Ignacio Lucena Mir


Biography


profesor

Ignacio has worked as Product Manager Senior and Deputy Marketing Manager at the Mitsubishi Electric Europe BV as well as in companies such as Deutsche Bank, VidaCaixa, Banco Sabadell and Damm.

Professional with large experience in marketing in a multinational environment. Experience in building brands and managing media campaigns, advertising and media planning, P&L analysis, control of the business KPI’s and market research.

MBA by IESE
Bachelor in Economics and Master in Marketing by UPF

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