José Ramón Sarmiento Guede has University Degree in Tourism and Master in Tourism Business Management from ESERP. Master in Marketing and Commercial Management from the URJC. Doctor in Marketing from URJC with suma cum laude. Professor in the University Degree programmes of Tourism, Business and Marketing at ESERP. Director of TFG, TFM and co-director of doctoral theses. With professional experience in Marketing Agencias and at IFEMA. Researcher in Relationship Marketing, Digital Marketing, Internal Marketing and Online Communication. Author of several articles and books about Marketing and Tourism.