University Degree in Advertising, Marketing, and Public Relations in Barcelona
PRICE 6,100 €
Over the four years of the Official University Degree in Advertising, Marketing, and Public Relations in Barcelona, you’ll work through subjects like Journalistic writing, Creation of advertising content, or Commnications offices. But it does not stop there, as it is also a billingual programme, and some subjects are taught in English, such as Communication Structure, Advertising Art Direction or Public Relations Policies and Techniques.
Having a billingual education greatly increases your chances of finding employment. You’ll be able to work at advertising or marketing agencies, or at companies devoted to Event Planning, for example. And the best part is that you can do so anywhere in the world.
Students obtain an official university degree from the University of Vic – Central University of Catalonia and an ESERP degree, in addition to having access to a Bachelor’s degree from Staffordshire University, in the United Kingdom.
If you have a passion for creativity in advertising, marketing strategies, event planning, and protocol, this programme is a great option for you. Additionally, there are two time slots available, morning or afternoon, allowing you to fit it in with your other daily activities. Why wait to learn more?
OFFICIAL UNIVERSITY DEGREE
Degree in Advertising, Marketing and Public Relations
Official University Degree issued by the University of Vic – Central University of Catalonia
OTHER DEGREES
Diploma in Advertising, Marketing and Public Relations
ESERP’s Private University Degree
By receiving the ESERP’s University Degree and accrediting a B2 level of English or equivalent, you will be granted access to study at Staffordshire University in the United Kingdom in order to receive a University Bachelor’s Degree (Hons):
Upon meeting the access requirements and having reached Level 6 during the additional year at Staffordshire University, and depending on the chosen Bachelor (Hons), you will receive one of the following degrees:
- BA (HONS) In Business Management
- BA (HONS) In Business with Marketing Management
Methodology
Achieving leadership through a global vision
The programme offers a comprehensive view of management for businesses, organisations, and their environment.
Resolving problems and practical case studies
Applying the methodology of case studies and simulations, each student participates in the conception, development, and resolution of real, up-to-date practical cases.
Balance between theory and practice
Focus on the practical elements of business, along with the theoretical and practical knowledge that is required for a solid education.
Dynamic, personalised, and active instruction
The efficiency of ESERP curricula is possible thanks to the personalised attention and monitoring given to each student.
High degree of specialisation
Courses at ESERP are taught by professors that are experts in their fields, providing the student with a higher degree of specialisation.
objectives
Courses at ESERP have the following objectives:
- Providing students with the knowledge necessary to make decisions during the course of their work.
- Reliability in identifying, analysing and solving problems.
- Mastery of management skills.
- An open-minded approach to the socio-economic and cultural landscape.
- The ability to adapt to technological change and innovation.
- Understanding the latest management techniques and most advanced technology on the market.
- Teamwork and management of knowledge and talent.
- Professional networking among faculty and national/international students.
- Promoting participational diversity among all students.
BASIC SKILLS
- Students can demonstrate their possession and understanding of knowledge in an area of study that, from a base of general secondary education, based on advanced textbooks, includes some aspects that involve knowledge of the latest developments in their field of study.
- Students know how to apply their knowledge to their work or vocation in a professional manner, and possess skills that are normally demonstrated via forming and defending arguments as well as resolving problems within their field of study.
- Students have the ability to collect and interpret relevant data (normally within their area of study), in order to make decisions based on reflection on relevant social, scientific, or ethical issues.
- Students are able to transmit information, ideas, problems, and solutions to specialised or non-specialised audiences.
- Students have developed the learning skills necessary to begin later studies with a high degree of autonomy.
GENERAL SKILLS
- To develop language skills and capacity for adequate and convincing expression in different situations requiring oral and written communication, in community languages and in English.
- To approach learning as a continual process that evolves along with new situations and challenges, using innovative methods.
- To work in a manner that respects human rights, gender equality, and cultural differences, and to integrate these values into one’s professional life.
- To design and develop new ideas and projects that incorporate new concepts and innovative methods.
- To discover new incentives and formulate new challenges that allow for adaptation to changes and obstacles in a positive and creative manner.
- To demonstrate an ability to solve problems and evaluate the results of proposed solutions from the theoretical-practical frameworks of the Social Sciences.
- To critically evaluate opinions, situations, and actions – including one’s own – in a work environment.
- To utilise new information and communications tools as a method for expression and communication in different technological environments, using specific software.
SPECIFIC SKILLS
- Awareness of market opportunities and new trends in communications, through the use of appropriate methods of commercial and market research.
- To design, plan, and manage corporate identities and the graphic and visual elements utilised in marketing and advertising campaigns.
- To know and interpret the legal framework of communications and professional ethics as applied to marketing, advertising, and public relations.
- To know how to use the fundamental tools of strategic marketing, in order to apply them to the field of advertising, public relations, national markets, and especially international markets.
- To identify and recognise relevant changes to the historic evolution of business in general and especially advertising, marketing, market investigation, and public relations.
- To listen, negotiate, persuade, and communicate efficiently (orally and in writing), using business tools such as the preparation and presentations of reports on concrete situations in the fields of advertising and public relations.
- To identify norms and protocol in any national or international environment, and know how to apply them correctly for any event that may be organised.
- To correctly detect and analyse the factors that influence the behaviour of international consumers from a marketing perspective, and to design strategic marketing plans based on an international focus for decision-making.
Career opportunities
These studies will give you the ability to develop your professional activity in different areas, where you will be able to work as:
- Advertising Accounts Director.
- Creative, Art and Copy Director.
- Director of Integrated Communication.
- Director of the International Marketing Strategic Planning Department.
- Advertising Director.
- Head of Public Relations.
- Community Manager / Digital Marketing Director.
- Director of Interactive Communication.
- Marketing / International Marketing Management.
- Product Manager.
- Director of Global Market Research.
- Director of Corporate Communication.
- Consultant for Advertising and National and International Public Relations.
- Director of National and International Sales.
Subjects for the University Degree in Advertising, Marketing, and Public Relations
year 1
Total credits required 60
year 2
Total credits required 60
year 3
| Semester | Subject | Type | Credits |
| 1 | Communications Companies and Business Models | OB | 6 |
| 1 | Optional Subject | OP | 6 |
| 1 | Advertising Art Management | OB | 3 |
| 1 | Optional Subject | OP | 6 |
| 1 | Principles and Strategies of Advertising and Public Relations | OB | 6 |
| 1 | Communications Offices | OB | 3 |
| 2 | Optional Subject | OP | 3 |
| 2 | Company Internship | PE | 6 |
| 2 | Account Management | OB | 6 |
| 2 | Optional Subject | OP | 6 |
| 2 | Optional Subject | OP | 6 |
| 2 | Optional Subject | OP | 3 |
Total credits required 60
year 4
| Semester | Subject | Type | Credits |
| 1 | Marketing research and information | OB | 6 |
| 1 | Integrated marketing communications | OB | 6 |
| 1 | Brand management | OB | 6 |
| 1 | Strategic marketing management I | OB | 6 |
| 2 | International marketing | OB | 6 |
| 2 | Strategic marketing management II | OB | 6 |
| 2 | Research Project | OB | 6 |
| 2 | Marketing and e-Commerce | OB | 6 |
| 2 | Final Project | TFG | 12 |
Total credits required: 60
Optional Credits
TFG: Final Project
FB: Basic courses
PE: Internships
OB: Mandatory
OP: Optional
PRICE 6,100 €
Access
Registration for the Degree begins on the 1st of March of 2017.
The number of places available is limited, and entrance requires a personal interview with the admissions department.
Registration for elective courses or programmes established in association with national or foreign universities will be carried out and paid for separately.
Registration requirements:
Registration for University Degree programmes can be carried out directly at ESERP, by students who fulfil one or more of the following requirements:
- University Entrance Exams (PAU or Selectividad)
- Advanced Vocational Training (HLTC or FPII) or equivalent
- University entrance exams for students 25+
- University entrance exams for students 45+
- Older than 40 and with professional or work experience
- Students from the education systems of other countries.
- In possession of a three, four, or five-year Official University Degree or equivalent
Students who fulfil one or more of the requirements must certify their level of English as being equivalent or higher than a B1 in the European Common Language Framework, or pass a level test at ESERP.
The B1 English level test will take place at ESERP on 19 July, 21 September, or 10 October. More information on the level test.
Payment
| Students from the EU (European Union) in possession of a NIE | |
| Initial payment | 1,000€ |
| Rest of the academic year: up to 10 monthly payments of 510€, October to July | 5,100€ |
| Students from countries not belonging to the EU (European Union) | |
| Initial payment | 1,500€ |
| Rest of the academic year: up to 10 monthly payments of 460€, October to July | 4,600€ |
* Price per academic year
* Special conditions for prompt payment
* Fees for diplomas and certificates are not included.
Our professors
The faculty at ESERP is made up of professionals with broad academic as well as work experience, able to bring their experience and knowledge into the classroom.
Some of the professors teaching courses for this University Degree are listed below.
