The Case Study method is a learning tool in which, through real situations, students develop their analysis and decision-making skills, thus consolidating the contents of the module.
Master in Marketing and Luxury Business Management in Barcelona
+ Digital Business Diploma by ISDI
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Why study this Master in Marketing and Luxury Business Management?
Building a brand identity and connecting with your audience is always a big challenge. But what happens when that brand belongs to the luxury sector? The challenge is even bigger! Because we will be navigating in one of the most demanding and competitive sectors currently. For this reason it is essential to have in-depth knowledge of the field, and that is precisely what we will work on in the Master’s degree in Marketing and Luxury Business Management. Get ready to discover a complex and exciting world, and to broaden your knowledge while building new horizons!
Because even though when we think of ‘luxury’ we think of established brands in the fashion or jewelry sector, the truth is that the limits of this field go much further: it also includes art, architecture, haute cuisine and gourmet products, cosmetics, travel… And in order to build brand awareness in these markets, besides knowing the discipline of marketing in depth, it is essential to know how to apply all the knowledge and rules to this specific type of business. And here is the best part: there are many opportunities that globalized marketing has to offer, especially for this sector!
DIGITAL BUSINESS DIPLOMA
ESERP is part of the DIGITALENT educational group, to which the leading digital business school ISDI also belongs. Both schools join forces to offer our students the combination of a Master’s Degree + Diploma in Digital Business.
Career Development Service
¿What are your goals? We help you identify them and accompany you on the path that leads to them. We do this through personalised advice, coaching and mentoring sessions, with the aim of designing your career plan, reorienting it or even starting to build your personal brand. We want you to get to where you want to be.
We connect Eserp talent with the professional world. How do we do it? We have designed a specific digital tool that adapts to the new challenges of the labour market: the Eserp Job Portal employment platform. Through it, you will have access to specially selected job opportunities, which also include international internship experiences.
In addition, we have created a space where you have the opportunity to connect and create opportunities: this is what happens at Eserp Events. Company presentations and workshops that translate into a meeting point where companies and students can get to know each other, ideal for networking.
Where our Alumni are working
Methodology
Case Study
Executive Training
Multidisciplinary sessions based on agile methodologies that focus on the integration of motivated and prepared teams. With these activities, skills and competencies oriented to project management are acquired to ensure optimal results.
Skills Stacking
Learning a diverse variety of skills that you can combine into a valued skill set will help you get an edge and stand out and, thrive in professional settings. Through the methodologies applied, skill stacking will keep you engaged and motivated.
Liquid Learning
Educational experience that promotes active learning. This means that traditional sessions taught as face-to-face classes are combined with new dynamics and digital tools, which allows us to optimize learning in a safe environment.
Faculty
Our professors of this Master in Marketing and Luxury Business Management are composed of entrepreneurs, executives and marketing managers with extensive professional experience, as well as academic experts. Many of the eserp professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.
Degrees to be Obtained
Master in Marketing & Luxury Business Management
Degree issued by Eserp
Master in Marketing Management for Luxury Business
University Degree issued by the UVIC-UCC
Diploma in Digital Business*
Issued by ISDI
International Certificate*
Issued by the University of Applied Sciences, Schmalkalden (Germany)
International Certificate*
Issued by the European Communication School (France – Belgium)
*Students who study and successfully complete the eserp’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.
Admissions Process
Documentation
Admissions Tests
Resolution
Registration / Enrolment
Payment Methods
Price: €9,950*
|
First payment |
€1,800 |
| The rest will be paid in 10 monthly instalments, financed directly by eserp, without interest from October to July of €815 | |
|
5% discount for early payment |
* Fees for the issuing diplomas are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.
Structure of the Programme
60 ECTS (European Credit Transfer System)
Welcome Week
Welcome Week sessions are a great place to begin your #ESERP journey. They are created to grasp the significance of pursuing a master’s degree and learn about all the resources available to complete the program effectively.
Modules
Fundamentals of Marketing
Understand Marketing as a process that must be well planned out and approached strategically to be successful.
Learn the foundations of marketing, its function, and how to create an effective marketing plan.
- Design & implementation of the Marketing Plan.
- Main functions and tasks of the Marketing Department.
- Local Marketing & Strategic Marketing.
- Company, type, and environment.
- Marketing department: structure and team.
- New needs, new globalised marketing.
- Identification of trends and opportunities.
- Collection and processing of information. CRM.
- Consumer behaviour and psychology.
- Corporate and product brand. Brand image. Meanings and differentiation.
- Types of business conflicts and their sources. Crisis manual.
- Analysis, action, monitoring, and evaluation of the crisis.
- Brand Protection: term and scope, renewals, optimisation and copyright protection.
- Intellectual Property: legislation, procedures, defence, and infringement. New technologies.
- Transfer of data: legislation, protecting open data, infringements.
Marketing Ecosystem – Consumer Market
Comprehend consumers, create insights to deliver value, and achieve efficient marketplace outcome.
- Leadership styles. Change management. Coaching, emotional and social intelligence.
- Empowerment and motivation. Social climate. Talent management.
- Management of high performance teams.
- Sales team skills / ability / competence. Training, motivation, and reward.
- Total Outsourcing vs Outsourcing of specific processes. Effectiveness of both methods.
- Large Accounts or Special Clients. Its management and importance.
- Optimal order management.
- Supply chain optimisation.
- Internationalisation, outsourcing of services and goods.
- Fixing sales targets as expected demand, product or service.
- Sales forecasts, the overall budget and income. Key aspects of the budget.
- Pricing. Price as a consumption regulator. Price discrimination.
Digital Strategies & Network
Harness the power of Digital to build business strategies.
- Creating a Strategic E-Commerce Plan.
- The technological structure in e-Commerce.
- How to achieve and increase customer sales in e-Commerce.
- E-Commerce as an internationalisation opportunity.
- Market segmentation: diagram, techniques and lifestyle categories.
- Descriptive, factorial, component and cluster analysis, conjoint analysis, MISS model.
- Marketing mix according to segmentation, positioning and mapping.
- Internationalisation of marketing in the global economy.
- Rating international environment and country risk.
- FTAs. Common markets. Customs agreements.
Luxury Management
Because branding, learning about the luxury markets, and company visits—all essential components of this master’s program at ESERP—are combined with an emphasis on marketing methods, this program stands apart. After all, luxury must be perceived and experienced.
- Visual merchandising techniques.
- Merchandising strategies for the luxury sector.
- Fashion merchandising vs retail merchandising.
- Advantages and disadvantages of merchandising.
- How to measure results in Retail Merchandising.
- Art – architecture.
- Jewellery and luxury watchmaking.
- Fashion and accessories.
- Perfumes and cosmetics.
- Haute cuisine and gourmet products.
- Travel and luxury hotels.
- Communication and public relations in Brand Positioning strategies.
- The new and the old communication. WOM (World of Mouth).
- CRM. One-to-one actions with the client.
- Luxury events.
- Corporate brand and product. Brand image. Meaning and differentiation.
- Types of business conflicts and their sources. Crisis manual.
- Crisis: analysis, action plan, monitoring, and evaluation.
PMO – Project Management Office
The Project Management Office (PMO), from minute zero of the program, provides training, assistance and tools for the achievement of complex strategic, tactical or operational projects. This methodology, based on business standards, has been customized by professionals and experienced project mentors for the Master and MBA programs.
The Project Management Office (PMO) is the department that defines, maintains and improves the process standards related to project management. This personalized methodology and mentoring by professional experts provides:
- Effective teamwork focused on specific objectives and milestones.
- Strategic capacity.
- Resource optimization.
- Analysis, management methods and implementation.
Skills Stacking
Learning a diverse variety of skills that you can combine into a valued skill set will help you get an edge and stand out and, thrive in professional settings. Through the methodologies applied, skill stacking will keep you engaged and motivated.
- Leadership Roadmap: Skills and mindset for growth.
- Working smarter.
- Understanding Financial freedom.
- Capital Raising.
- Start up footprint – New venture.
- Data Analysis.
- Ecommerce and Demand.
- Web Development Starter Kit.
- Customer Relationship Management.
- Design Skills: Photoshop.
Digital Business Diploma by 
The programme is built on an eminently practical methodology in which the student is the protagonist of his or her own progress. The contents of the sessions are designed and taught by active professionals in the digital world, who transmit to the participants the essential theoretical pillars always accompanied by their practical application in the workplace, trends, good practices and success stories.
Ecosistema y Organización
- Keys to Digital Transformation.
- New ways of working : Agile.
- Leadership in the digital age.
- Entrepreneurship and Startups.
Technology and DATA
- Data Analytics.
- Tech for Business.
- Programming: No Code.
- Blockchain & AI.
Business
- Digital Marketing Strategy.
- Social Networks: Digital Identity and Reputation.
- Search engines.
- Ecommerce.
Masterclass
Sessions to acquire strategic concepts accompanied by national and international experts from the world’s leading companies.
Workshops
Sesiones hands on para poner en práctica los conocimientos adquiridos, no solo con las herramientas y plataformas más demandadas en cada vertical, sino también nuevas metodologías de trabajo como Agile, Identidad Personal, Design Thinking o Business Model Canvas, aplicándolos a un contexto real.
Workbooks
Hands-on sessions to put into practice the knowledge acquired, not only with the tools and platforms most in demand in each vertical, but also with new work methodologies such as Agile, Personal Identity, Design Thinking or Business Model Canvas, applying them to a real context.
Toni Raurich-Marcet
Travel and Technology professor and PhD candidate, Non-executive director. Ex booking, wallapop, Intercom and CaixaBank
Carlota Gatius
Co-Founder en 202 Digital Reputation
Marcelo Royán
CTO and digital product manager + co-founder @ ISDI
Victor Ronco
Business & Marketing Consultant / Speaker and author / ex Volkswagen, Danone, Red Bull y Santander / Innovation, Digital, Blockchain & Crypto
Vanessa Palmer
Business Development & Product Manager @ CaixaBank DayOne
Executive Training
Multidisciplinary activities based on agile methodologies that bet on the integration of motivated and prepared teams. Through these trainings, skills and competences oriented to project management, task entry, prioritization, iterative and incremental development, change adoption, etc. are learned to ensure good results. The ultimate goal is to ensure transparency, inspection, adaptation, and commitment in complex projects.
- Intelligent Applications on Business Processes.
- Learning by Playing.
- Lean Startup.
- Professional Tools.
(*) Curriculum content, its programming and materials may be modified slightly due to changes in the planning of the Master’s program.
(*) The order of the modules is indicative based on the scheduling of the Master’s Degree.
“Teaching the e-commerce module in the Master in Marketing and Commercial Innovation has been very enriching. Its main asset is undoubtedly its students, who always add value to what we try to transmit from our knowledge and experiences. The organisation, flexibility, and method of eserp make it a highly recommendable business.”
LUCÍA MEDINA RUIZ-MATEOS
Business Partner and Growth Manager
“I studied the Master in Human Resources and Staff Management at eserp and was able to take advantage of its personalised treatment, dynamic classes and work with a diverse group, which greatly enriched my learning. Obtaining the degree broadened my professional possibilities and, in fact, I joined the multinational company where I now work in the people department.”
EVA BOIX
Health and Safety Professional at “Laboratorios Ferrer”
“Studying the Master in Human Resources and Staff Management at eserp was a great experience. It provided me with everything I needed to focus and consolidate my professional future.”
ÁNGEL RONCERO
Learning Consultant & Trainer at Everis
“After several years working as a legal advisor, the eserp Master’s provided me with all the necessary knowledge to be able to make a 360º turn in my professional career and opt for my current position in Commercial Planning for an important hotel company. Undoubtedly, a great experience both personally and academically for all those who want to start or further their career in these areas, being able to combine it perfectly with other work obligations.”
XISCA RIUSECH
Master in Marketing and Commercial Innovation Alumni
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Leave us your information and we will contact you to answer your questions
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Master in Marketing and Luxury Business Management in Barcelona
