Pilar Domínguez

A specialist in brand creation and management, she has spent more than twenty years dedicated to the strategic direction and execution of branding projects related to tourism and hospitality.

She is also a specialist in the development of strategic brand, communication and marketing plans. Definition, structuring and planning of projects, starting from a deep analysis of the reality of each one, its attributes and values, and with creativity and authenticity as fundamental allies. The objective is to favour their positioning, value, competitive advantage and preference, based on an analysis of the consumer and the market, and an in-depth knowledge of the most appropriate design, copywriting, storytelling, marketing and communication tools.