Master Degree in Strategic Business Planning, Analysis and Decision Making in Madrid

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University School of Tourism, URJC Affiliated Centre

Why study the University Master in Strategic Business Planning,

Analysis and Decision Making?


October 5th, the evaluation commission of the MADRI+D FOUNDATION & ANECA is passed


In this Master’s Degree you will learn to lead, manage, organise and optimise any business area.

Leading a company is much more than setting business objectives. In our Master in Strategic Business Planning, Analysis and Decision Making, you will enhance your strategic vision and perfect your skills to increase the development of any organisation and its employees, as well as to economically improve your business.

In addition, our Master’s Degree is adapted to the requirements of the European Higher Education Area. You will obtain 60 ECTS credits and subsequent access to the doctorate.

Our methodology will allow you to put into practice the knowledge you acquire and will turn you into a leader. In this Master’s degree you will develop your strategic business vision, delve into global economic variables for decision-making, research different market techniques, expand your human resource management skills, learn to optimise and control production and sales in new markets, and do so by applying financial innovations.

In short, if you are looking to manage and lead a 21st century organisation, position it and guide its success, our University Master in Strategic Business Planning, Analysis and Decision Making will allow you to achieve your goal.





Degrees to be Obtained



Master in Strategic Business Planning.

Private Advanced Degree issued by the ESERP University School of Tourism


Official Master in Strategic Business Planning, Analysis and Decision Making

Official Master’s Degree issued by the URJC


International Accreditation

International certification of completion of ESERP studies, issued by the European Communication School (France – Belgium)


International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)


International Certificate*

Issued by the European Communication School (France – Belgium)


*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.


In-person theory classes

Lectures in which participation will be assessed.

Individual study and evaluation

Tests will be taken to evaluate the student’s grasp of the theoretical and practical knowledge, as well as their acquisition of the skills from each module.


Admissions Process


Admission Tests


Registration / Enrolment


60 ECTS (European Credit Transfer System)



  • Introduction to the economy applied to the company and its environment.
  • Strategic management.
  • Organisational structures and growth models in the 21st-century company.
  • The company’s organisation and its organisational design in functional areas.
  • The organisational structure: organisational forms and fundamental parts of any organisation.
  • Internal development: internal development matrix and material investments.
  • External development: acquisitions, strategic alliances, licenses, franchises, joint ventures and mergers.
  • Business restructuring: downsizing and outsourcing.

  • The company’s economic policy.
  • Analysis methods and financial control.
  • Cost and management accounting.
  • Costs: a managerial responsibility.
  • Strategic cost management.
  • The accounting model: estimation of income and equity.
  • Product cost calculation.
  • The control function: management control and its key control factors.
  • Levels of control and budgetary control.

  • Marketing management: marketing objectives and principles.
  • Strategic marketing decisions within the company’s strategic plan.
  • The marketing mix and its application to the marketing plan within the framework of general management.
  • Industrial, services and relationship marketing.
  • Market research: quantitative and qualitative techniques, sample analysis and statistical inference.

  • The role of Human Resources in the company.
  • The human resources management system: information, diagnosis, action and control.
  • Internal and external recruitment, working conditions, salary policy and training.
  • Executive skills: coaching, mentoring, empowerment, leadership.

  • Concept and management of production operations and their evolution in the company.
  • The operational strategy in manufacturing companies: product segmentation, supply, perceived quality and innovation.
  • Production types: by projects, make to stock, by order.
  • Production from the planning process: the basis of production planning methods by projects, times, programming and design of operations.
  • PERT method and cause-effect diagram.


  • The economic/financial function in the company: analysis of economic and financial profitability and evaluation of the financial ratios.
  • The financial function as a central element of strategic planning in general management.
  • Strategic decisions in the company’s financial environment: financing structure and the cost of capital.
  • Financial control and financial strategy: methodological differences and the integrated management of both.
  • Business development, value creation and economic added value.
  • Innovation in the financial field: advances and future developments within the framework of the new control systems and strategic management in companies.

  • The company’s commercial management, the establishment of commercial networks as a central element of control in organisations.
  • The business plan: strategy, planning, preparation and execution. How it fits into the company’s overall strategic plan.
  • Organisation of the sales area and its relationship with general management and functional departments.

  • Balanced Scorecard (BSC), a tool to describe, apply and direct an organisation’s strategy.
  • It offers a methodology to translate the strategy into understandable and communicable terms that can be acted on.
  • The organisation is examined from four perspectives: Financial, Client, Internal Processes, Learning & Growth.
  • The BSC describes the vision of the future of the entire organisation.
  • Implementation phases of the BSC.

  • Function, Process and Department.
  • The environment’s influence on the purchasing function.
  • Types of purchases.
  • Evolution of the purchasing and procurement function.
  • Objectives of the purchasing and procurement function.
  • Structure in purchasing and procurement.

  • Completion of the internship period, in which the student can obtain professional experience related to any of the graduate profiles that are included in the degree’s Verification Report.
  • Preparation of the internship report.

  • The Master’s Degree Thesis will be done during the final phase of the study plan, once the student has passed at least 70% of the credits from the first two semesters. The objective is to write a paper on any of the content from the courses taken during the degree, with the student being able to demonstrate the skills they have acquired.
  • Presentation of the written thesis.
  • Defence of the Master’s Degree Thesis before a committee.


For further information, please consult the academic guides of the modules.


After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.




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Master Degree in Strategic Business Planning, Analysis and Decision Making in Madrid