MBA in International Relations and Foreign Trade in Madrid

RESERVE YOUR SPOT
WHERE Madrid
LANGUAGE Spanish · English
LENGHT 9 months, 60 ECTS
START October
SCHEDULE

Full-Time
Monday to Thursday from 7:00 pm to 10:00 pm + Friday from 5:00 pm to 9:00 pm

PRICE €14,100

Why study an MBA in International Relations and Foreign Trade?


 

In the globalised world in which we live, it is essential for companies to expand their horizons and look for business in other markets. Therefore, they have a need for an increasing number of qualified personnel to help them achieve this task.

You will learn the key concepts for internationalising a company, including everything from international organisations to the legal framework involved.

 

Degrees and Certificates


 

MBA – Master in Business Administration, concentration in International Relations and Foreign Trade

Degree issued by ESERP

Official Master’s Degree in Strategic Planning, Analysis and Decision Making

Official Master’s Degree issued by the URJC

Private Master’s Degree in General Management and Communication Strategy

Issued by the European Communication School of France – Belgium

International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

International Certificate*

Issued by the European Communication School (France – Belgium)

 

 

*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.

 

Methodology


Professors


Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Admissions Process


Documentation

Admissions Tests

Resolution

Registration / Enrolment

Payment Methods


Price: €14,100 

 

Students from the EU (European Union) in possession of a NIE

First payment

€1,500

The rest will be paid in 12 consecutive monthly instalments

from October to September of €1,050

€12,600

5% discount for early payment

€13,395

Non-EU (European Union) students

First payment

€2,500

The rest will be paid in 12 consecutive monthly instalments

from October to September of €966.66

€11,600

5% discount for early payment

€13,395

* Fees for issuing diplomas and certificates are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.

STRATEGIC PLANNING AREA


  • Introduction to the economy applied to the company and its environment. Strategic management.
  • Organisational structures and growth models for businesses in the 21st century.
  • The organisation of the company and its organisational design in functional areas.
  • The structure of the organisation: forms of organisation and fundamental parts of every organisation.
  • Internal development: internal development matrix and material investments.
  • External development: acquisitions, strategic alliances, licenses, franchises, joint ventures and mergers.
  • Business restructuring: Downsizing and Outsourcing.

  • Company’s economic policy.
  • Methods of financial analysis and management.
  • Cost and management accounting.
  • Costs: a managerial responsibility.
  • Strategic cost management.

  • Marketing Management: objectives and principles of marketing.
  • Strategic decisions in marketing within the strategic plan of the company.
  • Marketing mix and its application to the marketing plan in the framework of general management.
  • Industrial, service and relationship marketing.
  • Market research: quantitative and qualitative techniques, sample analysis and statistical inference.

  • The role of human resources in the company.
  • The human resources management system: information, diagnosis, action and control.
  • Internal and external recruitment, workplace conditions, salary policy and training.
  • Management skills: coaching, mentoring, empowerment and leadership.

  • Concept and management of production operations and their evolution in the company.
  • The operational strategy in manufacturing companies: supply segmentation, supply, perceived quality and innovation.
  • Types of production: project-based, made to stock, made to order.
  • Production from the perspective of the planning process: fundamentals of project-based production planning methods, timings, scheduling and design of operations.
  • PERT Method and cause-effect diagrams.

  • The finance/economic function in the company: analysis of the financial economic profitability and evaluation of financial ratios.
  • The finance function as a central element of strategic planning in general management.
  • Strategic decisions in the financial environment of the company: structuring structure and the cost of capital.
  • Financial control and financial strategy: methodological differences and the integrated management of both.
  • Business development, creation and added economic value.
  • Innovation in the financial field: advances and future developments in the framework of new control systems and the strategic management of companies.

  • The company’s sales management, the establishment of sales networks as a central element of control in organisations.
  • The sales plan: strategy, planning, preparation and implementation. How it fits into the company’s general strategic plan.
  • Organisation of the sales area and its relationship with general management and functional departments.

  • Function, Process and Department.
  • Influence of the environment on the purchasing function.
  • Types of purchases.
  • Evolution of the purchasing and procurement function.
  • Objectives of the purchasing and procurement function.
  • Purchasing and procurement structure.

  • The Balanced Scorecard (BSC), a tool for describing, applying and managing the strategy of an organisation.
  • It has a methodology for translating the strategy into understandable, communicable terms that can be acted upon.
  • The organisation is examined from four perspectives: Financial, Client, Internal Processes, Learning & Growth.
  • The BSC describes the future vision of the entire organisation.
  • BSC implementation phases.

  • Internship period that provides professional experience related to any of the graduate profiles that are included in the degree’s “Verification Report”.
  • Writing of the internship report.

  • The Master’s Thesis will be done in the final phases of study, once the student has passed at last 70% of the credits from the first two semesters. The objective is to write a paper on the content of any of the subjects taught in this degree, so that the student can demonstrate they have acquired the necessary skills.
  • Presentation of the paper.
  • Defence of the Master’s Thesis before a committee.

INTERNATIONAL RELATIONS AREA


  • Role of international organisations in today’s business reality.
  • Multilateral institutions in global economic policy.
  • Economic and political analysis of international trade zones.

  • Neuromarketing.
  • New consumer profiel and stakeholders.
  • Customer Relationship Management (social CRM).
  • Big Data and KPIs.

  • Corporate and product brand. Brand image. Meanings and differentiation.
  • Personal brand. Personal Branding.
  • Types of business conflicts and their sources. Crisis manual.
  • Reputation management. Management of corporate crises in digital environments.

  • Team management.
  • Empowerment and motivation. Social climate. Talent management.
  • Leadership styles. Change management. Coaching, emotional and social intelligence.
  • Evaluating and rewarding team performance.
  • Working in multi-cultural teams.

  • Market segmentation: diagram, techniques, life-style typology.
  • Descriptive, factorial, component and cluster analysis, conjoint analysis, MISS model.

  • Internationalisation. Assessment of international environments. Digital marketing in the global economy.
  • Market segmentation.

  • Strategic alliances. Description and classification. Search for subsidies.
  • Motivations behind business cooperation. Advantages and disadvantages.
  • Risks in international buying and selling operations.

  • Origin of goods. Triangular operations.
  • Customs transit.
  • Collection and payment transactions in international trade.

  • International transport. Service providers.
  • Equipment: ships, containers, pallets.
  • TARIC and INCOTERMS.

  • Communication and cultural context.
  • Presentations. Interpersonal communication.
  • From diplomatic protocol to business protocol.

  • Types of business conflicts and their sources. Crisis manual.
  • Analysis, action and monitoring, crisis evaluation.
  • Facing online crisis situations.

MT – MBA THESIS


 

(*) Curriculum content, its programming, materials and schedules may be modified slightly due to changes in academic planning.

(*) The order of the modules is indicative based on the scheduling of the MBA.

ESERP ALUMNI


After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.

 

 

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