MBA in Madrid

€14,100 See payment and financing options

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Why study this MBA?


 


 

Do you want to run a company? You can complete your training and prepare for it thanks to ESERP’s MBA – Master in Business Administration in Madrid. In just one academic year and with different schedules, you can reach the position of your dreams in a large company.

You will learn to control everything related to the economy, from financing to commercial operations, in addition to mastering aspects of the organization and strategy of companies.



Methodology


Professors


Our professors of this MBA are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Degrees and Certificates


 

 

Logo ESERP Business School

MBA – Master in Business Administration

Degree issued by ESERP

 

Máster en Consultoría Estratégica Empresarial y Comunicación Institucional, especialidad en Management

Master’s Degree issued by the URJC

 

International Accreditation

International certification of completion of ESERP studies, issued by the European Communication School (France -Belgium)

 

International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

 

International Certificate*

Issued by the European Communication School (France – Belgium)

 

*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.

Admissions Process


Documentation

Admissions Tests

Resolution

Registration / Enrolment

Payment Methods


Price: €14,100*

 

First payment

€1,800
The rest will be paid in 12 monthly instalments, financed directly by ESERP, without interest from October to September of €1,025

5% discount for early payment

 

* Fees for the issuing diplomas are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.

MODULES OF IMBA – INTERNATIONAL MASTER IN BUSINESS ADMINISTRATION

60 ECTS (European Credit Transfer System)


 

  • Corporate Digital culture.
  • Process implementation strategy.
  • Process Transformation: RPA, Cloud, Blockchain, IoT, Machine learning, AI, etc.
  • Transformation impact of Digital Channels.
  • Intelligent Applications on Business Processes: Balanced Scorecard.

  • Strategy. Definition and components.
  • Levels of strategy.
  • Strategic management process.
  • Competitive advantage study.

  • Development strategies.
  • Development methods.
  • Internationalization.

  • Marketing Department: structure and team.
  • New Digital jobs.
  • Digital recruiters and headhunters.
  • Neuroscience and neuromarketing.
  • New profiles: prosumer and stakeholders.
  • Customer relationship management (social CRM)
  • Big data and KPIs.

  • Financial states. Profitability, measure of business success.
  • Budget Elaboration, Control and Review.
  • Costing systems. Contribution margin.
  • Risk management: Solvency and Liquidity.
  • Commercial risk: Credit management.
  • Business risk: Mapping.

  • Digital strategy: Digital Marketing plan.
  • Social Media Strategy.
  • Inbound marketing.
  • Mobile marketing.
  • Landing page.
  • Customer Experience: Brand experience and employee experience index.

  • Principles and Objectives of Marketing.
  • Strategic and Operational Marketing Management.
  • Digital Marketing.
  • Social Media Strategy.
  • Sales Management: Strategy, Planification, Preparation and Implementation.
  • Commercial network management.

  • Team management.
  • Empowerment and motivation. Social climate. Talent management.
  • Leadership styles. Change management. Coaching, emotional and social intelligence.
  • Evaluation and reward team performance.
  • Working in multi-cultural teams.
  • Serious play learning.

  • Communications as a part of the Company Strategy.
  • Communications in the building of the Company’s image and reputation.
  • Communications in sales.
  • Corporate identity, culture and image.

  • Organizational and Managing basics.
  • Concept of talent.
  • Managing talent: Discovery, empowering and retention.
  • People management indicators.
  • Employer branding and Leadership. Motivation in Business environment.

  • Integration and cohesion equipment.
  • Internal communication plan: objectives.
  • Communication and achievement of objectives.
  • Agents in internal communication.

  • New Communications technologies. Interactive Media.
  • Social media: professional and social networks.
  • Press agencies.
  • PR and persuasion of Public Opinion.
  • Quality control. Informative impact and publicity.

  • Basic legal concepts.
  • Brand protection: schedule, scope, renewals, optimization and defence.
  • Intellectual property: legislation, modalities, defence and infringement. New technologies.
  • Image, honour and identity rights.
  • Online Information and image.

  • Legal framework for companies.
  • Types of companies. Autonomous workers. Social Security.
  • Management responsibilities: legal, fiscal, commercial…

  • Sales campaign Planning.
  • Organization of the sales team. Policies for selection, training, motivation, remuneration and control of the commercial network.
  • The total outsourcing versus the outsourcing of specific processes.
  • Key account management.
  • Supply chain management.

  • Production operations and their evolution in the company.
  • Planning of production processes. Optimization of resources, suppliers and orders.
  • Purchasing structure. Evolution and objectives of the supply chain and purchasing.

  • Initiation to simulation.
  • Configuration of the strategic plan.
  • Establishment of objectives.
  • Surrounding analysis.

  • Corporate Social Responsibility and business ethics.
  • Ethics in business: foundation, code and application.
  • Social equality, work, family and personal conciliation.
  • CSR in financial activity.
  • Responsible communication strategies.

  • Introduction to forecasting methodology.
  • Qualitative & quantitative methods.
  • Sales forecast, the overall Budget and income. Key aspects of the Budget.
  • Sales and pricing policy.
  • Fixing sales targets as expected demand, product or service.
  • Price as a consumption regulator. Price discrimination.

  • Quality and excellence. Customer loyalty.
  • Analysis, measuring and quality control. Improvement plan.
  • Strategy and management of technological innovation.
  • Improvement plans.

Master´s Final Project


(*) Curriculum content, its programming, materials and schedules may be modified slightly due to changes in academic planning.

(*) The order of the modules is indicative based on the scheduling of the MBA.

ESERP ALUMNI


After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.

 

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MBA in Madrid

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