ESERP Publications

ESERP publishes manuals, books and collections with various publishers such as McGraw Hill, Deusto, Planeta, Gestión 2000, Lexnova, Editores Amat, Editorial Furtwangen, Dielo and Oporto Editores, as well as articles in scientific journals.

On this page you can download some of the complete books.

 


Universities Have Mutated with the Appearance of a New Element in Their DNA: Digitalisation 


Author (s):

Dr Lluís Vicent i Safont
Professor Dr José Daniel Barquero Cabrero

Summary:

The digital revolution has had an intense impact on the 21st century in all aspects of our life and, of course, in education. Technology fulminates the concept of distance, helps the professor in the development and monitoring of his or her students’ learning and favours cognitive learning. This means that in the new university panorama, the professional boundaries of education are broken. We are most likely facing the most significant revolution that universities have undergone in all of their history.

Download the book in PDF



Probability and Statistics for Analysis in Business


Author (s):

Professor Dr M. Beatriz Flores Romero
Professor Dr Federico González Santoyo
Professor Dr José Daniel Barquero Cabrero

Summary:

With the generalised incorporation of probability and statistics in higher education, an attempt is being made to cover a line of knowledge that has so far been lacking in the field of economic and business sciences for the treatment of situations with random characteristics, as well as the knowledge and use of the statistics that represent them.

Download the book in PDF



Political Mexico: The Course of Mexican Politics


Author (s):

Professor Dr José Daniel Barquero Cabrero
Professor Dr Manuel Medina Elizondo

Summary:

The purpose of this book is to dissect the historical sequence that analyses the key moments that have founded Mexico’s political life and that give it its present identity. A synthesis of the most significant historical processes that occurred during that long period. The struggle for independence represented a political and social milestone between New Spain and Mexico, and paved the way for the new nation to build its own government, but unable to settle disputes in a multicultural society resulting from 300 years of Spanish denomination and, in turn, a fusion of cultures, religions and languages.

Download the book in PDF



Marketing and Public Relations in SMEs


Author (s):

José Daniel Barquero Cabrero
Francisco Javier Maqueda Lafuente
Aitor Maqueda Solórzano

Summary:

The world economy has undergone major changes in recent times. The growth model has been truncated and many companies have witnessed their own foundations shake and their survival put in jeopardy.

This book will help those in charge of small and medium-sized companies, who are going after their desired outcomes, to adapt their Marketing and Public Relations policies.

Download the book in PDF



Public Relations Theoretical and Practical Framework


Author (s):

Professor Dr José Daniel Barquero Cabrero
Professor Dr Antonio Castillo Esparcia

Summary:

Throughout this book we will find numerous highly instructive case studies, as well as examples of international action. Brave advice on career prospects in this rapidly expanding field. An essential guide for Public Relations students in the coming years, and for managers also interested in the subject.

Download the book in PDF



Franchises and Their Implementation


Author (s):

Professor Dr Carmen Barquero Cabrero

Summary:

How is our economy affected by franchises? Do you know the differences between a business without franchising and a franchise?  How can you evaluate a product or service for each type of business? What are the variables to consider when buying a product? How does a company manage to keep its customers? What is it that makes a customer decide to spend their resources on products offered by a franchise? How many people from a sample population decide to buy at a franchise?

Download the book in PDF



How to Avoid the Clash of Cultures and Civilisations


Author (s):

Professor Dr José Daniel Barquero Cabrero
Introduction by Professor Dr. Michael Gunn
Prologue by Professor Dr Judge Juan Guzmán

Summary:

Description about the fruit of a growing concern for the Human Rights, Multiculturalism and Immigration phenomenon, their causes and consequences – in the short, medium and long-term – in many diverse areas and spheres of social life, such as the social, economic, educational, political mass media.

Download the book in PDF


Call us at
+34 900 101 483

Follow us at