Online Master in Luxury Tourism Business Management

WHERE Online
LENGHT 9 months
START April 16th

Blending learning option in Barcelona, Madrid and Mallorca (see payment methods).

PRICE €3,550

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Why study this Online Master in Luxury Tourism Business Management?

The tourism sector has been one of the driving forces behind the Spanish economy for many years. The number of visitors and revenue coming from this sector is increasing almost every year, placing Spain as a global leader.  Studying an Online Master in Luxury Tourism Business Management is thus a great option for your future.

This Master’s Degree will allow you to better understand the current situation of national and international tourism, learn everything that surrounds luxury tourism, and discover what marketing applied to tourism really consists of, how tour operators work, and the different business management models related to the sector, among many other things. And all of this in a way that works around your schedule. You’ll be the one who decides how and when you study.

The Online Master in Luxury Tourism Business Management also offers you the possibility of obtaining a university degree issued by the University of Vic.

Now you know, if you want to get an important position in hotel management or at a company in the tourism sector, there’s nothing better than this Master’s Degree. Find out more and let tourism be your future.



Degrees to be Obtained


Master in Luxury Tourism Business Management

Degree issued by ESERP

Master in Tourism Business Management. Specialisation in Luxury.*

University Degree issued by the UVIC-UCC

Private Master’s Degree in Tourism Business Management and Communication Strategy.

Issued by the European Communication School of France – Belgium

International Certificate**

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

International Certificate**

Issued by the European Communication School (France – Belgium)



*If you gain access to the programme through your professional experience, once you have successfully completed these studies, you will obtain a university specialisation certificate instead of the master’s degree.

**Students who study and successfully complete the ESERP study plan, attend the international conferences that are held according the annual academic calendar and receive a passing grade on the related projects, will receive the corresponding academic accreditations issued by the associated Universities and Schools.


Case study and simulation method

Combines theory with the analysis and discussion of business case studies.

 ITT-TM Methodology

 Intelligence Training Technology, based on three pillars: KNOW,  KNOW-HOW AND CAN DO.

Business Balanced Scorecard

Activity-based cost management, activity process management, margin optimisation, financial management and marketing management.

Smart Educational Technology Method

To be able to effectively manage any business situation in the business field.


Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Admissions Process


Admissions Tests


Registration / Enrolment

Payment Methods

Price: €3,550 


Price of Online Master

Paid in 10 months, financed by ESERP. Final price:

Fee for reserving your spot:€650

10 consecutive monthly instalments of €290


Discount for early payment


Price of Blended Learning Master

Paid in 10 months, financed by ESERP. Final price:


Fee for reserving your spot:


10 consecutive monthly instalments of €390


Discount for early payment


You can attend up to 60% of in-person classes as a listener, between October and June, with the study of the educational content and all evaluations taking place completely online. This option carries an extra cost for the degree, which you can check in the Admissions and Payment area. 

* Master’s Degree included in the incentive programmes of the Tripartite Foundation.
* Fees for issuing diplomas and certificates are not included

60 ECTS (European Credit Transfer System)


Analysis of the national and international tourism sector. New models.

  • Analysis of trends in the national and international tourism sector. Business models.
Luxury Tourism: destination and emerging products.

  • Tourist resorts. Boutique hotels. Cruise ships.
  • MICE, golf, health and beauty tourism.
Tour Operators.

  • What is a tour package?
  • Distribution models.
  • Tour operators: wholesale companies, multinational capital.
  • Classification of Tour Operators (national, foreign …).
  • Tour Operator structure.
  • The big numbers of Tour Operators.
  • The future of Tour Operators.
Restaurant Management.

  • Restaurant operations, its departmental organisation, staff involved and main functions.
  • Food and drinks for banquet services.
  • Food and drink management. Bar, wine and drinks service.


Financial management and economic control of the sector.

  • Analysis of the profit and loss account and the lines of business.
  • How to design financial forecasts in the balance sheet and profit and loss account.
Costs and budgets. Income and yields.

  • Yield and Revenue Management strategies. Forecasting demand.
  • The shortage of labour resources and the cost we’re willing to pay.
  • How fixed and variable costs affect the income statement in the long term.


Customer marketing for luxury companies. Acquisition and loyalty.

  • The marketing strategy within the overall strategy of the company.
  • Competitor analysis. Market positioning.
  • Types of Marketing. The marketing mix.
  • Segmentation: homogeneous characteristics of each customer group.
  • Analysis of customer consumption habits in the luxury sector.
  • Relationship marketing. Loyalty policies.
  • The use of CRM and analysis of databases.
Branding and positioning in the high-end segment. Luxury Brand.

  • Brand strategy in the luxury sector.
  • Brand value in the luxury sector. The market value of the big luxury brands.
  • Brand architecture-portfolio in the luxury sector.
Communication, public relations and events in the tourism sector.

  • Communication and PR strategies in brand positioning in the luxury sector.
  • The 5 R’s of the 21st century: What does an event need to be considered a success?
  • Analysis of the criteria that make events such as Fairs, Conventions and Congresses profitable.


Management skills. Leadership and motivation. Team management.

  • Leadership and management styles.
  • Mentoring & Empowerment.
  • Leadership and knowledge management.
Quality management and innovation in the tourism sector.

  • Measuring innovation: objectives and indicators of innovation.
  • Strategic management of technological innovation. The project and its team.
  • Phases for the implementation of an innovation management system.
Guest experience management.

  • Customer satisfaction. Quality and control.
  • Measurement: external surveys, online reputation, Mystery Guest.
  • Standardisation. The importance of a homogeneous product. Service and image.
  • VIP clients.
  • What do we mean by “Guest Experience”?
  • Sensory architecture – the 5 senses and memory.
  • The Culture of Service – The essence of a brand.
 MT – Master’s Thesis

(*) Curriculum content, its programming and materials may be modified slightly due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Master’s Degree

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