“The Master’s Degree has been a very positive experience for me, especially in the field of business management.”
Caroline Schäfer Suren
Digital Marketing Consultant-Google Ads products at Teleperformance.
Why study this Yield & Revenue Management programme?
In this course you will learn how to optimise marketing, sales and distribution channels.
All products have their audience, you just have to know how to find it. In our Programme in Yield & Revenue Management you will learn to use the necessary tools to maximise sales of any good or service, taking into account market variables and customer satisfaction.
With our method you will learn sales techniques and you will participate in real company situations to consolidate your knowledge. You will learn how to set prices and prevent demand, develop digital marketing strategies and use tools to perfect online sales techniques, using the new technologies available to do so.
In short, with the course in Yield & Revenue Management you will master all marketing channels to sell as much as possible in the best possible way.
Degree to be Obtained
Programme in Yield & Revenue Management
Degree issued by ESERP
Methodology
Case Study
The functional areas of a company are studied through practical case studies, most of which address real problems that can occur in any company.
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Team Building
Students are divided up into small working groups. Group work is an essential part of preparing future professionals to take on positions of responsibility.
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EET
An EET is an impact session guided by a facilitator. It contains self-study elements.
These sessions are used to delve even deeper into the knowledge acquired during the academic programme.
Professors
Admissions Process
Documentation
Admissions Tests
Resolution
Registration / Enrolment
Payment Methods
Price: €1,850
|
First payment |
€800 |
| The rest will be paid in 2 monthly instalments, financed directly by ESERP, without interest of €525 | |
|
10% discount for early payment |
* Programme included in the incentive programmes of the Tripartite Foundation.
- Pricing as an organisational function.
- Micro-analysis of transactions.
- Segmentation of prices.
- Dynamic pricing.
- How to set sales objectives according to expected future demand.
- Time horizons.
- Online Marketing objective and strategy.
- Customer Journey.
- SEM / SEO Social Networks.
- Emailing.
- Metasearch engines.
- DSP + DMP programmatic.
- Obtaining the information needed to analyse demand.
- Making future demand predictions.
- Understanding the characteristics of segmentation in order to adapt the hotel product.
- Online positioning and price strategy.
- Being geared towards revenue optimisation and customer service.
- Main tools.
- What is overbooking and how does it occur?
- Consumption practices.
- Reservation system. The guaranteed reservation.
- Technical aspects of online reservations.
- Revenue Management for groups.
- The main objective of Revenue Management in the restaurant industry.
- Analysing the factors that influence strategy.
- Developing the ability to identify and apply Restaurant Revenue.
- Improving customer experience and improving procedures.
At the end of the Programme, several sessions of Simulation of Highly Competitive Environments will be held. Through these sessions, all the knowledge seen during the Programme will be applied in a practical way, thus offering a higher degree of knowledge.
(*) The content of the programme, its scheduling and materials may be altered due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Executive Programme.
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Programme in Yield & Revenue Management in Mallorca
