IMBA – International MBA in Business Administration in Mallorca

WHERE Mallorca
LANGUAGE 70% English · 30% Spanish
LENGHT 9 months
START October

Monday to Thursday from 19:00h to 21:45h

PRICE €13,200

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Why study this International Master in Business Administration?



With this MBA, you will be trained in how to manage a company, in addition to learning about legal and taxation elements, as well as innovation. Furthermore, you will be ready to manage work teams in the diverse departments of any business, such as finance, purchasing or quality.

With this education as a base, you can work in the field of strategic planning for business and company organisation. And it doesn’t stop there, as there other subjects related to economic oversight at a company, the execution of logistical operations, and how to carry out strategic evaluations and analyses of other businesses in order to weigh the benefits of doing business with them. Furthermore, you will learn how to negotiate and correctly position a brand in the national and international markets and lead an organisation in the development of competitive advantages.


Degrees and Certificates


IMBA – International Master in Business Administration

Degree issued by ESERP

MBA – Master in Business Administration

Master’s Degree issued by the UVIC-UCC

Private MBA Degree – Master in Business Administration

Issued by the European Communication School of France – Belgium

International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

International Certificate*

Issued by the European Communication School (France – Belgium)


*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.



Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Admissions Process


Admissions Tests


Registration / Enrolment

Payment Methods

Price: €13,200 

First payment


The rest will be paid in 12 consecutive monthly instalments from October to September of €950

5% discount for early payment


* Fees for issuing diplomas and certificates are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.

60 ECTS (European Credit Transfer System)


  • Financial function: company’s economic-financial representation, financial ratios and responsibilities.
  • Financial diagnosis; company assessment and financial profitability breakdown.
  • Management of working capital: cash management, credit management for clients regarding stock and on suppliers and creditors.
  • Financing decisions: capital cost and financing structure.
  • Residual profit and economic value added (EVA).
  • The accounting model: estimate of results and equity.
  • The costs, an executive responsibility: strategic costs management, product cost calculation and break-even.
  • Management control and its key control factors.
  • Control levels and budgetary control.
  • The controller’s duty.

  • Solvency: settling debts or bankruptcy. Analysis and measurement methodologies.
  • Liquidity management: obtaining cash resources through exploitation. Stocks management, NOF (necessary operating funds), that available in banks…
  • Interest rate management: use of money within a certain time. Its fluctuation over time. Tools for economic policy.
  • Portfolio management (insolvency in clients): focus on clients and payment periods and instruments.


  • Types of companies and corporations
  • Value Added Tax (VAT)
  • Corporation Tax
  • Self-employed
  • Social security
  • Intrastat
  • Impact of taxes on accounting


  • Analysis of the performance that the company administrators must apply given a company crisis.
  • Cases where Bankruptcy Law is applied and how it affects companies and individuals.
  • Advantages and disadvantages of voluntarily filing for bankruptcy.
  • Situation that arises once bankruptcy is filed for.
  • Administrators’ duties. Knowing the administrators’ criminal liability. Corporate criminal offences.

  • Nature and progress of organisational thought.
  • The organisation’s structure: basic forms and parts of any organisation.
  • Changes in the modern company; virtual organisation and team structures.
  • Company Development and Company Growth Models in the 21st Century.
  • Internal Development: matrix of internal development and material investments.
  • External Development: acquisitions, strategic alliances, licences, franchises, joint ventures and mergers.

  • The evolution of organisations and the role of human resources.
  • Skills required for performing the role of human resources and explanation of the required operational departments.
  • Tools for organisational knowledge and job position.
  • Selection system: techniques and tools to be applied.
  • Remuneration systems and their use as an incentive; talent retention.

  • Introduction to the concepts of executive skills.
  • Talent management through motivation.
  • Implementation of coaching, emotional and social intelligence in new organisations.
  • Leadership styles and leadership principles.
  • Strategy in general management within team management.

  • Conflict Management. Employment conflict and resolution.
  • Collective bargaining. Negotiation techniques. Techniques for meetings.
  • Relationships with unions
  • Rules on achieving work-life balance.
  • Basic features of the contracts most frequently used in commercial trade.
  • Employment Regulation Records.
  • Contract termination.
  • Basics of company ethics in negotiations.
  • Corporate Social Responsibility in organisations: taking care of the environment and society. Applicable policies.
  • Social Action as an element that helps CSR and NGOs.
  • Supervisory transparency in the National Stock Market Commission.
  • Risk to reputation.


  • Marketing strategy within the company’s general strategy.
  • Skills analysis. Positioning in the market.
  • Consumer analysis.
  • Concept of “analysing the solution’s life cycle”.
  • New media for distribution and promotion.
  • Types of Marketing. The marketing mix.


  • The role of the commercial department in the company. The company’s own commercial management model.
  • Structure of the commercial network, planning, establishing goals.
  • The Commercial Plan: strategy in preparing and carrying it out.
  • Methods for supporting the commercial network.

  • Relationship Marketing: concepts, levels and practical tools.
  • Different marketing types and strategies: Guarantee frequency, personalised, social, backwards, etc.
  • Customer Relationship Management (CRM).
  • The brand: what it consists of, brand concept and brand image evolution.
  • How a brand is measured: marketing value, economic value and legal value.
  • Brand globalisation.
  • Concept of Digital Marketing.
  • The figure of the Social Media Manager.
  • Keys to optimising the company’s website.
  • Promotion through the Internet.
  • Social networks.

  • Competitive mechanisms of international markets.
  • Analysis of international markets. Geopolitical risk.
  • Internationalization process of a company.
  • Internationalization of marketing in the global economy.

  • Products and supply management.
  • Processes: planning, organisation, management and control in production – goods and services.
  • Operational strategy in manufacturing companies: offer segmentation and supply speed.
  • Result: increase in quality added value, productivity, client satisfaction, reduction in costs, sustainability.
  • Lean Manufacturing – Lean Management (optimisation).
  • Supply Chain.
  • Concepts and definitions linked to production.

  • The quality assurance system. ISO 9000 certification.
  • Complete quality: client satisfaction and loyalty.
  • Quality tools.
  • Audit of the quality management system.
  • Measurement, analysis and improvement.
  • Company strategy and innovation strategy.
  • Characteristics of an innovation project.
  • Development of the phases for implementing the innovation management system.
  • Creativity and innovation.


  • Design and implementation of a marketing plan.
  • Main functions of the Marketing Department.
  • Differences between local marketing/strategic marketing.

  • Company, typology and environment.
  • New needs, new globalised marketing.
  • Marketing department: structure and team.
  • Message, brand, communication, positioning.
  • Excellence in product and service.
  • Formal product, expanded product and commodities.
  • New marketing variables in service companies.

  • Identification of trends and opportunities.
  • Marketing Information Systems. Data collection and processing.
  • Geolocation systems and customer traceability.
  • Marketing study according to the budget.
  • Market research reports.
  • Consumer behaviour and psychology.
  • Advanced customer management.

  • Corporate and product brand. Brand image. Meanings and differentiation of types of business conflicts and their sources. Crisis manual.

  • Competencies of the sales team. Training, motivation and compensation.
  • Total outsourcing vs specific process outsourcing. Efficacy of both methods.
  •  Large Accounts or Special Client. Their management and importance.

  • Communication in the field of marketing. Techniques.
  • Advertising and its functions. Promotion. Messages and creativity.
  • Social Media. SEO and SEM. Analysis and measurement of social networks. Reputation.
  • Creating a Strategic Electronic Commerce Plan.
  • The technological structure in e-Commerce.

  • Setting sales objectives according to the expected demand, product or service.
  • Sales forecasts, global budget and income statement. Key aspects of the budget.
  • Pricing. Price as a regulator of consumption. Price discrimination.

  • Market segmentation: diagram, techniques and types.
  • Descriptive, factorial, component and cluster analysis, conjoint analysis, MISS model.
  • Marketing mix according to segmentation, positioning and mapping.

  • Rating international environments and country risk. Definition of supply.
  • Internalisation of marketing in the global economy.



(*) Curriculum content, its programming, materials and schedules may be modified slightly due to changes in academic planning.

(*) The order of the modules is indicative based on the scheduling of the MBA..


After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.



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