Master in Marketing and Luxury Business Management in Barcelona

+ Digital Business Diploma by <ISDI – DIGITALENT Group>

9 months

October 2025

Barcelona

English

Schedule

Monday, Wednesday and Friday

60 ECTS

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Why study this Master in Marketing and Luxury Business Management in Barcelona?

 

Building a brand identity and connecting with your audience is always a big challenge. But what happens when that brand belongs to the luxury sector? The challenge is even bigger! Because we will be navigating in one of the most demanding and competitive sectors currently. For this reason, it is essential to have in-depth knowledge of the field, and that is precisely what we will work on in the Master’s degree in Marketing and Luxury Business Management. Get ready to discover a complex and exciting world, and to broaden your knowledge while building new horizons!

Because even though when we think of ‘luxury’ we think of established brands in the fashion or jewellery sector, the truth is that the limits of this field go much further: it also includes art, architecture, haute cuisine and gourmet products, cosmetics, travel… And in order to build brand awareness in these markets, besides knowing the discipline of marketing in depth, it is essential to know how to apply all the knowledge and rules to this specific type of business. And here is the best part: there are many opportunities that globalized marketing has to offer, especially for this sector!

You will have the opportunity to go beyond theory and delve into the reality of the sector. You will visit leading luxury companies and discover from the inside how their processes, strategies, and dynamics work. These company visits will allow you to experience luxury first-hand, being in direct contact with iconic brands and trend-setting professionals. It will be a transformative experience that will bring you, like never before, closer to the essence and demands of true luxury.


Connect with branding leaders

 

At eserp, we go one step further: we are the first business school to collaborate with the Spanish Branding Association (AEBRAND), the largest network of brand management experts in Spain.

Thanks to this agreement, our students have access to masterclasses, exclusive activities, professional events, and high-value content taught by real leaders in the sector.

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Find out about all aspects of the Marketing and Luxury Business Management program in Barcelona

Download the brochure and find all the information you need about the Master in Marketing and Luxury Business Management in Barcelona, including the student profile, program structure and content.

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ISDI

Diploma in DIGITAL BUSINESS

 

ESERP is part of the DIGITALENT educational group, to which the leading digital business school <ISDI – DIGITALENT Group> also belongs.  Both schools join forces to offer our students the combination of a Master’s Degree + Diploma in Digital Business.

Career Development Service, studying for a master’s degree in Luxury Business Management

 

Eserp Career Development Service

¿What are your goals? We help you identify them and accompany you on the path that leads to them. We do this through personalised advice, coaching and mentoring sessions, with the aim of designing your career plan, reorienting it or even starting to build your personal brand. We want you to get to where you want to be.

 

Eserp Career Development Service

We connect Eserp talent with the professional world. How do we do it? We have designed a specific digital tool that adapts to the new challenges of the labour market: the Eserp Job Portal employment platform. Through it, you will have access to specially selected job opportunities, which also include international internship experiences.

 

Eserp Career Development Service

In addition, we have created a space where you can connect and create opportunities: this is what happens at Eserp Events. Company presentations and workshops that translate into a meeting point where companies and students can get to know each other, ideal for networking.

 

ESERP TALENT

Collaborating Companies

 

Lola Casademunt

Degrees/Certificates to be Obtained with the master’s in Marketing & Luxury Business Management

 

Master in Marketing & Luxury Business Management

Degree issued by Eserp

 

Master in Marketing Management for Luxury Business

University Degree issued by the UVIC-UCC

 

ISDi Digitalent

Diploma in Digital Business*

Issued by ISDI

 

International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

 

International Certificate*

Issued by the European Communication School (France – Belgium)

 

*Students who study and successfully complete the eserp’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.

Methodology of the master’s in Luxury Business Management in Barcelona

 

Eserp offers a wide variety of applied methodologies that allow students to acquire practical and strategic skills to develop in current and changing professional environments. Among the methodologies applied are Case Study, Project Management Office (PMO), Skills Stacking, Flipped Class, Problem based Learning, Making Presentations, Agile Methodologies, Business Model Canvas, Simulation Methodology and Role playing.

 

+ INFORMATION

Faculty

 

Our professors of this Master in Marketing and Luxury Business Management are composed of entrepreneurs, executives and marketing managers with extensive professional experience, as well as academic experts. Many of the eserp professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

MT
Miguel Ángel
Trabado
Digital Transformation Consultant and Trainer / Top 5 Marketing Professors & Top 20 Marketing Influencers on X
OP
Oriol
Palom Rico
International Business Development Manager at Meteosim SL
MN
Mariano
Naharro
Store Director at Saint Laurent
IM
Isabel
Mariscal
Brand strategy and positioning consultant at Bombons Cudié
MC
María
Cavero Guillén
Head of Marketing at Natura Bissé
IM
Ilaria
Mosca
Merchandising Manager - The Bicester Village Shopping Collection
JO
Jaime
Ozores
Managing Partner of Odgers Berndtson Spain
AZ
Alina
Zaikina
Global Digital Marketing Manager - Lifestyle Brands at Puig
MB
Mayte
Bruguera
Training & Talent Development Director
PC
Paula
Climent
Luxury Lifestyle Management at Alberta La Grup
EL
Elena
López Carranza
Marketing, Sponsorship & Events at Hispano Suiza
NM
Norberto
Mallo
Founder & CEO The Butterflies Group
BC
Bernat
Claret
Deputy Retail Director at The Bicester Collection
MT
Marta
Tuñí de la Torre
Marketing and Communications Director at Marina Port Vell
IV
Inés
Vazquez
PR & Communications Manager at Condes Hotels
LE
Lorena
Eloizaga
Visual Merchandising Manager at LOUIS VUITTON
PH
Pilar
Herrera Castro
Senior Retail Operations Manager at Pronovias
MB
Marta
Brú Piquet
Client Development Manager at Louis Vuitton
View all (20) Close

Admissions Process to study the master’s degree in Marketing & Luxury Business Management

Documentation

Admissions Tests

Resolution

Registration / Enrolment

Access Requirements

Payment Methods

Price: €12,500*

First payment

 €1,800
The rest will be paid in 10 monthly instalments, financed directly by eserp, without interest from October to July of €1,070

5% discount for early payment

* Fees for the issuing diplomas are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.

 

 

Structure of the master’s program in Marketing & Luxury Business Management in Barcelona

60 ECTS (European Credit Transfer System)

Welcome Week

Welcome Week sessions are a great place to begin your #ESERP journey. They are created to grasp the significance of pursuing a master’s degree and learn about all the resources available to complete the program effectively.

 

Core Modules

Fundamentals of Marketing

Understand Marketing as a process that must be well planned out and approached strategically to be successful.
Learn the foundations of marketing, its function, and how to create an effective marketing plan.

 

  • The Market and its Environment: VUCA-BANI-RUPT-TUNA.
  • The Dimension of Marketing

  • Description of B2B and key features.
  • Description of B2C and key features.
  • Description of H2H and key features.

  • Research and Information Systems in Marketing
  • Marketing research and neuromarketing
  • Business Information Systems & AI.

  • What’s a brand? Personal Brand vs Corporative Brand.
  • Crysis communication.
  • Reputational plan.

  • New legal enviroment.
  • GDPR regulation.
  • Consummer protection rules.

 

Marketing Ecosystem – Consumer Market

Comprehend consumers, create insights to deliver value, and achieve efficient marketplace outcome.

 

  • STP Model.
  • User’s Archetips
  • Buyer persona.

  • From story telling to story doing, to social selling.
  • Key Account management & Trade Marketing.
  • Negotiation tools for a succesfull agreements.

  • Distribution commercial policy.
  • Physical Distribution.
  • New business models.

  • Sales Forescat Basics.
  • Price policy. Between margin & market.
  • Financial policy: P&L.

 

Digital Strategies & Network

Harness the power of Digital to build business strategies.

 

  • Liquid market concept.
  • E-commerce platform.
  • Digital Marketing campaings & kpis.

  • Social Media structure.
  • Social Media strategy.
  • Influencerns and new roles.

  • Domains of digital transformation.
  • The strategic planning for digital transformation.
  • Digital transformation of business models and digital business leadership.
  • Digitization. Areas of application.

 

Luxury Management

Because branding, learning about the luxury markets, and company visits—all essential components of this master’s program at ESERP—are combined with an emphasis on marketing methods, this program stands apart. After all, luxury must be perceived and experienced.

 

  • Visual merchandising techniques.
  • Merchandising strategies for the luxury sector.
  • Fashion merchandising vs retail merchandising.
  • Advantages and disadvantages of merchandising.
  • How to measure results in Retail Merchandising.

  • Art – architecture.
  • Jewellery and luxury watchmaking.
  • Fashion and accessories.
  • Perfumes and cosmetics.
  • Haute cuisine and gourmet products.
  • Travel and luxury hotels.

  • Communication and public relations in Brand Positioning strategies.
  • The new and the old communication. WOM (World of Mouth).
  • CRM. One-to-one actions with the client.
  • Luxury events.

  • Corporate brand and product. Brand image. Meaning and differentiation.
  • Types of business conflicts and their sources. Crisis manual.
  • Crisis: analysis, action plan, monitoring, and evaluation.

 

PMO – Project Management Office

The Project Management Office (PMO), from minute zero of the program, provides training, assistance and tools for the achievement of complex strategic, tactical or operational projects. This methodology, based on business standards, has been customized by professionals and experienced project mentors for the Master and MBA programs.

The Project Management Office (PMO) is the department that defines, maintains and improves the process standards related to project management. This personalized methodology and mentoring by professional experts provides:

  • Effective teamwork focused on specific objectives and milestones.
  • Strategic capacity.
  • Resource optimization.
  • Analysis, management methods and implementation.

 

Skills Stacking

Learning a diverse variety of skills that you can combine into a valued skill set will help you get an edge and stand out and, thrive in professional settings. Through the methodologies applied, skill stacking will keep you engaged and motivated.

  • Professional Skills
  • Self-Management & Growth
  • Business Acumen

  • Active Learning/Learning Strategies
  • Problem Solving
  • Design Skills

  • Leadership Roadmap: Skills and mindset for growth.
  • Working smarter.
  • Understanding Financial freedom.

  • Capital Raising.
  • Start up footprint – New venture.
  • Data Analysis.

  • Ecommerce and Demand.
  • Web Development Starter Kit.
  • Customer Relationship Management.
  • Design Skills: Photoshop.

 

Diploma in Digital Business by 

The programme is built on an eminently practical methodology in which the student is the protagonist of his or her own progress. The contents of the sessions are designed and taught by active professionals in the digital world, who transmit to the participants the essential theoretical pillars always accompanied by their practical application in the workplace, trends, good practices and success stories.

 

Ecosistema y Organización

  • Keys to Digital Transformation.
  • New ways of working : Agile.
  • Leadership in the digital age.
  • Entrepreneurship and Startups.

Technology and DATA

  • Data Analytics.
  • Tech for Business.
  • Programming: No Code.
  • Blockchain & AI.

Business

  • Digital Marketing Strategy.
  • Social Networks: Digital Identity and Reputation.
  • Search engines.
  • Ecommerce.

Masterclass

Sessions to acquire strategic concepts accompanied by national and international experts from the world’s leading companies.

Workshops

Sesiones hands on para poner en práctica los conocimientos adquiridos, no solo con las herramientas y plataformas más demandadas en cada vertical, sino también nuevas metodologías de trabajo como Agile, Identidad Personal, Design Thinking o Business Model Canvas, aplicándolos a un contexto real.

Workbooks

Hands-on sessions to put into practice the knowledge acquired, not only with the tools and platforms most in demand in each vertical, but also with new work methodologies such as Agile, Personal Identity, Design Thinking or Business Model Canvas, applying them to a real context.

Toni Raurich-Marcet

Travel and Technology professor and PhD candidate, Non-executive director. Ex booking, wallapop, Intercom and CaixaBank

 

Carlota Gatius

Carlota Gatius

Co-Founder en 202 Digital Reputation

 

 

Marcelo Royán

CTO and digital product manager + co-founder @ ISDI

 

Victor Ronco

Business & Marketing Consultant / Speaker and author / ex Volkswagen, Danone, Red Bull y Santander / Innovation, Digital, Blockchain & Crypto

Vanessa Palmer

Vanessa Palmer

Business Development & Product Manager @ CaixaBank DayOne

 

 

 

(*) Curriculum content, its programming and materials may be modified slightly due to changes in the planning of the Master’s program.

(*) The order of the modules is indicative based on the scheduling of the Master’s Degree.

 

 

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Master in Marketing and Luxury Business Management in Barcelona