Master in Digital Marketing and Social Media Management in Barcelona

WHERE Barcelona
LENGHT 9 months
START October 2021

Intensive schedule on Fridays from 17:00h to 21:45h
Additional complementary sessions from Monday to Thursday in the afternoon

PRICE €7,500

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Why study this Master in Digital Marketing and Social Media Management?



If you are interested in marketing, you’re passionate about new technologies and social media, and you’re looking to integrate new forms of marketing into sales and communication in a digital environment, then this Master in Digital Marketing and Social Media in Barcelona is the degree for you.

You will learn to design, create, develop and lead marketing, sales and communication strategies in a digital environment, in addition to identifying and segmenting target users and consumers, and exploring and applying the potential of new technologies and social media.



Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Degrees to be Obtained



Logo ESERP Business School

Master in Digital Marketing & Social Media Management

Degree issued by ESERP


Master in Digital Marketing & Social Media Management

University Degree issued by the UVIC-UCC


Master in Digital Marketing and Social Media Management and Communication Strategy

Issued by the European Communication School of France – Belgium


International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)


International Certificate*

Issued by the European Communication School (France – Belgium)


*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.

Admissions Process


Admissions Tests


Registration / Enrolment

Payment Methods

Price: €7,500


First payment

The rest will be paid in 10 monthly instalments, financed directly by ESERP, without interest from October to July of €650

5% discount for early payment



* Fees for issuing diplomas and certificates are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.

60 ECTS (European Credit Transfer System)

  • The new consumer profile and stakeholders.
  • Fundamentals of strategic marketing.
  • Evolution of marketing and marketing mix.
  • Introduction to digital marketing and digital strategy.

  • Facebook – Instagram – Google + – Pinterest, etc…
  • Linkedin.
  • Twitter.
  • CM tools.
  • Blogging.
  • The Community Manager figure.
  • Management of corporate crises on social networks.

  • Social media strategist: net strategy.
  • Social CRM.
  • Inbound marketing.
  • Growth hacking.

  • Management of the corporate and personal brand.
  • Reputation: audience vs influence.

  • E-Commerce models and strategies.
  • E-mail marketing and affiliate marketing/ROI assessment.
  • Mobile marketing.

  • Digital law.
  • Data protection – intellectual property.

  • Content marketing
  • Storytelling.
  • Crowdsourcing.
  • Gamification.

  • Technology experience & showroom.
  • VR, AR and 3D printing.
  • IOT.

  • Organisation of digital marketing.
  • Management skills and skills management.
  • Communication skills.

  • New digital professionals.
  • Digital recruiters and Headhunters.



(*) Curriculum content, its programming and materials may be modified slightly due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Master’s Degree


After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.



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