Official Online Master in Strategic Business Planning, Analysis and Decision Making

WHERE Online
LENGHT 9 months
START October

This programme is also available to study in person on the Madrid campus.

PRICE On Request

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University School of Tourism, URJC Affiliated Centre

Why study the Official Online Master in Strategic Business Planning,

Analysis and Decision Making?


The Official Online Master in Strategic Business Planning, Analysis and Decision Making will allow you to learn everything you need in just months to enter the job market successfully.

Thanks to subjects such as Business Strategy and General Management, Modern Management of Global Marketing in Companies, or the Purchasing Function, you will acquire the knowledge you need to hold any position in the management area of a company.

There are dozens of job offers in ESERP’s career opportunities platform, so finding the one that suits your tastes will be very easy.

So, if you’re a person with initiative, self-confident when it comes to decision-making and you have critical thinking skills, the Official Master in Strategic Business Planning, Analysis and Decision Making may be a great option to complete your studies.

In addition, it’s recognised by the Rey Juan Carlos University, meaning at the end of the programme you will receive an official university degree issued by this institution.

Degrees to be Obtained


Official University Master in Strategic Business Planning, Analysis and Decision Making

Official University Master’s Degree issued by the URJC

Master’s Degree in General Management

Private Advanced Degree issued by the ESERP University School of Tourism

Private Master’s Degree in General Management and Communication Strategy*

Issued by the European Communication School of France – Belgium)

International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

International Certificate*

Issued by the European Communication School (France – Belgium)


*Students who study and successfully complete the ESERP study plan, attend the international conferences that are held according the annual academic calendar and receive a passing grade on the related projects, will receive the corresponding academic accreditations issued by the associated Universities and Schools.


Taking into account the unique needs of e-learning, this online programme provides students with an opportunity to develop their higher education through online/virtual training that allows the student to manage their studies, adapting to the personal and professional needs of each student in a virtual and personalised environment with the highest level of teaching quality, also adapted to the individual characteristics of this type of education, whose ultimate goal is to train students by providing them with the necessary skills to compete in any professional field.

The following components that are part of this virtual setting are integrated into the training:

  • Content with advanced technological and multimedia support.
  • An education management platform. Portal, Virtual Campus.
  • A body of experts in the field such as tutors, professors and support coordinators for guided study.

The training can be summarised in the following aspects:



The courses allow relationships to be established between students, professors and tutors, which allows for the exchange of experiences and knowledge.

Ease of use for students

Learning takes place in a virtual environment that is easy to use and intuitive for students. They can enjoy flexible study hours, following their own learning pace.

Course content and materials

The Master’s Degree is composed of different subjects, which include courses with materials and documents that are offered in different formats.

Virtual communication system

Communication via videoconferences and documents in the Virtual Campus.


Admissions Process


Admissions Tests


Registration / Enrolment


TG_online Business Strategy and General Management (6 CRD)

  • Introduction to the economy applied to the company and its environment.
  • Strategic management.
  • Organisational structures and growth models in the 21st-century company: classic and flexible.
  • The company’s organisation and its organisational design in functional areas.
  • The organisational structure: organisational forms and fundamental parts of any organisation.
  • Internal development: internal development matrix and material investments.
  • External development: acquisitions, strategic alliances, licenses, franchises, joint ventures and mergers.
  • Business restructuring: downsizing and outsourcing.
Economic Analysis for Decision Making (6 CRD)

  • The company’s economic policy.
  • Analysis methods and financial control.
  • Cost and management accounting.
  • Costs: a managerial responsibility.
  • Strategic cost management.
  • The accounting model: estimation of income and equity.
  • Product cost calculation.
  • The control function: management control and its key control factors.
  • Levels of control and budgetary control.
Modern Management of Global Marketing in Companies (6 CRD)

  • Marketing management: marketing objectives and principles.
  • Strategic marketing decisions within the company’s strategic plan.
  • The marketing mix and its application to the marketing plan within the framework of general management.
  • Industrial, services and relationship marketing.
  • Market research: quantitative and qualitative techniques, sample analysis and statistical inference.
Managerial Skills in the Company: The Management of People in New Organisations (6 CRD)

  • The role of Human Resources in the company.
  • The human resources management system: information, diagnosis, action and control.
  • Internal and external recruitment, working conditions, salary policy and training.
  • Executive skills: coaching, mentoring, empowerment, leadership.
Resource Optimisation, Management and Control of Production and the Purchasing Function (6 CRD)

  • Concept and management of production operations and their evolution in the company.
  • The operational strategy in manufacturing companies: product segmentation, supply, perceived quality and innovation.
  • Production types: by projects, make to stock, by order.
  • Production from the planning process: the basis of production planning methods by projects, times, programming and design of operations.
  • PERT method and cause-effect diagram.


Master’s Thesis (6 CRD)

  • The Master’s Degree Thesis will be done during the final phase of the study plan, once the student has passed at least 70% of the credits from the first two semesters. The objective is to write a paper on any of the content from the courses taken during the degree, with the student being able to demonstrate the skills they have acquired.
  • Presentation of the written thesis.
  • Defence of the Master’s Degree Thesis before a committee.
Financial Management: Strategic Management and Creation of Added Value (6 CRD)

  • The economic/financial function in the company: analysis of economic and financial profitability and evaluation of the financial ratios.
  • The financial function as a central element of strategic planning in general management.
  • Strategic decisions in the company’s financial environment: financing structure and the cost of capital.
  • Financial control and financial strategy: methodological differences and the integrated management of both.
  • Business development, value creation and economic added value.
  • Innovation in the financial field: advances and future developments within the framework of the new control systems and strategic management in companies.
Commercial Management: Optimisation and Control of Sales in New Markets (6 CRD)

  • The company’s commercial management, the establishment of commercial networks as a central element of control in organisations.
  • The business plan: strategy, planning, preparation and execution. How it fits into the company’s overall strategic plan.
  • Organisation of the sales area and its relationship with general management and functional departments.
Balanced Scorecard (3 CRD)

  • Balanced Scorecard (BSC), a tool to describe, apply and direct an organisation’s strategy.
  • It offers a methodology to translate the strategy into understandable and communicable terms that can be acted on.
  • The organisation is examined from four perspectives: Financial, Client, Internal Processes, Learning & Growth.
  • The BSC describes the vision of the future of the entire organisation.
  • Implementation phases of the BSC.
The Purchasing Function (3 CRD)

  • Function, Process and Department.
  • The environment’s influence on the purchasing function.
  • Types of purchases.
  • Evolution of the purchasing and procurement function.
  • Objectives of the purchasing and procurement function.
  • Structure in purchasing and procurement.
External Internships (6 CRD)

  • Completion of the internship period, in which the student can obtain professional experience related to any of the graduate profiles that are included in the degree’s Verification Report.
  • Preparation of the internship report.


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