Vicente Rodríguez


Vicente Rodríguez Rodríguez

Vicente Rodríguez is the B2B Sales’ Head Manager in of Citroën and DS. His main fields of research are the automotive sector, consumer behavior, Geomarketing and Digital Marketing.

He is an Associate Professor at UNIR’s in the Degree in Business Management, in the MBA, and for the Master’s Degree in Market Research, Digital Marketing and eCommerce since November 2014

Rodríguez is a PhD from the San Pablo CEU University in Economics where he graduated with honors. His dissertation topic was “Marketing, Geography and Competitiveness for the Optimization of the Sales Network. The Case of the Automotive Sector in Andalucía”.

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