MBA in Communication and Public Relations in Madrid

RESERVE YOUR SPOT
WHERE Madrid
LANGUAGE Spanish
LENGHT 9 months, 60 ECTS
START October
SCHEDULE

Full-Time
Monday and Wednesday from 7:00 pm to 10:00 pm
Tuesday and Thursday from 6:00 pm to 10:00 pm
+ Friday from 5:00 pm to 9:00 pm

PRICE €14,100

Why study this MBA in Public Relations?


 

With ESERP’s MBA in Public Relations in Madrid, you can continue your training in order to keep doing what you love.

In addition to learning about the general management of companies, you can specialise in the communications area. You will learn to interact with the media, to manage the public relations of a company and to know how to respond to possible crises that may arise and may put the company’s reputation at risk. You will also be taught everything about Communication 3.0 and social networks, as well as nonverbal communication and event organisation.

The range of career opportunities is extremely varied. You can work in communication, advertising or public relations agencies, as well as in the departments that are responsible for this area in companies. You will be trained to carry out branding tasks, be an event organiser, work as a community manager and advise your company or others on different communication-related activities and strategies.

Degrees to be Obtained


 

MBA – Master in Business Administration, concentration in Communication and Public Relations

Degree issued by ESERP

Official Master’s Degree in Strategic Business Planning, Analysis and Decision Making

Official Master’s Degree issued by the URJC

Master in Communication and Public Relations Management

Issued by the European Communication School of France – Belgium

International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

International Certificate*

Issued by the European Communication School (France – Belgium)

 

*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.

Methodology


Professors


Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Admissions Process


Documentation

Admissions Tests

Resolution

Registration / Enrolment

Payment Methods


Price: €14,100 

 

Students from the EU (European Union) in possession of a NIE

First payment

€1,500

The rest will be paid in 12 consecutive monthly instalments from October to September of €1,050

€12,600

5% discount for early payment

€13,395

Alumnos no procedentes de la UE (Unión Europea)

First payment

€2,500

The rest will be paid in 12 consecutive monthly instalments from October to September of €966.66

€11,600

5% discount for early payment

€13,395

* Fees for issuing diplomas and certificates are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.

STRATEGIC PLANNING AREA


  • Introduction to the economy applied to the company and its environment.
  • Strategic management.
  • Organisational structures and growth models for businesses in the 21st century.
  • The organisation of the company and its organisational design in functional areas.
  • The structure of the organisation: forms of organisation and fundamental parts of every organisation.
  • Internal development: internal development matrix and material investments.
  • External development: acquisitions, strategic alliances, licenses, franchises, joint ventures and mergers.
  • Business restructuring: Downsizing and Outsourcing.

  • Company’s economic policy.
  • Methods of financial analysis and management.
  • Cost and management accounting.
  • Costs: a managerial responsibility.
  • Strategic cost management.
  • The accounting model: estimating the financial result and equity.
  • Calculating the product cost.
  • The control function: management control and its key control factors.
  • Levels of control and budgetary control.

  • Marketing Management: objectives and principles of marketing.
  • Strategic decisions in marketing within the strategic plan of the company.
  • Marketing mix and its application to the marketing plan in the framework of general management.
  • Industrial, service and relationship marketing.
  • Market research: quantitative and qualitative techniques, sample analysis and statistical inference.

  • The role of human resources in the company.
  • The human resources management system: information, diagnosis, action and control.
  • Internal and external recruitment, workplace conditions, salary policy and training.
  • Management skills: coaching, mentoring, empowerment and leadership.

  • Concept and management of production operations and their evolution in the company.
  • The operational strategy in manufacturing companies: supply segmentation, supply, perceived quality and innovation.
  • Types of production: project-based, made to stock, made to order.
  • Production from the perspective of the planning process: fundamentals of project-based production planning methods, timings, scheduling and design of operations.
  • PERT Method and cause-effect diagrams.

  • The finance/economic function in the company: analysis of the financial economic profitability and evaluation of financial ratios.
  • The finance function as a central element of strategic planning in general management.
  • Strategic decisions in the financial environment of the company: structuring structure and the cost of capital.
  • Financial control and financial strategy: methodological differences and the integrated management of both.
  • Business development, creation and added economic value.
  • Innovation in the financial field: advances and future developments in the framework of new control systems and the strategic management of companies.

  • The company’s sales management, the establishment of sales networks as a central element of control in organisations.
  • The sales plan: strategy, planning, preparation and implementation. How it fits into the company’s general strategic plan.
  • Organisation of the sales area and its relationship with general management and functional departments.

  • Function, Process and Department.
  • Influence of the environment on the purchasing function.
  • Types of purchases.
  • Evolution of the purchasing and procurement function.
  • Objectives of the purchasing and procurement function.
  • Purchasing and procurement structure.

  • The Balanced Scorecard (BSC), a tool for describing, applying and managing the strategy of an organisation.
  • It has a methodology for translating the strategy into understandable, communicable terms that can be acted upon.
  • The organisation is examined from four perspectives: Financial, Client, Internal Processes, Learning & Growth.
  • The BSC describes the future vision of the entire organisation.
  • BSC implementation phases.

  • Internship period that provides professional experience related to any of the graduate profiles that are included in the degree’s “Verification Report”.
  • Writing of the internship report.

  • The Master’s Thesis will be done in the final phases of study, once the student has passed at last 70% of the credits from the first two semesters. The objective is to write a paper on the content of any of the subjects taught in this degree, so that the student can demonstrate they have acquired the necessary skills.
  • Presentation of the paper.
  • Defence of the Master’s Thesis before a committee.

COMMUNICATION AND PUBLIC RELATIONS AREA


  • Communication as part of the company’s strategy.
  • Communication in the construction of a company’s image and reputation.
  • Communication in the field of marketing.

  • Persuasion of public opinion.
  • Communication agencies.
  • Verifying and controlling the quality and impact of information and advertising.

  • New technologies in communication. Interactive media.
  • The emergence of social/professional networks and social media.
  • Application of new technologies to communication.

  • Communication strategy. Briefing and debriefing.
  • Structure and development of the plan. Phases and categories. Budget.
  • Control and analysis of results.

  • Types of business conflicts and their sources.
  • Manual in a crisis situation. Applied communication techniques.
  • Risks in a crisis. Disrepute.

  • Official Protocol. RD 2099/1983.
  • Social Protocol.
  • Business Protocol.

  • Planning an event. Dissemination and invitations.
  • Structures and phases. Execution and evaluation. Budget.
  • The operating manual of an event.

  • Basic economic and legal concepts.
  • Protection of honour and privacy.
  • Image rights. Information and image on the internet.

  • Corporate Social Responsibility and Business Ethics.
  • Responsible communication strategies.
  • Contribution to social, economic and environmental improvement.

  • Corporate culture, identity and image.
  • Corporate identity vs advertising or brand.
  • The Corporate Visual Identity Manual.

  • Lobbying: directly or indirectly influencing public institutions.
  • Influences and relations between political, economic and social agents.
  • Overview of the tax, legal and business world.

MT – MASTER’S THESIS


 

(*) Curriculum content, its programming, materials and schedules may be modified slightly due to changes in academic planning.

(*) The order of the modules is indicative based on the scheduling of the MBA.

ESERP ALUMNI


After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.

 

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