During the four years of the University Degree in Advertising, Marketing and Public Relations at ESERP Barcelona, you will take subjects such as Advertising Creativity, Communication Psychology or Communication Departments. But that’s not all. As a bilingual degree, some subjects will be taught in English, such as Communication Structure, Strategic Marketing Management, Methods and Forms of Persuasive Communication, Advertising Art Direction or Public Relations Strategic Planning.
By studying in two languages, your chances of finding work will increase dramatically. You can hold important positions in advertising, marketing, event organisation and public relations agencies. And best of all, you can do so anywhere in the world.
Students will obtain an official degree from the University of Vic – Central University of Catalonia (UVic-UCC) and the ESERP Diploma, in addition to having the option to obtain a Bachelor’s Degree from Staffordshire University in the United Kingdom.
If you’re passionate about the world of advertising creativity, marketing strategies, public relations, event organisation and protocol, then this university degree is the best option for you.
Achieving leadership through a global vision
These studies offer an integrated view of business management, legal sciences, the organisation and its environment.
Problem solving and real case studies
Applying the case study and simulation methods, each student participates in the planning, development and resolution of real and updated case studies.
Balance theory and practical work
Development of the practical aspects of a company and legal sciences, together with the theoretical and practical knowledge that together build a solid education.
Dynamic, personalised and active teaching
The efficiency of ESERP’s Study Plans is made possible thanks to the personalised attention and monitoring the student receives.
High degree of specialisation
Courses are taught by professors who are experts in their fields, providing the student with a higher degree of specialisation.
Hybrid Formation
The students will be able to train in person or connect online to the classrooms of the institution simultaneously with the same educational quality and dynamism.
University Degree in Advertising, Marketing and Public Relations
Official University Degree issued by the University of Vic
Central University of Catalonia
Diploma in Advertising, Marketing and Public Relations
Private Advanced Degree issued by ESERP
After receiving your University Degree at ESERP and accrediting a B2 level of English or equivalent, you will be granted access to study at the Staffordshire University in the United Kingdom, in order to receive a University Bachelor’s Degree (Hons):
Once the access requirements have been met and having reached Level 6 during the additional year at the Staffordshire University, depending on the chosen Bachelor’s Degree (Hons), you will receive one of the following degrees.
| Students from the EU (European Union) with a NIE | |
| First payment | €1,000 |
| Rest of the Academic Year: 10 monthly payments, financed directly by ESERP, without interest from October to July of €528 | |
| 5% discount for early payment |
| Non-EU students (European Union) | |
| First payment | €1,500 |
| Rest of the Academic Year: 10 monthly payments, financed directly by ESERP, without interest from October to July of €478 | |
| 5% discount for early payment |
* Price for the first academic year. -60 ECTS-
* Cost per credit: €88
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
240 ECTS (European Credit Transfer System)
Total Required Credits: 60
Total Required Credits: 60
SUBJECT | TYPE | CREDITS |
| Communication Companies and Business Models. | R | 6 |
| Elective Subject. | E | 6 |
| Advertising Art Management. | R | 3 |
| Elective Subject. | E | 6 |
| Principles and Strategies of Advertising and Public Relations. | R | 6 |
| Communication Departments. | R | 3 |
SUBJECT | TYPE | CREDITS |
| Elective Subject. | E | 3 |
| Business Internship. | BI | 6 |
| Account Management. | R | 6 |
| Elective Subject. | E | 6 |
| Elective Subject. | E | 6 |
| Elective Subject. | E | 3 |
Total Required Credits: 60
Total Required Credits: 60
| FT: | Final Thesis. |
| CC: | Core Courses. |
| BI: | Business Internship. |
| R: | Required. |
| E: | Elective. |
* The content of the programme, the order of the modules, their scheduling and materials may be altered due to changes in academic planning.
 | ESERP ALUMNIAfter the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.
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“We adapt our training to the market’s real needs, meaning we provide multi-disciplinary knowledge that is highly aligned with the job market, with a high percentage of students finding a job opportunity at the end of their studies.”
Carmen Barquero
ESERP Director General
