International MBA in Digital Strategy in Barcelona

RESERVE YOUR SPOT
WHERE Barcelona
LANGUAGE English
LENGHT 9 months
START October
SCHEDULE

Monday to Thursday from 19:00h to 20:45 pm
Additional complementary sessions during the week

PRICE €14,100

Why study this International MBA in Digital Strategy?


 

The main objective of this degree is to train executives who wish to delve deeper into the tools of entrepreneurship and business innovation and expand their professional and managerial skills in the area of business, and specifically in the dynamic transformation of management towards a digital environment.

Acquire and apply interdisciplinary knowledge to understand the dynamics of organisations, in an environment of digital transformation and globalisation of operations. Make assertive decisions, promote and carry out the necessary organisational changes, design the relevant strategies to achieve business objectives and more effectively develop the management processes.

Degrees to be Obtained


 

International MBA in Digital Strategy

Degree issued by ESERP

MBA in Digital Strategy

Master’s Degree issued by the UVIC-UCC

MBA Master in Business Administration

Issued by the European Communication School of France – Belgium

International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

International Certificate*

Issued by the European Communication School (France – Belgium)

 

 

*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.

Methodology


Professors


Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Admissions Process


Documentation

Admissions Tests

Resolution

Registration / Enrolment

Payment Methods


Price: €14,100 

 

Students from the EU (European Union) in possession of a NIE

First payment

€1,500

The rest will be paid in 12 consecutive monthly instalments from October to September of €1,050

€12,600

5% discount for early payment

€13,395

Non-EU (European Union) students

First payment

€2,500

The rest will be paid in 12 consecutive monthly instalments from October to September of €966.66

€11,600

5% discount for early payment

€13,395

* Fees for issuing diplomas and certificates are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.

60 ECTS (European Credit Transfer System)


  • Change Management.
  • Liquid organisations, agile organisations, “donut” teams.
  • Digital transformation strategies.

  • Leadership and team management.
  • Mentoring and empowerment.
  • Multidisciplinary teams and collaboration models. Management of remote teams.

  • Digital environment and legal security: marketing, advertising, commercial/tax regulations…
  • Privacy, confidentiality and responsibility on social networks.
  • Block Chain and Finance.

  • Disruption management.
  • Disruptive technologies: IoT, AI, Big Data, Machine Learning, Data Driven, Block Chain.
  • Innovation processes: the challenges of advanced management.


  • Definition of the different concepts related to data science.
  • Machine Learning.
  • Data management and business management: competitive advantages.

  • Digital ecosystem.
  • Positioning and search engines.
  • Google tools.
  • Digital consumer behaviour.

  • Optimisation of the supply chain and logistics processes in digital operations.
  • E-Commerce control and management.
  • Industry 4.0.

  • Business models: B2C, B2B, B2B2C. Digital and Social Selling.
  • GO TO MARKET: Online and offline marketing channels. Digital platforms and e-Commerce.
  • Organisation of sales and remuneration systems.
  • The commercial plan. Strategy and implementation.


  • Strategic marketing: The digitalised marketing plan.
  • Evolution of the Marketing Mix.
  • Branding and Personal Branding.
  • Communication and recruitment strategies: Owned, Paid, Earned.

  • Business culture and talent management. Leading the digital transformation.
  • Inbound recruiting. Social & Mobile Recruitment.
  • Employer Branding and Employee Branding.
  • Training in digital skills and new professional profiles.

  • Stakeholders and areas of CSR/business ethics.
  • Communication and corporate social networks.
  • Certification and standardisation systems.

  • Negotiation skills. Decision games.
  • Cultural and negotiation strategies.
  • International conflict resolution.
  • Valuation of financial risk.
  • Business risk management.

  • Product phases: development, launch, maturity, decline.
  • Product team and product plan.
  • Lean startup and customer development.
  • Legal aspects of business creation.

  • Interaction with speakers and students from different areas of study, which allows the student to broaden their general perspective in various economic, social, cultural and political contexts.

  • Tools that provide the necessary management and support for the implementation of professional objectives through the analysis, development and implementation of business projects.

  • Set of dynamics (ESERP Executive Training), workshops, seminars, team building activities, conferences, simulators, visits to companies… with multidisciplinary content, applying the most appropriate methodologies with the objective of facilitating, developing and cementing the integration of skills, competences and abilities.

MT – MBA THESIS


 

(*) Curriculum content, its programming, materials and schedules may be modified slightly due to changes in academic planning.

(*) The order of the modules is indicative based on the scheduling of the MBA.

ESERP ALUMNI


After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.

 

 

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