Online Master in Corporate Communication, Public Relations, Protocol and Events Management

RESERVE YOUR SPOT
WHERE Online
LANGUAGE Spanish
LENGHT 9 months, 60 ECTS
START September 26
SCHEDULE

Blended learning option in Barcelona, Madrid and Mallorca (see payment methods).

PRICE €3,550

Why study this Online Master in Corporate Communication, Public Relations,

Protocol and Events Management?


 

If you decide to study the Online Master in Corporate Communication, Public Relations, Protocol and Events Management, you will discover the importance of this area in business and can be part of the communication team at an important company in the future. In these departments, you will be able to demonstrate your skills while interacting with others and communicating properly in order to help with your company’s activities.

Thanks to this Master’s Degree, you will learn the importance of new ways of communicating on the internet, the keys to properly interacting with the media and the relationship between marketing and public relations. In addition, if you like events, you will be able to manage them according to official protocols. All thanks to ESERP.

If you were born to work in the world of communication and you’re interested in public relations, both internal and external, then the Online Master in Corporate Communication, Public Relations, Protocol and Events Management will allow you to enter the job market in just nine months, and from the comfort of your own home.

Finally, another reason to study this Master’s Degree is that it is recognised by the University of Vic, which will issue you its own university degree at the end of the academic year.



Degrees to be Obtained


 

Master in Corporate Communication, Protocol and Events Management.

Degree issued by ESERP

Master in Corporate Communication, Public Relations,
Protocol and Events Management.*

University Degree issued by the UVIC-UCC

Private Master’s Degree in Communication, Public Relations and Protocol Management.

Issued by the European Communication School of France – Belgium

International Certificate**

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

International Certificate**

Issued by the European Communication School (France – Belgium)

 

**If you gain access to the programme through your professional experience, once you have successfully completed these studies, you will obtain a university specialisation certificate instead of the master’s degree.
**Students who study and successfully complete the ESERP study plan, attend the international conferences that are held according the annual academic calendar and receive a passing grade on the related projects, will receive the corresponding academic accreditations issued by the associated Universities and Schools.

 

Methodology


Case Study and Simulation Method


Combines theory with the analysis and discussion of business case studies.

 ITT-TM Methodology


 Intelligence Training Technology, based on three pillars: KNOW,  KNOW-HOW AND CAN DO.

Business Balanced Scorecard


Activity-based cost management, activity process management, margin optimisation, financial management and marketing management.

Smart Educational Technology Method


To be able to effectively manage any business situation in the business field.

Professors


Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Admissions Process


Documentation

Admissions Tests

Resolution

Registration / Enrolment

Payment Methods


Price: €3,550 

 

Price of Online Master

Paid in 10 months, financed by ESERP. Final price:

€3,550
Fee for reserving your spot:€650

10 consecutive monthly instalments of €290

€2,900

Discount for early payment

€3,150

Price of Blended Learning Master

Paid in 10 months, financed by ESERP. Final price:

€5,200
Fee for reserving your spot:€1,300

10 consecutive monthly instalments of €390

€3,900

Discount for early payment

€4,800

You can attend up to 60% of in-person classes as a listener, between October and June, with the study of the educational content and all evaluations taking place completely online. This option carries an extra cost for the degree, which you can check in the Admissions and Payment area. 

* Master’s Degree included in the incentive programmes of the Tripartite Foundation.
* Fees for issuing diplomas and certificates are not included.

COMMUNICATION AND PR AREA


Communication department challenges and strategies.

  • Communication as part of the company’s strategy.
  • Communication in the construction of a company’s image and reputation.
  • Communication in the field of marketing.
Relationships with communication media.

  • Persuasion of public opinion.
  • Communication agencies.
  • Verifying and controlling the quality and impact of information and advertising.
Digital communication.

  • New technologies in communication. Interactive media.
  • The emergence of social/professional networks and social media.
  • Application of new technologies to communication.
Comprehensive communication plan.

  • Communication strategy. Briefing and debriefing.
  • Structure and development of the plan. Phases and categories. Budget.
  • Control and analysis of results.
Crisis management and reputational risk.

  • Types of business conflicts and their sources.
  • Manual in a crisis situation. Communication techniques applied.
  • Risks in a crisis. Disrepute.

COMMUNICATION AND EVENTS AREA


Event organisation: key factors.

  • Planning an event. Dissemination and invitations.
  • Structures and phases. Execution and evaluation. Budget.
  • An event’s operating manual.
Economic and legal management.

  • Basic economic and legal concepts.
  • Protection of honour and privacy.
  • Image rights. Information and image on the internet.
CSR in communication and events.

  • Corporate Social Responsibility and Business Ethics.
  • Responsible communication strategies.
  • Contribution to social, economic and environmental improvements.

MULTICULTURALITY AND COMMUNICATION AREA


Corporate communication and identity.

  • Culture, identity and corporate image.
  • Corporate image vs. advertising or band.
  • The Corporate Visual Identity Manual.
Protocol and globalisation.

  • Official, business and social good practice standards.
  • Negotiation and communication when facing cultural clashes.
Interest groups and legal framework.

  • Lobbying: directly or indirectly influencing public institutions.
  • Influences and relationships between political, economic and social agents.
  • Overview of the tax, legal and business world.
Management skills in communication.

  • Leadership styles. Coaching and emotional and social intelligence.
  • Efficient communication and persuasion. Spokesman’s skills.
  • Breathing and tone of voice. Techniques for controlling nervousness and stress.
 MT – Master’s Thesis

(*) Curriculum content, its programming and materials may be modified slightly due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Master’s Degree
.

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