María Requena Laviña


María Requena Laviña

PhD in Economics and Business Administration from the Universidad Pontificia Comillas (ICADE) and accredited as Assistant Professor.

She has worked in advertising (TANDEM DDB NEEDHAM) and market research (DYMPANEL-KANTAR and NIELSEN MARKETING RESEARCH) and as a lecturer in marketing subjects at the Universidad Pontificia Comillas (ICADE) and in courses organised for Telefónica and INEM. She has published articles and co-authored several books.

She currently teaches Introduction to Marketing, Marketing Management and Market Research at eserp.

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