IMBA – International MBA in Business Administration in Mallorca

RESERVE YOUR SPOT
WHERE Mallorca
LANGUAGE 70% English · 30% Spanish
LENGHT 9 months
START October
SCHEDULE

Monday to Thursday from 19:00h to 21:45h

PRICE €13,200

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Why study this International Master in Business Administration?


 

 

With this MBA, you will be trained in how to manage a company, in addition to learning about legal and taxation elements, as well as innovation. Furthermore, you will be ready to manage work teams in the diverse departments of any business, such as finance, purchasing or quality.

With this education as a base, you can work in the field of strategic planning for business and company organisation. And it doesn’t stop there, as there other subjects related to economic oversight at a company, the execution of logistical operations, and how to carry out strategic evaluations and analyses of other businesses in order to weigh the benefits of doing business with them. Furthermore, you will learn how to negotiate and correctly position a brand in the national and international markets and lead an organisation in the development of competitive advantages.

 


Methodology


Professors


Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Degrees and Certificates


 

IMBA – International Master in Business Administration

Degree issued by ESERP

MBA – Master in Business Administration

Master’s Degree issued by the UVIC-UCC

MBA – Master in Business Administration

Issued by the European Communication School of France – Belgium

International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

International Certificate*

Issued by the European Communication School (France – Belgium)

 

*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.

Admissions Process


Documentation

Admissions Tests

Resolution

Registration / Enrolment

Payment Methods


Price: €13,200

 

First payment

€1,800
The rest will be paid in 12 monthly instalments, financed directly by ESERP, without interest from October to September of €950

5% discount for early payment

€12,540

 

* Fees for issuing diplomas and certificates are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.

60 ECTS (European Credit Transfer System)


  • Financial function: company’s economic-financial representation, financial ratios and responsibilities.
  • Financial diagnosis; company assessment and financial profitability breakdown.
  • Management of working capital: cash management, credit management for clients regarding stock and on suppliers and creditors.
  • Financing decisions: capital cost and financing structure.
  • Residual profit and economic value added (EVA).
  • The accounting model: estimate of results and equity.
  • The costs, an executive responsibility: strategic costs management, product cost calculation and break-even.
  • Management control and its key control factors.
  • Control levels and budgetary control.
  • The controller’s duty.

  • Solvency: settling debts or bankruptcy. Analysis and measurement methodologies.
  • Liquidity management: obtaining cash resources through exploitation. Stocks management, NOF (necessary operating funds), that available in banks…
  • Interest rate management: use of money within a certain time. Its fluctuation over time. Tools for economic policy.
  • Portfolio management (insolvency in clients): focus on clients and payment periods and instruments.

TAX DEPARTMENT:

  • Types of companies and corporations
  • Value Added Tax (VAT)
  • Corporation Tax
  • Self-employed
  • Social security
  • Intrastat
  • Impact of taxes on accounting

LEGAL DEPARTMENT/ BANKRUPTCY LAW:

  • Analysis of the performance that the company administrators must apply given a company crisis.
  • Cases where Bankruptcy Law is applied and how it affects companies and individuals.
  • Advantages and disadvantages of voluntarily filing for bankruptcy.
  • Situation that arises once bankruptcy is filed for.
  • Administrators’ duties. Knowing the administrators’ criminal liability. Corporate criminal offences.

  • Nature and progress of organisational thought.
  • The organisation’s structure: basic forms and parts of any organisation.
  • Changes in the modern company; virtual organisation and team structures.
  • Company Development and Company Growth Models in the 21st Century.
  • Internal Development: matrix of internal development and material investments.
  • External Development: acquisitions, strategic alliances, licences, franchises, joint ventures and mergers.

  • Introduction to the concepts of executive skills.
  • Talent management through motivation.
  • Implementation of coaching, emotional and social intelligence in new organisations.
  • Leadership styles and leadership principles.
  • Strategy in general management within team management.

  • Conflict Management. Employment conflict and resolution.
  • Collective bargaining. Negotiation techniques. Techniques for meetings.
  • Relationships with unions
  • Rules on achieving work-life balance.
  • Basic features of the contracts most frequently used in commercial trade.
  • Employment Regulation Records.
  • Contract termination.
  • Basics of company ethics in negotiations.
  • Corporate Social Responsibility in organisations: taking care of the environment and society. Applicable policies.
  • Social Action as an element that helps CSR and NGOs.
  • Supervisory transparency in the National Stock Market Commission.
  • Risk to reputation.

  • Relationship Marketing: concepts, levels and practical tools.
  • Different marketing types and strategies: Guarantee frequency, personalised, social, backwards, etc.
  • Customer Relationship Management (CRM).
  • The brand: what it consists of, brand concept and brand image evolution.
  • How a brand is measured: marketing value, economic value and legal value.
  • Brand globalisation.
  • Concept of Digital Marketing.
  • The figure of the Social Media Manager.
  • Keys to optimising the company’s website.
  • Promotion through the Internet.
  • Social networks.

  • Competitive mechanisms of international markets.
  • Analysis of international markets. Geopolitical risk.
  • Internationalization process of a company.
  • Internationalization of marketing in the global economy.

  • Products and supply management.
  • Processes: planning, organisation, management and control in production – goods and services.
  • Operational strategy in manufacturing companies: offer segmentation and supply speed.
  • Result: increase in quality added value, productivity, client satisfaction, reduction in costs, sustainability.
  • Lean Manufacturing – Lean Management (optimisation).
  • Supply Chain.
  • Concepts and definitions linked to production.

  • The quality assurance system. ISO 9000 certification.
  • Complete quality: client satisfaction and loyalty.
  • Quality tools.
  • Audit of the quality management system.
  • Measurement, analysis and improvement.
  • Company strategy and innovation strategy.
  • Characteristics of an innovation project.
  • Development of the phases for implementing the innovation management system.
  • Creativity and innovation.

  • Diseño e implementación de un plan de marketing.
  • Principales funciones Departamento de Marketing.
  • Diferencias Marketing local / Marketing Estratégico.

  • Empresa, tipología y entorno.
  • Departamento marketing: estructura y equipo.
  • Nuevas necesidades, nuevo marketing globalizado.

  • Identification of trends and opportunities.
  • Marketing Information Systems. Data collection and processing.
  • Geolocation systems and customer traceability.
  • Marketing study according to the budget.
  • Market research reports.
  • Consumer behaviour and psychology.
  • Advanced customer management.

  • Marca corporativa y de producto. Imagen de marca. Significados y diferenciación.
  • Tipos de conflictos empresariales y sus fuentes. Manual de crisis.
  • Análisis, acción, seguimiento, evaluación de la crisis.

  • Competencias del equipo comercial. Formación, motivación y retribución.
  • El Outsourcing total vs. Outsourcing de procesos específico. Eficacia de ambos métodos.
  • Grandes Cuentas o Cliente Especial. Su gestión e importancia.

  • Fijación de objetivos de ventas según demanda esperada, producto o servicio.
  • Previsiones de ventas, presupuesto global y cuenta de resultados. Claves del presupuesto.
  • Pricing. El precio como regulador del consumo. Discriminación de precios.

  • Protección de la Marca: plazo y ámbito, renovaciones, optimización y defensa de Marca.
  • Propiedad Intelectual: legislación, modalidades, defensa e infracción.
  • Nuevas tecnologías.
  • Cesión de datos: legislación, defensa de Datos Privados, infracciones.

  • Team management.
  • Empowerement and motivation. Social climate. Talent management.
  • Leadership styles. Change management. Coaching, emotional and social intelligence.
  • Evaluation and reward team performance.
  • Working in multi-cultural teams.

PMO – PROJECT MANAGEMENT OFFICE


 

(*) Curriculum content, its programming, materials and schedules may be modified slightly due to changes in academic planning.

(*) The order of the modules is indicative based on the scheduling of the MBA..

ESERP ALUMNI


After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.

 

 

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