MBA in Digital Marketing and Social Media in Barcelona

€13,200 See payment and financing options

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Why study this MBA in Digital Marketing and Social Media?



Globalisation and new information technologies are transforming organisations that require innovative professionals to lead them. If you like marketing and are passionate about new technologies, and want to integrate new forms of marketing, sales and communication techniques in a digital environment, then the MBA in Digital Marketing and Social Media in Barcelona is your best bet.

You will learn to design, create, develop and manage marketing, sales and communication strategies in a digital environment, in addition to exploring and applying the potential of new technologies and social media.

Degrees to be Obtained



Logo ESERP Business School

MBA – Master’s Degree in Digital Marketing and Social Media Management and Communication Strategy

Degree issued by ESERP


MBA – Master in Business Administration, concentration in Marketing Digital & Social Media

Master’s Degree issued by the UVIC-UCC


International Accreditation

International certification of completion of ESERP studies, issued by the European Communication School (France – Belgium)


International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)


International Certificate*

Issued by the European Communication School (France – Belgium)


*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.



Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Admissions Process


Admissions Tests


Registration / Enrolment

Payment Methods

Price: €13,200 

First payment


The rest will be paid in 12 consecutive monthly instalments from October to September of €950

5% discount for early payment


* Fees for the issuing diplomas are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.


60 ECTS (European Credit Transfer System)


  • Financia statements. Profitability, a measure of business success.
  • Budget preparation, control and review.

  • Financial risk: solvency and liquidity.
  • Commercial risk: credit management.

  • Companies and corporations: legal framework.
  • Tax planning.

  • Nature and evolution of organisational thinking.
  • Organisational structure.

  • Business culture.
  • Selection and remuneration systems.

  • Leadership and management styles.
  • Mentoring & Empowerment.

  • Collective bargaining process and techniques. Unions.
  • Communication and conflict resolution.

  • Marketing strategy and styles.
  • Consumer analysis. Market positioning.
  • Structure and function of the sales network: planning and achieving objectives.

  • The brand. Meaning, concept and evolution.
  • Strategic and operational marketing plan. CRM.
  • Digital marketing concepts. Website optimisation.

  • Competitive mechanisms of international markets.
  • Analysis of international markets. Geopolitical risk.
  • Internationalisation process of a company.

  • Optimal order management.
  • Supply chain optimisation.

  • Quality and excellence – customer loyalty.
  • Quality analysis, measurement and control. Improvement plan.

  • The new consumer profile and stakeholders.
  • Fundamentals of strategic marketing.
  • Evolution of marketing and marketing mix.
  • Introduction to digital marketing and digital strategy.

  • Facebook – Instagram – Google + – Pinterest, etc…
  • Linkedin.
  • Twitter.
  • CM tools.
  • Blogging.
  • The Community Manager figure.
  • Management of corporate crises on social networks.

  • Social media strategist: net strategy.
  • Social CRM.
  • Inbound marketing.
  • Growth hacking

  • Management of the corporate and personal brand.
  • Reputation: audience vs influence.

  • E-Commerce models and strategies.
  • E-mail marketing and affiliate marketing/ROI assessment.
  • Mobile marketing.

  • Digital law.
  • Data protection – intellectual property.

  • Content marketing.
  • Storytelling.
  • Crowdsourcing.
  • Gamification.

  • Technology experience & showroom.
  • VR, AR and 3D printing.
  • IOT.

  • Organisation of digital marketing.
  • Management skills and skills management.
  • Communication skills.

  • New digital professionals.
  • Digital recruiters and Headhunters.

Master´s Final Project

(*) Curriculum content, its programming, materials and schedules may be modified slightly due to changes in academic planning.

(*) The order of the modules is indicative based on the scheduling of the MBA.


After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.





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MBA in Digital Marketing and Social Media in Barcelona

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