Master in Marketing and Commercial Innovation Management in Mallorca

WHERE Mallorca
LANGUAGE 75% Spanish · 25% English
LENGHT 9 months
START October

Monday and Wednesday from 19:00h to 21:45h

+ 8 PMO (Project Management Office) Sessions
+ Transversal Knowledge Sessions

PRICE €7,950

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Why study this Master in Marketing and Commercial Innovation Management?



If you want to transform the relationships between companies and consumers, guide organisations through the digital era with effective communication strategies and with the latest in innovation to boost their business value in any sector, get ready to be a leader.

This Master in Marketing and Commercial Innovation Management in Mallorca will allow you to consolidate your knowledge and fundamental, strategic decision-making skills to help prepare you to face new challenges, something that is key to the growth of any organisation.



Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Degrees to be Obtained



Logo ESERP Business School

Master in Marketing and Commercial Innovation Management

Degree issued by ESERP 


Private Master’s Degree in Marketing-Commercial Management and Communication Strategy

Master’s Degree issued by the UVIC-UCC


Master in Marketing and Commercial Management

Issued by the European Communication School (France – Belgium)


International Certificate*

Issued by the University of Applied Sciences, Schmalkalden (Germany)


International Certificate*

Issued by the European Communication School (France-Belgium)

*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.

Admissions Process


Admissions Tests


Registration / Enrolment

Payment Methods

Price: €7,950


First payment

The rest will be paid in 10 monthly instalments, financed directly by ESERP, without interest from October to July of €695

5% discount for early payment



* Fees for issuing diplomas and certificates are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.


  • Design and implementation of a marketing plan.
  • Main functions of the Marketing Department.
  • Differences between local marketing/strategic marketing.

  • Company, type and environment.
  • Marketing department: structure and team.
  • New needs, new globalised marketing.

  • Identification of trends and opportunities.
  • Collection and treatment of information. CRM.
  • Consumer behaviour and psychology.

  • Corporate and product brand. Brand image. Meanings and differentiation.
  • Types of business conflicts and their sources. Crisis manual.
  • Analysis, action, monitoring and evaluation of the crisis.


  • Leadership styles. Change management. Coaching, emotional and social intelligence.
  • Empowerment and motivation. Social climate. Talent management.
  • Team management.

  • Competencies of the sales team. Training, motivation and compensation.
  • Total outsourcing vs specific process outsourcing. Efficacy of both methods.
  • Large Accounts or Special Client. Their management and importance.


  • Creating a strategic e-Commerce plan.
  • The technological structure in e-Commerce.
  • How to achieve and increase customer sales in e-Commerce.
  • Online payment methods.
  • E-Commerce as an opportunity for internationalisation.
  • Social Media. SEO and SEM. Analysis and measurement of social networks.
  • Reputation.

  • Optimal order management.
  • Supply chain optimisation.
  • Internationalisation, outsourcing in services and goods.

  • Setting sales objectives according to the expected demand, product or service.
  • Sales forecasts, global budget and income statement. Key aspects of the budget.
  • Pricing. Price as a regulator of consumption. Price discrimination.


  • Brand protection: term and scope, renewals, optimisation and defence of the brand.
  • Intelectual property: legislation, categories, defence and infraction.
  • New technologies.
  • Data transfer: legislation, defence or private data, infractions.

  • Market segmentation: diagram, techniques and types.
  • Descriptive, factorial, component and cluster analysis, conjoint analysis, MISS model.
  • Marketing mix according to segmentation, positioning and mapping.

  • Internationalisation of marketing in the global economy.
  • Assessment of international environments and country risk.
  • Free trade zones. Common markets. Customs unions.



(*) Curriculum content, its programming and materials may be modified slightly due to changes in academic planning.

(*) The order of the modules is indicative based on the scheduling of the Master’s Degree.


After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.


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