Online Master in Marketing and Commercial Management

RESERVE YOUR SPOT
WHERE Online
LANGUAGE Spanish
LENGHT 9 months
START April 16th
SCHEDULE

Blending learning option in Barcelona, Madrid and Mallorca (see payment methods).

PRICE €3,550

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Why study this Online Master in Marketing and Commercial Management?


 

Studying the Online Master in Marketing and Commercial Management will offer you the opportunity to land a job in the coming years at important companies in the sector, working as a marketing manager or product manager, among other positions. This will open many doors for you, as this field is an essential factor in the success of all companies, regardless of the sector. And if you have initiative and an entrepreneurial spirit, you can even create your own business.

What’s more, as if that weren’t enough, you will receive a University Degree issued by the University of Vic, which gives this course even more prestige.

By studying the different areas of marketing (Neuromarketing, ICT Marketing, Digital Marketing…), the analysis of commercial management and the operation of the sales force, among other areas, you will be prepared to enter the job market with guarantees of success.

For nine months, you can study what you’re passionate about in a comfortable way, without any fixed schedules and from the comfort of your own home. Now you know! If marketing and commerce are your passions, ask us for more information about the Online Master in Marketing and Commercial Management, no strings attached. You’ll be taking a huge step forward!



Degrees to be Obtained


 

Master in Marketing and Commercial Management

Degree issued by ESERP

Master in Marketing and Commercial Management*

University Degree issued by the UVIC-UCC

Private Master’s Degree in Marketing Management and Communication Strategy

Issued by the European Communication School of France – Belgium

International Certificate**

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

International Certificate**

Issued by the European Communication School (France – Belgium)

 

 

*If you gain access to the programme through your professional experience, once you have successfully completed these studies, you will obtain a university specialisation certificate instead of the master’s degree.

**Students who study and successfully complete the ESERP study plan, attend the international conferences that are held according the annual academic calendar and receive a passing grade on the related projects, will receive the corresponding academic accreditations issued by the associated Universities and Schools.

Methodology


Case study and simulation method


Combines theory with the analysis and discussion of business case studies.

 ITT-TM Methodology


 Intelligence Training Technology, based on three pillars: KNOW,  KNOW-HOW AND CAN DO.

 Business Balanced Scorecard


Activity-based cost management, activity process management, margin optimisation, financial management and marketing management.

Smart Educational Technology Method


To be able to effectively manage any business situation in the business field.

Professors


Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Admissions Process


Documentation

Admissions Tests

Resolution

Registration / Enrolment

Payment Methods


Price: €3,550 

 

 

Price of Online Master

Paid in 10 months, financed by ESERP. Final price:

€3,550
Fee for reserving your spot:€650

10 consecutive monthly instalments of €290

€2,900

Discount for early payment

€3,150

Price of Blended Learning Master

Paid in 10 months, financed by ESERP. Final price:

€5,200

Fee for reserving your spot:

€1,300

10 consecutive monthly instalments of €390

€3,900

Discount for early payment

€4,800

You can attend up to 60% of in-person classes as a listener, between October and June, with the study of the educational content and all evaluations taking place completely online. This option carries an extra cost for the degree, which you can check in the Admissions and Payment area. 

* Master’s Degree included in the incentive programmes of the Tripartite Foundation.
* Fees for issuing diplomas and certificates are not included
.

60 ECTS (European Credit Transfer System)


MARKETING MANAGEMENT IN THE COMPANY AREA


Marketing Fundamentals. Marketing Plan.

  • Design and implementation of a marketing plan.
  • Main functions of the marketing department.
  • Differences between local marketing/strategic marketing.
  Marketing & business. Marketing in industrial and service companies.

  • Company, type and environment.
  • Marketing department: structure and team.
  • New needs, new globalised marketing.
Research & Marketing Science: Market research and Neuromarketing.

  • Identification of trends and opportunities.
  • Collecting and processing information. CRM.
  • Consumer behaviour and psychology.
Branding. Crisis management and reputational risk.

  • Corporate and product brand. Brand image. Meanings and differentiation.
  • Types of business conflicts and their sources. Crisis manual.
  • Crisis analysis, action, monitoring, and evaluation.

MARKETING PLAN AREA


  Management skills. Leadership and empowerment. Team management.

  • Leadership styles. Change management. Coaching, emotional and social intelligence.
  • Empowerment and motivation. Social climate. Talent management.
  • Team management.
 Management of the sales network. Negotiation and key account management.

  • Competencies of the sales team. Training, motivation and compensation.
  • Total outsourcing vs. specific process outsourcing. Efficacy of both methods.
  • Large Accounts or Special Client. Their management and importance.

MARKETING PLAN AREA


Digital Marketing & E-Commerce.

  • Creating a strategic e-Commerce plan.
  • The technological structure in e-Commerce.
  • How to achieve and increase customer sales in e-Commerce.
  • Online payment methods.
  • E-Commerce as an opportunity for internationalisation.
  • Social Media. SEO and SEM. Analysis and measurement of social networks. Reputation.
Supply Chain Management in Marketing.

  • Optimal order management.
  • Supply chain optimisation.
  • Internationalisation, outsourcing in services and goods.
Sales budget. Pricing policy: Benefit and contribution margin.

  • Setting sales objectives according to the expected demand, product or service.
  • Sales forecasts, global budget and income statement. Keys aspects of the budget.
  • Pricing. Price as a regulator of consumption. Price discrimination.

INTERNATIONAL MARKETING AREA


Legal treatment of marketing.

  • Brand protection: term and scope, renewals, optimisation and defence of the brand.
  • Intelectual property: legislation, categories, defence and infraction.
  • Data transfer: legislation, defence of private data, infractions.
Product and brand positioning and strategy: globalisation and decision making.

  • Market segmentation: diagram, techniques and types.
  • Descriptive, factorial, component & cluster analysis, conjoint analysis, MISS model.
  • Marketing mix according to segmentation, positioning and mapping.
Global marketing. New markets and export subsidies. 

  • Internationalisation of marketing in the global economy.
  • Assessment of international environments and country risk.
  • Free trade zones. Common markets. Customs unions.
 MT – Master’s Thesis

(*) Curriculum content, its programming and materials may be modified slightly due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Master’s Degree
.

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