Master of Science in Marketing & Commercial Management in Barcelona

RESERVE YOUR SPOT
WHERE Barcelona
LANGUAGE English
LENGHT 9 months
START October
SCHEDULE

Monday and Wednesday from 19:00h to 21:45h

Complementary activities from Monday to Friday in the afternoon

PRICE €7,950

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Why study the Master of Science en Marketing?


 

Are you interested in commerce and everything to do with this world? The Master in Marketing & Commercial Management in Barcelona will train you to master all fields in this sector. In addition, it is taught entirely in English, which will provide you with the communication skills you need to do what you like most from anywhere on the planet, since this language is the most frequently used in the business world.

You will study the importance of brand value and the different business strategies that exist to attract customers and consolidate your company in the market. You will also learn to make sales forecasts and analyse the markets so that your commercial actions pay off, both nationally and internationally.

Advertising and technological innovations will also be an important part of this Master’s Degree, as well as fairs and congresses, both fundamental in this sector. All of this with a study methodology that will allow you to train with real case studies so that you’ll know how to act when the day comes.

If you want to work in marketing and commercial management, then find out more about the Master in Marketing & Commercial Management in Barcelona, no strings attached. You’ll expand your job options and can work doing what you love.

 

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Degrees to be Obtained


MSC in Marketing & Commercial Management

Degree issued by ESERP

Master in Marketing & Commercial Management

University Degree issued by the UVIC-UCC

Master in Marketing Management and Communication Strategy

Issued by the European Communication School of France – Belgium

International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

International Certificate*

Issued by the European Communication School (France – Belgium)

 

*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.

Methodology


Professors


Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Admissions Process


Documentation

Admissions Tests

Resolution

Registration / Enrolment

Payment Methods


Price: €7,950

First payment

€1,000
The rest will be paid in 10 consecutive monthly instalments from October to July of €695

5% discount for early payment

€7,552

* Fees for issuing diplomas and certificates are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.

60 ECTS (European Credit Transfer System)


  • Design & implementation of the Marketing Plan.
  • Main functions and tasks of the Marketing Department.
  • Local Marketing & Strategic Marketing.

  • Company type and environment.
  • Marketing department: structure and team.
  • New needs, new global marketing.

  • Identifying trends and opportunities.
  • Collection and treatment of information. CRM.
  • Consumer behaviour and psychology.

  • Corporate brand and product. Brand image. Meanings and differentiation.
  • Types of business conflicts and their sources. Crisis manual.
  • Crisis: analysis, action plan, monitoring, and evaluation.

  • Leadership styles. Change Management. Coaching, emotional and social intelligence.
  • Empowerment and motivation. Social climate. Talent management.
  • Team management.

  • Sales team skills/ability/competence. Training, motivation, and reward.
  • Total outsourcing vs outsourcing of specific processes. Effectiveness of both methods.
  • Large Accounts or Special Clients. Their management and importance.

  • Creating a strategic e-Commerce Plan.
  • The technological structure of e-Commerce.
  • How to increase sales and customers in e-Commerce.
  • Online payment methods.
  • E-Commerce as an opportunity for internationalisation.
  • Social Media. SEO and SEM. Analysis and measurement of social networks.
  • Reputation.

  • Optimal order management.
  • Supply chain optimisation.
  • Internationalisation, outsourcing services and goods.

  • Fixing sales targets according to the expected demand, product or service.
  • Sales forecasts, the overall budget and the income statement. Key aspects of the budget.
  • Pricing. Price as a consumption regulator. Price discrimination.

  • Brand Protection: term and scope, renewals, optimisation and copyright protection.
  • Intellectual Property: legislation, procedures, defence and infringement. New technologies.
  • Transfer of data: legislation, protecting open data, infringements.

  • Market Segmentation: outline, techniques, and types.
  • Descriptive, factor, component and cluster analysis, conjoint analysis, MISS model.
  • Marketing mix according to segmentation strategy, positioning and mapping.

  • Internationalisation of marketing in the global economy.
  • Rating international environments and country risk.
  • FTAs. Common markets. Customs unions.

MASTER FINAL WORK


(*) Curriculum content, its programming and materials may be modified slightly due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Master’s Degree
.

 

ESERP ALUMNI


After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.


 

 

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