Online MBA – Specialisation in Corporate Communication: Public Relations, Protocol and Events Management

CENTRE

Online

LANGUAGE

Spanish

DURATION

15 months · 60 ECTS

ATTENDANCE

Blended learning option in Barcelona, Madrid and Mallorca.
You can attend up to 60% of face-to-face classes between October and June, while still keeping up with online study and evaluations. Choosing this option changes the price of the degree, which you can view in the Admission and Payment section.

PRICE €5,600

The Online MBA – Concentration in Corporate Communication: Public Relations, Protocol and Events at ESERP is a great opportunity to continue your education. It will help you to realise how important the role of communication is in companies.

Not surprisingly, communication strategies are essential for a company’s success, which is why you will learn to design them using digital mediums, as well as interact with the media. You will also learn about public relations marketing and event management, looking at the legal aspects involved and mastering both internal and external communication in order to solve potential crises.

There is a wide range of job opportunities for this sector. You will be able to manage or form part of a communications and public relations department in any company, large or small. In addition, you will be qualified to work in different agencies, including: communication, advertising, public relations or marketing. You will be able to act as an advisor or intermediary in business crises as well as work in the media.

This programme is 15 months long. Upon completion of the Online MBA – Concentration in Corporate Communication: Public Relations, Protocol and Events, apart from obtaining the private ESERP degree you will also receive recognition from the University of Vic – Central University of Catalonia who will issue you their own University Degree.

DEGREES AND ACCREDITATIONS


Master in Business Administration, specialisation in Corporate Communication: Public Relations, Protocol and Events Management*

MBA Degree issued by the UVIC-UCC

Master in Business Administration, specialisation in Corporate Communication: Public Relations, Protocol and Events Management

Private MBA Degree issued by ESERP

Private MBA Degree – Master in Business Administration

Issued by the European Communication School (France – Belgium)

International Accreditation**

Issued by the University of Applied Sciences, Schmalkalden (Germany)

International Accreditation**

Issued by the European Communication School (France-Belgium)

*Students who access through professional experience, once they have completed and passed the studies, will obtain a certificate of university specialization instead of the master’s degree.
**Students who study and successfully completely the ESERP study plan, attend the international conferences that are held according the annual academic calendar and receive a passing grade on the related projects, will receive the corresponding academic accreditations issued by the associated Universities and Schools.

METHODOLOGY


Case-study method and simulation that combines theory with the analysis and discussion of business case studies.

ITT-TM Methodology – Intelligence Training Technology, based on three pillars:

  • KNOW: Knowledge + Case-Study Method. Uses the case-study simulation method with Self-Assessment and Self-Understanding Systems, because what isn’t put into practice isn’t useful.
  • KNOW-HOW: Consulting Method. Self-diagnostic tools to apply to your organisation, because what isn’t practiced is forgotten.
  • CAN DO: System for Management. Technological systems for applying the techniques and policies for decision-making to Senior Management through INNOVATION.

Business Balanced Scorecard:

  • Cost management by activities.
  • Process management by activities.
  • Optimisation of margins.
  • Financial management.
  • Marketing management.

Intelligent Educational Technology Method, to manage effectively in any business situation in the business sector.

OBJECTIVES


Students who take part in this programme acquire:

  • Good organisational, leadership and management skills.
  • Adaptability to change and innovations in technology.
  • Ability to provide a company’s senior management with strategic and operational plans.
  • Critical analysis and abstract thinking.
  • Quick identification, analysis and solving of problems.
  • Open-mindedness towards the socioeconomic and cultural environment.
  • Ability to take on responsibilities.

As well as a high level of personal and professional cultural enrichment guiding day-to-day activities, ultimately transforming the cost of education into productivity for the business and organisations.

CAREER OPPORTUNITIES


These studies will provide you with the opportunity to develop your professional career in different fields, where you can work in areas such as:

  • Manager of Public Relations and Institutional Relations.
  • Official, Business and Social Protocol.
  • Communication Agencies and Public Relations.
  • General Management.
  • Sales, Product & Brand Manager.
  • Interpersonal Skills and Coaching.
  • Direction and Management of Projects.
  • Management of High-Performance Teams.
  • Relationship Marketing, Lobbying and Advertising Agencies.
  • Organisation of Fairs, Congresses and Conventions.
  • International Relations and Opening of New Markets.
  • Press Officer.

ESERP CAREER OPPORTUNITIES

 

MODULES FOR GENERAL MANAGEMENT


Financial Management: Management, strategy, and generating value.

  • Financial statuses. Profitability.
  • Budget creation, revision, and monitoring
Risk management

  • Financial risk: solvency and liquidity..
  • Commercial risk: credit management.
Legal and tax framework for business activities.

  • Companies and enterprise: legal framework.
  • Tax planning.
Business policy and general management. Organisation and Strategy.

  • The nature and evolution of organisational thought.
  • Organisational structure.
The function of Human Resources at a business.

  • Business culture.
  • Systems for hiring and compensation.
Management skills. Leadership and motivation. Team management.

  • Leadership and management styles.
  • Mentoring & Empowerment.
Cooperation and conflict resolution. Business ethics and corporate social responsibility.

  • Procedure and techniques of collective bargaining. Labour unions.
  • Communications and conflict resolution.
Marketing and sales business management.

  • Marketing strategy and styles.
  • Consumer analysis. Market positioning
  • Structure and function of the sales network: setting and achieving objectives.
Marketing strategies. Digital Marketing.

  • The brand: Meaning, concept, and evolution.
  • Strategic and operational marketing plan CRM.
  • Digital marketing concepts. Website optimisation.
Market globalisation and internationalisation.

  • Competitive mechanisms of international markets.
  • Analysis of international markets. Geo-political risk.
  • The internationalisation process for business.
Management of operations and purchasing. Supply Chain.

  • Optimal order management.
  • Optimisation of the supply chain.
Management of quality control. Management of innovation.

  • Quality and excellence – customer loyalty.
  • Quality control, analysis, and measurement. Improvement plan.

MODULES FOR CORPORATE COMMUNICATION


Challenges and strategies for the communications department.

  • Communications as part of a business strategy.
  • Communications in the construction of a business’s image and reputation.
  • Communications in the field of commercialisation.
Media relations.

  • Persuading the public.
  • Communication Agencies.
  • Verifying & controlling quality. Informative impact and advertising.
Digital communication.

  • New communication technology. Interactive media.
  • The emergence of social/professional networks and social media.
  • Application of new technology to communications.
Integrated communications plan.

  • Communications strategy. Briefing and counter-briefing.
  • Plan structure and development. Phrases and categories. Budget.
  • Control and analysis of results.
Crisis management and risks to reputation.

  • Types of business conflicts and their origins.
  • Manual for crisis situations. Applied communications techniques.
  • Risks in a crisis. Discrediting.
Event organisation: key factors.

  • Event planning. Dissemination and invitations.
  • Structures and phases. Execution and evaluation Budget.
  • Operations manual for an event.
Legal and financial management.

  • Basic legal and economic concepts.
  • Protection of honour and intimacy.
  • Image rights. On-line information and image.
Corporate social responsibility for communication and events.

  • Corporate social responsibility and business ethics.
  • Responsible communication strategies.
  • Contribution to social, economic, and environmental improvement.
Communications and corporate identity.

  • Corporate culture, identity, and image.
  • Corporate identity versus advertising or branding.
  • The corporate visual identity manual.
Protocol and globalisation.

  • Business and social etiquette..
  • From negotiation and communication to culture clash.
  • Protocol: pluralism and multiculturalism.
Interest groups and legal framework.

  • Lobbying: directly or indirectly influencing public institutions.
  • Influence and relationships between political, economic, and societal actors.
  • Overview of the world of taxes, law, and business
Management abilities for communications.

  • Leadership styles Coaching and social and emotional intelligence.
  • Communication and efficient persuasion Abilities of the spokesperson.
  • Breathing and the voice. Techniques for controlling nerves and stress.

(*) The content of the programme, schedule, or materials may be altered due to changes in academic planning.
(*) The order of the modules is for purposes of orientation in regards to the scheduling of the Master’s programme.

PRICE  5.600 €


1- GENERAL ACCESS DOCUMENTS


  1. Registration form for the Master’s course at ESERP Business School, completed and signed by the interested party
  2. A photocopy of the applicant’s passport, national identification document (D.N.I.) or ID card if from a European country. The photocopy must be verified at ESERP by submitting the original
  3. 1 passport sized colour photograph (if sent by e-mail, this must be a high-resolution photograph)
  4. Updated curriculum vitae in Spanish or English
  5. Cover letter in Spanish or English
  6. Registration fees: A supporting document must be sent that accredits the first payment, which must include the registration fee
  7. Accreditation of the applicant’s level of language in which the Master’s is taught, by certificate or interview
  8. Submission of original documents upon arrival at the school

The first payment may be made via our website.



2- ESERP BUSINESS SCHOOL PROGRAMME: ACCESS REQUIREMENTS AND QUALIFICATION


One of the following requirements must be fulfilled for access to the ESERP Master’s & MBA programme:

  1. By employment history (Spanish citizens)
  2. Through a letter with a letterhead and stamped and signed by the employer company, accrediting the period worked and the position held. More than one letter may be submitted from various companies, provided that the total amounts to 4 years

  1. Access through a university qualification of 180 ECTS or equivalent.

3- ACCESS REQUIREMENTS FOR QUALIFICATIONS FROM PARTNER UNIVERSITIES


ESERP Bussines School offers the opportunity to obtain a dual qualification with various universities and institutions with which it has educational collaboration agreements.

  1. Submission of original for it to be verified.
  2. In the absence of the original, the applicant can submit the original of his/her European Diploma Supplement (EDS) or its equivalent, Diploma Supplement (DS) or Europass Certificate Supplement (ECS).

  1. Submission of original qualification for it to be verified and submission of personal academic certificate (transcript).
  2. In the absence of the original, the applicant can submit the original of his/her European Diploma Supplement (EDS) or its equivalent, Diploma Supplement (DS) or Europass Certificate Supplement (ECS).

*(EEES)http://www.ehea.info/pid34250/members.html

 

Qualification requirements from a foreign university institution

If the qualifications for access to the Master’s course are gained at an EHEA institution, both the qualification and the academic certificate (transcript) must be recognised and be issued by the competent authorities, in accordance with the legal system of the country of origin.

-The following requirements must also be fulfilled:

  • Legalisation. Only for qualifications from university institutions in territories that are not members of the EU and belonging to the EHEA
  • A legalised translation of any documents that have not been issued in Spanish, Catalan, English, French, Italian or Portuguese.

Legalisation process for academic documents issued abroad (not member countries of the EU).

The information concerning the legalisation process must be issued by the university that gave the course, the competent authority or the consular services of the country of origin of the documents.

The necessary steps for the legalisation and, therefore, for these documents to be valid in Spain, vary according to the country of origin of the course or qualification, depending on whether there is an applicable international agreement.

  • Countries that have signed up to The Hague Convention of 10/05/1961:

Apostille: The competent authorities of the country must provide recognition of the signatures of the responsible academic parties and must issue the relevant apostille.

The apostille must appear on the original document.

Hague Convention countries

  1. Submission of recognised qualification and personal academic certificate, both legalised, that accredit access to post-graduate courses.
  2. In their absence, a document issued by the university that accredits this.

 

Qualification requirements from a foreign university institution:

If the qualifications for access to the Master’s course are gained at a foreign higher education institution, both the qualification and the academic certificate (transcript) must be recognised and be issued by the competent authorities, in accordance with the legal system of the country of origin.

The following requirements must also be fulfilled:

  • Legalisation. Only for qualifications from university institutions in territories that are not members of the EU and not belonging to the EHEA
  • A translation of any documents that have not been issued in Spanish, Catalan, English, French, Italian or Portuguese

Legalisation process for academic documents issued abroad:

The information concerning the legalisation process must be issued by the university that gave the course, the competent authority or the consular services of the country of origin of the documents.

The necessary steps for the legalisation and, therefore, for these documents to be valid in Spain, vary according to the country of origin of the course or qualification, depending on whether there is an applicable international agreement.

The various legalisation procedures are as follows:

A) Countries that have signed up to The Hague Convention of 10/05/1961:

Apostille: The competent authorities of the country must provide recognition of the signatures of the responsible academic parties and must issue the relevant apostille.

The apostille must appear on the original document.

Hague Convention countries

B) Countries that have signed the Andrés Bello Convention Bolivia, Chile, Colombia, Cuba, Ecuador, Spain, Panama, Paraguay, Peru and Venezuela) and other countries.

These must be officially legalised and therefore the documentation must be submitted to:

  • The Ministry of Education of the country of origin for recognition of the signatures that appear in the original document.
  • The Ministry of Foreign Affairs of the country of origin, for the legalisation of the signature recognition performed by the Ministry of Education.
  • The Spanish Consulate of the country of origin, for the recognition of the above legalisation.

A minimum of 4 years’ work experience must be accredited.

This can be accredited:

  1. By employment history (Spanish citizens)
  2. Through a letter with a letterhead and stamped and signed by the employer company, accrediting the period worked and the position held. More than one letter may be submitted from various companies, provided that the total amounts to 4 years.

-The University of Vic, Central University of Catalonia will award a Specialisation Certificate qualification once the Master’s programme has been completed.

Additional Information


Any documents that have not been issued in Spanish, Catalan, English, French, Italian or Portuguese must be submitted accompanied by their relevant official translation into Spanish or English, including the stamp of the translator.

In the case of documents that must be legalised, the official translation must be performed once the document’s legalisation has been completed, and therefore the official translation must include the legalisation procedure for signatures. In any case, the submission of the official translation does not exempt the applicant from the requirement to submit the original document.

The translation into Spanish may be performed:

  • By a certified translator, who is duly authorised and registered in Spain.
  • By the Language Interpretation Office of the Spanish Ministry for Foreign Affairs and Cooperation.
  • By UNESCO; the office of the Iberoamerican Cooperation Institute or any other organisation recognised by Spain.
  • By any Spanish diplomatic or consular mission abroad.
  • By the diplomatic mission in Spain of the country of which the applicant is a citizen, or that is the country of origin of the document, as applicable.

The submission of the documentation by e-mail, accompanied by the ADMISSION application shall be a requirement for its processing, but under no circumstances does this exempt the applicant from the requirement to make a hard copy submission.

It is therefore a compulsory requirement to present all the original documents at ESERP before the end of the month following the beginning of the academic year of the course, where a relevant copy of them shall be made and where they shall be verified.

Failure to submit the documentation within the aforementioned time period shall represent a waiver of the right to the qualification issued by the partner university.

 PAYMENTS 


Price Online MBA

Payment in 15 months, financed by ESERP. Final price: €5,600
Place reservation fee €1,000
15 monthly instalments each of €306.67 €4,600

 

MBA PRICE FOR BLENDED LEARNING OPTION

Payment in 15 months, financed by ESERP. Final price: €8,100
Place reservation fee €2,150
15 monthly instalments each of €396.67 €5,950
Master’s Degree included in the incentive programmes of the Tripartite Foundation

* Fees for diplomas and certificates are not included.
* Special conditions for students not belonging to EU.
* Discount for cash payment. Consult for price.

OUR PROFESSORS


ESERP’s faculty is made up of professionals with extensive professional and academic experience who are able to transfer their expertise and knowledge to the classroom.

Some of the professors who teach as part of this MBA are listed below:

Mercedes Larrú Head of the Nutrition, Dietary and Anti-Aging Medicine Unit at the Zur...
Cristina Puig Alorda   University Degree in Advertising and Public Relations (UOC) and...
Aitor Maqueda Solórzano Doctor in the Economics, Business and Finance PhD program – Cum...
Sergio García Codina Bachelor’s Degree in Business Administration and Economics (UAM)...
Bartolomé Fornés García University Degree in Business Science (UIB), Postgraduate in Business ...
Luis Miguel Herrero Head of the ICEX Delegation in the Baleares since 2000. He has held se...
Sílvia Iglesias She is the Head of E-commerce at Grupotel Hotels & Resorts. More t...
José Luis Bustelo José Luis Bustelo has a University Degree in Business Sciences (UB) a...

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