Msc in Marketing and Luxury Business Management in Barcelona

€8,400 See payment and financing options

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Why study this Master in Marketing and Luxury Business Management?



Behind a good brand image there is always good marketing. When it comes to luxury products and services, this effort is even more relevant, so it is essential to have top professionals in their field. The Master in Marketing and Luxury Business Management in Barcelona is a specialised programme aimed at training professionals to develop their responsibilities in such a highly complex and competitive area like that of the Luxury Sector.

You will learn the characteristics and specifications of the main markets in the luxury sector, you will develop the skills and abilities that will allow you to identify and implement strategies, along with the planning management skills that will allow you to define objectives and resources.



Our professors are composed of entrepreneurs, executives and marketing managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Degrees to be Obtained



Logo ESERP Business School

MSc in Marketing and Luxury Business Management

Degree issued by ESERP


Master in Marketing and Luxury Business Management

University Degree issued by the UVIC-UCC


International Accreditation

International certification of completion of ESERP studies, issued by the European Communication School (France -Belgium)


International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)


International Certificate*

Issued by the European Communication School (France- Belgium)


*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.

Admissions Process


Admissions Tests


Registration / Enrolment

Payment Methods

Price: €8,400


First payment

The rest will be paid in 10 monthly instalments, financed directly by ESERP, without interest from October to July of €740

5% discount for early payment


* Fees for the issuing diplomas are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.


60 ECTS (European Credit Transfer System)


  • Design and implementation of a marketing plan.
  • Main functions of the Marketing Department.
  • Differences between local marketing/strategic marketing.

  • Art – architecture.
  • Jewellery and luxury watchmaking.
  • Fashion and accessories.
  • Perfumes and cosmetics.
  • Haute cuisine and gourmet products.
  • Travel and luxury hotels.

  • Company, type and environment.
  • Marketing department: structure and team.
  • New needs, new globalised marketing.

  • Identification of trends and opportunities.
  • Collection and processing of information. CRM.
  • Consumer behaviour and psychology.

  • Corporate and product brand. Brand image. Meanings and differentiation.
  • Types of business conflicts and their sources. Crisis manual.
  • Analysis, action, monitoring and evaluation of the crisis.

  • Visual merchandising techniques.
  • Merchandising strategies for the luxury sector.
  • Fashion merchandising vs retail merchandising.
  • Advantages and disadvantages of merchandising.
  • How to measure results in Retail Merchandising.

  • Leadership styles. Change management. Coaching, emotional and social intelligence.
  • Empowerment and motivation. Social climate. Talent management.
  • Management of high performance teams.

  • Sales team skills / ability / competence. Training, motivation, and reward.
  • Total Outsourcing vs Outsourcing of specific processes. Effectiveness of both methods.
  • Large Accounts or Special Clients. Its management and importance.

  • Creating a Strategic E-Commerce Plan.
  • The technological structure in e-Commerce.
  • How to achieve and increase customer sales in e-Commerce.
  • E-Commerce as an internationalisation opportunity.

  • Optimal order management.
  • Supply chain optimisation.
  • Internationalisation, outsourcing of services and goods.

  • Fixing sales targets as expected demand, product or service.
  • Sales forecasts, the overall budget and income. Key aspects of the budget.
  • Pricing. Price as a consumption regulator. Price discrimination.

  • Brand protection: term and scope, renewals, optimisation and defence of the brand.
  • Intellectual property: legislation, categories, defence and infraction.
  • Data transfer: legislation, defence of private data, infractions.

  • Communication and public relations in Brand Positioning strategies.
  • The new and the old communication. WOM (World of Mouth).
  • CRM. One-to-one actions with the client.
  • Luxury events.

  • Market segmentation: diagram, techniques and lifestyle categories.
  • Descriptive, factorial, component and cluster analysis, conjoint analysis, MISS model.
  • Marketing mix according to segmentation, positioning and mapping.

  • Corporate brand and product. Brand image. Meaning and differentiation.
  • Types of business conflicts and their sources. Crisis manual.
  • Crisis: analysis, action plan, monitoring, and evaluation.

  • Internationalization of marketing in the global economy.
  • Rating international environment and country risk.
  • FTAs. Common markets. Customs agreements.

Master´s Final Project

(*) Curriculum content, its programming and materials may be modified slightly due to changes in academic planning.

(*) The order of the modules is indicative based on the scheduling of the Master’s Degree.


After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.




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Msc in Marketing and Luxury Business Management in Barcelona

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