Total Quality Management System in a company.

  • Introduction to the fundamentals of innovation and its influence on the competitiveness of the organisation.
  • Innovation management: models and trends.

  • Introduction to the fundamentals of innovation and its influence on the competitiveness of the organisation.
  • Innovation management: models and trends.

  • Management styles.
  • Managing high performance teams.
  • Mentoring as a beneficial tool for professional development.

  • Negotiation techniques
  • The five phases of a negotiation.
  • Conflict resolution.

  • Ethics in management and the business disciplines.
  • Responsibility beyond compliance with laws and regulations.

  • Kaplan and Norton’s model.
  • Cause-effect relationships: The Strategic Map.
  • Implementation of the BSC. Identification of indicators and goals.
  • Action plans. Those responsible and resources. Analysis, review and adjustment.


  • Marketing as a business philosophy.
  • The marketing process from the initial market analysis to the execution of plans and control.
  • Marketing services as part of strategic corporate development.
  • The key theories and techniques employed by services companies.

  • Gain a framework for analysing consumer behaviour.
  • How different customer behaviour can be used to decide on marketing strategies.
  • Psychological and sociological influences on customer behaviour.

  • Basic elements of branding.
  • How to build & maintain a brand.
  • Managing the brand on Social Networks.
  • Marketing Mix.

  • External & internal analysis.
  • Competitive advantage. Activity Plan
  • Contingency plan.
  • Positioning.

  • The importance of internationalisation in the global economy.
  • Analysis of the social, political and economic situation.

  • Marketing Plan: Tools & managing the sales area. SWOT analysis.
  • Company & market audit (actual position, future position & resources).

  • Manufacturing basics.
  • Warehousing.

  • Introduction to forecasting methodologies.
  • Qualitative & quantitative methods.

  • Social Media. SEO & SEM.
  • Analysis and measurement of social networks. Reputation.
  • Digital marketing channels.
  • Google Analytics.

  • Create a Strategic Plan for e-Commerce.
  • The technological structure in e-Commerce.
  • Data Analysis: main focuses of attention, analysis techniques.

  • Motivating and leading people.
  • Dealing with conflict productively.
  • Evaluating and rewarding team performance.
  • Working in multi-cultural teams.
  • Evaluating your emotional intelligence & improving your coaching skills.

  • Changing the mindset from compromise/give and take, to systematic decision-based negotiation.
  • The main laws and principales that govern human behaviour and influence the decision-making process.



(*) Curriculum content, its programming, materials and schedules may be modified slightly due to changes in academic planning.

(*) The order of the modules is indicative based on the scheduling of the MBA.


After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.


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