Pedro Palencia

In his professional experience he has been General Director of the Roig Cerámica Group (decorative ceramics sector) and the Europa Muebles Group (distribution sector of furniture and decoration stores), Director of Marketing and Sales in the Electrolux Group (Appliance manufacturing sector), Marketing and Sales Director in the Idea Electrodomésticos Group (distribution sector of consumer electronics stores), Marketing Director at the Ferroli Group (heating and air conditioning sector). Currently, he is a professor and consultant and Director of Ventury.

In his teaching experience, Mr. Palencia is a collaborating professor in the areas of Marketing, Strategy and Economics of numerous Spanish (I.C.A.D.E., U.R.J.C., U.M.P., U.C.3.) and foreign (E.S.A.N. in Peru, U.S.A. and Libre and Sergio Arboleda in Colombia) Universities and Business Schools (M.S.M.K., I.E., E.O.I., E.S.I.C., C.E.C.O., E.N.A.E.).