Master in Marketing and Luxury Management in Barcelona

RESERVE YOUR SPOT
WHERE Barcelona
LANGUAGE English
LENGHT 9 months, 60 ECTS
START October
SCHEDULE

Intensive session on Fridays from 17:00h to 21:00h
*Scheduled activities from Monday to Friday in the afternoon

PRICE €8,100

Why study this Master in Marketing and Luxury Business Management?


 

Behind a good brand image there is always good marketing. When it comes to luxury products and services, this effort is even more relevant, so it is essential to have top professionals in their field. The Master in Marketing and Luxury Management in Barcelona is a specialised programme aimed at training professionals to develop their responsibilities in such a highly complex and competitive area like that of the Luxury Sector.

You will learn the characteristics and specifications of the main markets in the luxury sector, you will develop the skills and abilities that will allow you to identify and implement strategies, along with the planning skills that will allow you to define objectives and resources.

FIND OUT MORE HERE!

Degrees to be Obtained


 

Master in Marketing & Luxury Business Management

Degree issued by ESERP

Master in Marketing and Luxury Business Management

University Degree issued by the UVIC-UCC

Master in General Management and Communication Strategy

Issued by the European Communication School of France – Belgium

International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

International Certificate*

Issued by the European Communication School (France- Belgium)

 

 

*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.

Methodology


Professors


Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Admissions Process


Documentation

Admissions Tests

Resolution

Registration / Enrolment

Payment Methods


Price: €8,100 

 

Students from the EU (European Union) in possession of a NIE

First payment

€1,500
The rest will be paid in 10 consecutive monthly instalments from October to July of €660€6,600

5% discount for early payment

€7,695

Non-EU (European Union) students

First payment

€2,500

The rest will be paid in 10 consecutive monthly instalments from October to July of €560

€5,600

5% discount for early payment

€7,695

* Fees for issuing diplomas and certificates are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.

MARKETING MANAGEMENT AREA


  • Design and implementation of a marketing plan.
  • Main functions of the Marketing Department.
  • Differences between local marketing/strategic marketing.

  • Art – architecture.
  • Jewellery and luxury watchmaking.
  • Fashion and accessories.
  • Perfumes and cosmetics.
  • Haute cuisine and gourmet products.
  • Travel and luxury hotels.

  • Company, type and environment.
  • Marketing department: structure and team.
  • New needs, new globalised marketing.

  • Identification of trends and opportunities.
  • Collection and processing of information. CRM.
  • Consumer behaviour and psychology.

  • Corporate and product brand. Brand image. Meanings and differentiation.
  • Types of business conflicts and their sources. Crisis manual.
  • Analysis, action, monitoring and evaluation of the crisis.

  • Visual merchandising techniques.
  • Merchandising strategies for the luxury sector.
  • Fashion merchandising vs retail merchandising.
  • Advantages and disadvantages of merchandising.
  • How to measure results in Retail Merchandising.

LEADERSHIP, NEGOTIATIONS & TEAM MANAGEMENT AREA


  • Leadership styles. Change management. Coaching, emotional and social intelligence.
  • Empowerment and motivation. Social climate. Talent management.
  • Management of high performance teams.

  • Sales team skills / ability / competence. Training, motivation, and reward.
  • Total Outsourcing vs Outsourcing of specific processes. Effectiveness of both methods.
  • Large Accounts or Special Clients. Its management and importance.

MARKETING PLAN AREA


  • Creating a Strategic E-Commerce Plan.
  • The technological structure in e-Commerce.
  • How to achieve and increase customer sales in e-Commerce.
  • E-Commerce as an internationalisation opportunity.

  • Optimal order management.
  • Supply chain optimisation.
  • Internationalisation, outsourcing of services and goods.

  • Fixing sales targets as expected demand, product or service.
  • Sales forecasts, the overall budget and income. Key aspects of the budget.
  • Pricing. Price as a consumption regulator. Price discrimination.

INTERNATIONAL MARKETING AREA


  • Brand protection: term and scope, renewals, optimisation and defence of the brand.
  • Intellectual property: legislation, categories, defence and infraction.
  • Data transfer: legislation, defence of private data, infractions.

  • Communication and public relations in Brand Positioning strategies.
  • The new and the old communication. WOM (World of Mouth).
  • CRM. One-to-one actions with the client.
  • Luxury events.

  • Market segmentation: diagram, techniques and lifestyle categories.
  • Descriptive, factorial, component and cluster analysis, conjoint analysis, MISS model.
  • Marketing mix according to segmentation, positioning and mapping.

  • Corporate brand and product. Brand image. Meaning and differentiation.
  • Types of business conflicts and their sources. Crisis manual.
  • Crisis: analysis, action plan, monitoring, and evaluation.

  • Internationalization of marketing in the global economy.
  • Rating international environment and country risk.
  • FTAs. Common markets. Customs agreements.

  • Interact with speakers and students from different areas of study, which allows students to broaden their general perspective in various economic, social, cultural and political contexts.

  • The Project Management Office (PMO), since the very beginning of the programme provides continuos training, assistance and necessary tools to create strategic, tactical or operational projects.

  • Dynamic session carried on by a tutor whcih contains self-learning elements.
  • Created to deepen and reinforce knowledge acquired during the academic programme.

PMO – (BUSINESS PLAN / PROJECT PLAN)


 

(*) Curriculum content, its programming and materials may be modified slightly due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Master’s Degree
.

ESERP ALUMNI


After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.

 

 

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