Online Master in General Management and Strategic Planning

WHERE Online
LENGHT 9 months
START April 16th

Blended learning option in Barcelona, Madrid and Mallorca (see payment methods).

PRICE €3,550

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Why study this Online Master in General Management and Strategic Planning?


If you’re a born strategist and aspire to be part of the management department at a company, the Online Master in General Management and Strategic Planning may be a good option for you.

In this Master’s Degree, you will learn everything there is to know about management and financial strategies, the types of management (logistics, innovation, quality, operations…) and the legal framework surrounding operations, in addition to acquiring leadership and team management skills. It will also teach you the importance of providing companies with a good image and managing the brand value, thanks to areas of study such as Digital Marketing or Branding.

If you are full of motivation and are a leader, and you’re interested in business policy or any business management activity, ask for more information about the Online Master in General Management and Strategic Planning. In just nine months, and from the comfort of your own home, you will be prepared to make the leap into the workforce with all the right knowledge.

In addition, you’ll receive a University Degree from the University of Vic. Training and recognition at your fingertips thanks to ESERP.


Degrees to be Obtained


Master in General Management and Strategic Planning

Degree issued by ESERP

Master in General Management and Strategic Planning*

University Degree issued by the UVIC-UCC

Private Master’s Degree in General Management and Communication Strategy

Issued by the European Communication School of France – Belgium

International Certificate**

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

International Certificate**

Issued by the European Communication School (France – Belgium)


*If you gain access to the programme through your professional experience, once you have successfully completed these studies, you will obtain a university specialisation certificate instead of the master’s degree.
**Students who study and successfully complete the ESERP study plan, attend the international conferences that are held according the annual academic calendar and receive a passing grade on the related projects, will receive the corresponding academic accreditations issued by the associated Universities and Schools.


Case Study and Simulation Method

Combines theory with the analysis and discussion of business case studies.

 ITT-TM Methodology

 Intelligence Training Technology, based on three pillars: KNOW,  KNOW-HOW AND CAN DO.

Business Balanced Scorecard

Activity-based cost management, activity process management, margin optimisation, financial management and marketing management.

Smart Educational Technology Method

To be able to effectively manage any business situation in the business field.


Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Admissions Process


Admissions Tests


Registration / Enrolment

Payment Methods

Precio: 3.550 €


Price of Online Master

Paid in 10 months, financed by ESERP. Final price:

Fee for reserving your spot:€650

10 consecutive monthly instalments of €290


Discount for early payment


Price of Blended Learning Master

Paid in 10 months, financed by ESERP. Final price:


Fee for reserving your spot:


10 consecutive monthly instalments of €390


Discount for early payment


You can attend up to 60% of in-person classes as a listener, between October and June, with the study of the educational content and all evaluations taking place completely online. This option carries an extra cost for the degree, which you can check in the Admissions and Payment area. 

* Master’s Degree included in the incentive programmes of the Tripartite Foundation.
* Fees for issuing diplomas and certificates are not included.

60 ECTS (European Credit Transfer System)



Financial management: management, strategy and value creation.

  • Financial statements. Profitability, measure of business success.
  • Budget preparation, control and review.
  • Cost system. Contribution margin.
Risk management.

  • Financial Risk: Solvency and liquidity.
  • Commercial Risk: Credit management.
  • Business Risk: Risk mapping.
Legal and tax framework of business activities.

  • Companies and corporation: legal framework.
  • Tax planning.
  • Legal and commercial responsibility of management.
Company policy and general management. Organisation and strategy.

  • Nature and evolution of organisational thinking.
  • Organisational structure.
  • Business development. Virtual organisation and growth models.


The human resources role in the company.

  • Business culture and talent management.
  • Selection and remuneration system.
  • Human resource management.
Management skills. Leadership and motivation. Team management.

  • Leadership and management styles.
  • Mentoring & Empowerment.
  • Leadership and knowledge management.
Cooperation and conflict resolution. Business ethics and CSR.

  • Collective bargaining process and techniques. Unions.
  • Communication and conflict resolution.
  • Analysis of situations of uncertainty.
  • Code of business ethics and corporate social responsibility. Corporate social action.


Marketing and commercial management in the company.

  • Marketing strategy and styles.
  • Consumer analysis. Marketing positioning.
  • Structure and function of the sales network: planning and achieving objectives.
  • The business plan. Strategy and implementation.
Marketing strategies. Digital Marketing.

  • The brand. Meaning, concept and evolution.
  • Strategic and operational marketing plan. CRM.
  • Digital marketing concepts. Website optimisation.
  • Social Media. Corporate image.
Globalisation and internationalisation of markets

  • Competitive mechanisms of international markets.
  • Analysis of international markets. Geopolitical risks.
  • Internationalisation process of a company.
  • Internationalisation of marketing in the global economy.


Operations management and purchasing function. Supply Chain.

  • Optimal order management.
  • Supply chain optimisation.
  • Internationalisation, outsourcing in services and goods.
Quality management. Innovation management.

  • Quality and excellence – customer loyalty.
  • Analysis, measurement and control fo quality. Improvement plan.
  • Strategy and management of technological innovation.
MT – Master’s Thesis

(*) Curriculum content, its programming and materials may be modified slightly due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Master’s Degree

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