Gem Romero



Bachelor in Business Management and MBA by ESADE.

Head of Planning at Hello-LOLA, Lowe and Partners, Spain.

Previously has worked as the Strategic Creative Director at Bassat Ogilvy, General Manager of Strategy at TAPSA Madrid, Associate Director at consulting company Added Value PLANNERS and Strategic Planner at *S, C, P, F.

Gem has worked for clients of very diverse sectors, like Vodafone, Caja Madrid, Banco de Santander, Mutua Madrileña, Iberia, Nike, Coca-Cola, Unilever, Cola Cao, Nestlé, Panrico, San Miguel, Damm, Heineken, Pepsico, Castell de Peralada, Ausonia, Dodot, Cepsa, 11811, TVE, Gol Televisión, El País, Pans&Company, Laboratorios Cinfa, Myrurgia, Planeta, Generalitat de Catalunya, Ajuntament de Barcelona and Comunidad de Madrid.

Gem is also a teacher in different business schools and universities in Barcelona and Madrid.

He is a founding associate of the APG Spain and has been a judge at the Festival El Sol, Premios Eficacia and FIAP.

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