Biography
Expert in product marketing, brand positioning, branding, customer experience, pricing, content marketing and gamification. He has more than 10 years of teaching experience in Spanish universities. Some of his publications include: “Business to social. Digital marketing for companies and people” and “Gamification. Game mechanics in your personal and professional life”.
Graduate in Business Studies with a specialisation in taxation and tax consultancy. Director at Grupo RC, founding partner and advisor of the literary social network Quelibroleo.com and co-founder and member of the Board of Btwinbooks.
