Master in Marketing & Commercial Management in Barcelona

+ Digital Business Diploma by ISDI

€9,750 See payment and financing options

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Why study the Master in Marketing & Commercial Management?


Marketing is one of the classic disciplines that is always in constant evolution. And perhaps it is that dynamic and creative nature which still makes it one of the most attractive and in-demand professional fields currently. To get to know all its aspects in depth, the Master’s Degree in Marketing and Commercial Management wants you to put in practice and master from the most traditional tools to the most innovative ones: learn how to design and implement a marketing plan, identify trends and opportunities through market research, know the science of neuromarketing.

In addition, we will also focus on the technological aspect: we will discover how technological innovations have shaped traditional marketing and have made physical barriers disappear, giving us new perspectives and opportunities in this field. Because never before have we had so many tools and so few limitations to create global campaigns. The secret to designing them and building a strong brand awareness? This is what we want you to discover through this training!




ESERP is part of the DIGITALENT educational group, to which the leading digital business school ISDI also belongs.  Both schools join forces to offer our students the combination of a Master’s Degree + Diploma in Digital Business.

Career Development Service


¿What are your goals? We help you identify them and accompany you on the path that leads to them. We do this through personalised advice, coaching and mentoring sessions, with the aim of designing your career plan, reorienting it or even starting to build your personal brand. We want you to get to where you want to be.

We connect Eserp talent with the professional world. How do we do it? We have designed a specific digital tool that adapts to the new challenges of the labour market: the Eserp Job Portal employment platform. Through it, you will have access to specially selected job opportunities, which also include international internship experiences.

In addition, we have created a space where you have the opportunity to connect and create opportunities: this is what happens at Eserp Events. Company presentations and workshops that translate into a meeting point where companies and students can get to know each other, ideal for networking.


Where our Alumni are working




Case Study

The Case Study method is a learning tool in which, through real situations, students develop their analysis and decision-making skills, thus consolidating the contents of the module.

Executive Training

Multidisciplinary sessions based on agile methodologies that focus on the integration of motivated and prepared teams. With these activities, skills and competencies oriented to project management are acquired to ensure optimal results.

Skills Stacking

Learning a diverse variety of skills that you can combine into a valued skill set will help you get an edge and stand out and, thrive in professional settings. Through the methodologies applied, skill stacking will keep you engaged and motivated.

Liquid Learning

Educational experience that promotes active learning. This means that traditional sessions taught as face-to-face classes are combined with new dynamics and digital tools, which allows us to optimize learning in a safe environment.



Our professors of this Master in Marketing & Commercial Management are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Degrees to be Obtained



Master in Marketing & Commercial Management

Degree issued by Eserp


Master in Marketing & Commercial Management

University Degree issued by the UVIC-UCC


International Accreditation

International certification of completion of ESERP studies, issued by the European Communication School (France -Belgium)


International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)


International Certificate*

Issued by the European Communication School (France – Belgium)


*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.

Admissions Process


Admissions Tests


Registration / Enrolment

Payment Methods

Price: €9,750*


First payment

The rest will be paid in 10 monthly instalments, financed directly by eserp, without interest from October to July of €855

5% discount for early payment

* Fees for the issuing diplomas are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.


Structure of the Programme

60 ECTS (European Credit Transfer System)


  • Design & implementation of the Marketing Plan.
  • Main functions and tasks of the Marketing Department.
  • Local Marketing & Strategic Marketing.

  • Company type and environment.
  • Marketing department: structure and team.
  • New needs, new global marketing.

  • Identifying trends and opportunities.
  • Collection and treatment of information. CRM.
  • Consumer behaviour and psychology.

  • Corporate brand and product. Brand image. Meanings and differentiation.
  • Types of business conflicts and their sources. Crisis manual.
  • Crisis: analysis, action plan, monitoring, and evaluation.

  • Leadership styles. Change Management. Coaching, emotional and social intelligence.
  • Empowerment and motivation. Social climate. Talent management.
  • Team management.

  • Sales team skills/ability/competence. Training, motivation, and reward.
  • Total outsourcing vs outsourcing of specific processes. Effectiveness of both methods.
  • Large Accounts or Special Clients. Their management and importance.

  • Creating a strategic e-Commerce Plan.
  • The technological structure of e-Commerce.
  • How to increase sales and customers in e-Commerce.
  • Online payment methods.
  • E-Commerce as an opportunity for internationalisation.
  • Social Media. SEO and SEM. Analysis and measurement of social networks.
  • Reputation.

  • Optimal order management.
  • Supply chain optimisation.
  • Internationalisation, outsourcing services and goods.

  • Fixing sales targets according to the expected demand, product, or service.
  • Sales forecasts, the overall budget and the income statement. Key aspects of the budget.
  • Pricing. Price as a consumption regulator. Price discrimination.

  • Brand Protection: term and scope, renewals, optimisation and copyright protection.
  • Intellectual Property: legislation, procedures, defence, and infringement. New technologies.
  • Transfer of data: legislation, protecting open data, infringements.

  • Market Segmentation: outline, techniques, and types.
  • Descriptive, factor, component and cluster analysis, conjoint analysis, MISS model.
  • Marketing mix according to segmentation strategy, positioning and mapping.

  • Internationalisation of marketing in the global economy.
  • Rating international environments and country risk.
  • FTAs. Common markets. Customs unions.


PMO – Project Management Office

The Project Management Office (PMO), from minute zero of the program, provides training, assistance and tools for the achievement of complex strategic, tactical or operational projects. This methodology, based on business standards, has been customized by professionals and experienced project mentors for the Master and MBA programs.

The Project Management Office (PMO) is the department that defines, maintains and improves the process standards related to project management. This personalized methodology and mentoring by professional experts provides:

  • Effective teamwork focused on specific objectives and milestones.
  • Strategic capacity.
  • Resource optimization.
  • Analysis, management methods and implementation.


Skills Stacking

Learning a diverse variety of skills that you can combine into a valued skill set will help you get an edge and stand out and, thrive in professional settings. Through the methodologies applied, skill stacking will keep you engaged and motivated.


  • Working Smarter.
  • Understanding Financial freedom.

  • Start up footprint.
  • Customer Relationship Management.

  • Strategic Marketing.
  • Web Development Starter Kit.
  • Basics of Advertising Creativity.
  • Design Skills: Photoshop.


Digital Business Diploma by

The programme is built on an eminently practical methodology in which the student is the protagonist of his or her own progress. The contents of the sessions are designed and taught by active professionals in the digital world, who transmit to the participants the essential theoretical pillars always accompanied by their practical application in the workplace, trends, good practices and success stories.


Ecosistema y Organización

  • Keys to Digital Transformation.
  • New ways of working : Agile.
  • Leadership in the digital age.
  • Entrepreneurship and Startups.

Technology and DATA

  • Data Analytics.
  • Tech for Business.
  • Programming: No Code.
  • Blockchain & AI.


  • Digital Marketing Strategy.
  • Social Networks: Digital Identity and Reputation.
  • Search engines.
  • Ecommerce.


Sessions to acquire strategic concepts accompanied by national and international experts from the world’s leading companies.


Sesiones hands on para poner en práctica los conocimientos adquiridos, no solo con las herramientas y plataformas más demandadas en cada vertical, sino también nuevas metodologías de trabajo como Agile, Identidad Personal, Design Thinking o Business Model Canvas, aplicándolos a un contexto real.


Hands-on sessions to put into practice the knowledge acquired, not only with the tools and platforms most in demand in each vertical, but also with new work methodologies such as Agile, Personal Identity, Design Thinking or Business Model Canvas, applying them to a real context.

Toni Raurich-Marcet

Travel and Technology professor and PhD candidate, Non-executive director. Ex booking, wallapop, Intercom and CaixaBank


Carlota Gatius

Carlota Gatius

Co-Founder en 202 Digital Reputation



Marcelo Royán

CTO and digital product manager + co-founder @ ISDI


Victor Ronco

Business & Marketing Consultant / Speaker and author / ex Volkswagen, Danone, Red Bull y Santander / Innovation, Digital, Blockchain & Crypto

Vanessa Palmer

Vanessa Palmer

Business Development & Product Manager @ CaixaBank DayOne



Executive Training

Multidisciplinary activities based on agile methodologies that bet on the integration of motivated and prepared teams. Through these trainings, skills, and competences oriented to project management, task entry, prioritization, iterative and incremental development, change adoption, etc. are learned to ensure good results. The ultimate goal is to ensure transparency, inspection, adaptation, and commitment in complex projects.


  • Intelligent Applications on Business Processes.
  • Learning by Playing.
  • Lean Startup.
  • Professional Tools.


(*) Curriculum content, its programming and materials may be modified slightly due to changes in the planning of the Master’s program.

(*) The order of the modules is indicative based on the scheduling of the Master’s Degree.


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Master in Marketing & Commercial Management in Barcelona