Alina Zaikinan


With over a decade of experience driving strategic, creative and technical innovation in the beauty industry, Alina brings a strong skill set and a passion for digital transformation and holistic consumer-centric approaches. Her career is marked by a strong focus on data-driven decision-making, omnichannel strategies and fostering creativity and innovation.

Key strengths:

– Strategic Vision: Expert in devising and implementing comprehensive digital marketing strategies that align with business objectives and drive growth.

– Leadership: Demonstrated ability to lead, collaborate and delegate in dynamic and complex stakeholder environments.

– Problem-Solving: Excellent organisational and problem-solving skills, ensuring efficient and effective resolution of challenges.

– Adaptability: Performs in fast-paced and changing environments, with a positive and positive attitude.

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