Master in Digital Marketing and Social Media Management in Barcelona

+ Digital Business Diploma by ISDI

€9,750 See payment and financing options

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Why study this Master in Digital Marketing and Social Media Management?


If you are interested in marketing, you’re passionate about new technologies and social media, and you’re looking to integrate new forms of marketing into sales and communication in a digital environment, then this Master in Digital Marketing and Social Media in Barcelona is the degree for you.

You will learn to design, create, develop and lead marketing, sales and communication strategies in a digital environment, in addition to identifying and segmenting target users and consumers, and exploring and applying the potential of new technologies and social media.




ESERP is part of the DIGITALENT educational group, to which the leading digital business school ISDI also belongs.  Both schools join forces to offer our students the combination of a Master’s Degree + Diploma in Digital Business.

Career Development Service


¿What are your goals? We help you identify them and accompany you on the path that leads to them. We do this through personalised advice, coaching and mentoring sessions, with the aim of designing your career plan, reorienting it or even starting to build your personal brand. We want you to get to where you want to be.

We connect Eserp talent with the professional world. How do we do it? We have designed a specific digital tool that adapts to the new challenges of the labour market: the Eserp Job Portal employment platform. Through it, you will have access to specially selected job opportunities, which also include international internship experiences.

In addition, we have created a space where you have the opportunity to connect and create opportunities: this is what happens at Eserp Events. Company presentations and workshops that translate into a meeting point where companies and students can get to know each other, ideal for networking.


Where our Alumni are working


Degrees/Certificates to be Obtained


Master in Digital Marketing and Social Media Management

Degree issued by Eserp

Master in Digital Marketing and Social Media Management

University Degree issued by the UVIC-UCC

ISDi Digitalent

Diploma in Digital Business*

Issued by ISDI

International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

International Certificate*

Issued by the European Communication School (France – Belgium)


*Students who study and successfully complete the eserp’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.



Eserp offers a wide variety of applied methodologies that allow students to acquire practical and strategic skills to develop in current and changing professional environments. Among the methodologies applied are Case Study, Project Management Office (PMO), Skills Stacking, Flipped Class, Problem based Learning, Making Presentations, Agile Methodologies, Business Model Canvas, Simulation Methodology and Role playing.





Our professors of this Master in Business and Strategic Management are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the eserp professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their business experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Admissions Process


Admissions Tests


Registration / Enrolment

Payment Methods

Price: €9,750*


First payment

The rest will be paid in 10 monthly instalments, financed directly by eserp, without interest from October to July of €795

5% discount for early payment


* Fees for the issuing diplomas are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.


Structure of the Programme

60 ECTS (European Credit Transfer System)

Welcome Week

Las sesiones de la Welcome Week son indispensables para comenzar tu experiencia #ESERP. Están diseñadas para comprender el valor de realizar un master y conocer todos los recursos disponibles para completar el programa de manera efectiva.

Core Modules

The program is designed as a multi-modular and dynamic learning pathway that includes a final project and allows you to create effective digital marketing strategies to advance professionally as well as, use the tools to delve into the branches of Digital Marketing. You will gain practical skills in campaign development and data analysis in a variety of digital techniques and products and understand the transformative trends that have the greatest impact, and can build skills for marketing certifications such as Google Analytics.


  • The new consumer profile and stakeholders.
  • Fundamentals of strategic marketing.
  • Evolution of marketing and marketing mix.
  • Introduction to digital marketing and digital strategy.

  • Community Manager
  • Facebook.
  • Instagram.
  • Twitter.
  • Linkedin.
  • Youtube.
  • Online Reputational Crisis.

  • Google Analitycs.
  • Google Adwords.

  • Branding.
  • Personal Branding.

  • Word Press.
  • SEO.
  • SEM.
  • Web positioning.
  • Blogging.

  • Communication Strategy.
  • Digital Strategy.
  • RRSS Strategy.
  • Digital Marketing Plan.

  • Digital law.
  • Data Protection RGPD.
  • Intellectual Property.

  • Content marketing.
  • Inbound Marketing.
  • Data Marketing.
  • CRM.
  • Mobile Marketing.

  • Technology experience & showroom.
  • VR, AR and 3D printing.
  • IOT.

  • Email Marketing.
  • E-Commerce.
  • Growthacking.
  • Blockchain.

PMO – Project Management Office

The Project Management Office (PMO), from minute zero of the program, provides training, assistance and tools for the achievement of complex strategic, tactical or operational projects. This methodology, based on business standards, has been customized by professionals and experienced project mentors for the Master and MBA programs.

The Project Management Office (PMO) is the department that defines, maintains and improves the process standards related to project management. This personalized methodology and mentoring by professional experts provides:

  • Effective teamwork focused on specific objectives and milestones.
  • Strategic capacity.
  • Resource optimization.
  • Analysis, management methods and implementation.


Skills Stacking

Learning a diverse variety of skills that you can combine into a valued skill set will help you get an edge and stand out and, thrive in professional settings. Through the methodologies applied, skill stacking will keep you engaged and motivated.


  • Working Smarter.
  • Understanding Financial freedom.

  • Start up footprint.
  • Customer Relationship Management.

  • Strategic Marketing.
  • Web Development Starter Kit.
  • Basics of Advertising Creativity.
  • Design Skills: Photoshop.


Diploma in Digital Business by

The programme is built on an eminently practical methodology in which the student is the protagonist of his or her own progress. The contents of the sessions are designed and taught by active professionals in the digital world, who transmit to the participants the essential theoretical pillars always accompanied by their practical application in the workplace, trends, good practices and success stories.


Ecosistema y Organización

  • Keys to Digital Transformation.
  • New ways of working : Agile.
  • Leadership in the digital age.
  • Entrepreneurship and Startups.

Technology and DATA

  • Data Analytics.
  • Tech for Business.
  • Programming: No Code.
  • Blockchain & AI.


  • Digital Marketing Strategy.
  • Social Networks: Digital Identity and Reputation.
  • Search engines.
  • Ecommerce.


Sessions to acquire strategic concepts accompanied by national and international experts from the world’s leading companies.


Sesiones hands on para poner en práctica los conocimientos adquiridos, no solo con las herramientas y plataformas más demandadas en cada vertical, sino también nuevas metodologías de trabajo como Agile, Identidad Personal, Design Thinking o Business Model Canvas, aplicándolos a un contexto real.


Hands-on sessions to put into practice the knowledge acquired, not only with the tools and platforms most in demand in each vertical, but also with new work methodologies such as Agile, Personal Identity, Design Thinking or Business Model Canvas, applying them to a real context.

Toni Raurich-Marcet

Travel and Technology professor and PhD candidate, Non-executive director. Ex booking, wallapop, Intercom and CaixaBank


Carlota Gatius

Carlota Gatius

Co-Founder en 202 Digital Reputation



Marcelo Royán

CTO and digital product manager + co-founder @ ISDI


Victor Ronco

Business & Marketing Consultant / Speaker and author / ex Volkswagen, Danone, Red Bull y Santander / Innovation, Digital, Blockchain & Crypto

Vanessa Palmer

Vanessa Palmer

Business Development & Product Manager @ CaixaBank DayOne



Executive Training

Multidisciplinary activities based on agile methodologies that bet on the integration of motivated and prepared teams. Through these trainings, skills, and competences oriented to project management, task entry, prioritization, iterative and incremental development, change adoption, etc. are learned to ensure good results. The ultimate goal is to ensure transparency, inspection, adaptation, and commitment in complex projects.


  • Intelligent Applications on Business Processes.
  • Learning by Playing.
  • Lean Startup.
  • Professional Tools.


(*) Curriculum content, its programming and materials may be modified slightly due to changes in the planning of the Master’s program.

(*) The order of the modules is indicative based on the scheduling of the Master’s Degree.


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Master in Digital Marketing and Social Media Management in Barcelona