Master in Luxury Tourism Enterprises Management in Mallorca

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WHERE Mallorca

LANGUAGE 75% Spanish · 25% English

LENGHT 9 months, 60 ECTS

START October

SCHEDULE

Tuesday and Thursday from 7:00 pm to 10:00 pm
+ 8 PMO (Project Management Office) Sessions

PRICE €8,100

PAYMENT OPTIONS

Why study this Master in Luxury Tourism Enterprises Management?

If you want to have a comprehensive and multi-sector vision of a sector with unique and highly differentiated products and services that is undergoing a complete transformation both in regards to the market and the product, focused mainly on the demanding tourism sector, then this Master’s Degree is for you.

With this Master in Luxury Tourism Enterprises Management in Mallorca, you will specialise in luxury brands, you will learn how to lead teams and identify the best business strategies, as well as how to correctly manage the value of a luxury brand.

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Degrees to be Obtained

Master in Tourism Business Management. Specialisation in Luxury.

Degree issued by ESERP

Master in Tourism Business Management and Communication Strategy.

University Degree issued by the UVIC-UCC

Master in Luxury Tourism Business Management.

Issued by the European Communication School of France – Belgium.

International Certificate*

Issued by the University of Applied Sciences, Schmalkalden (Germany)

International Certificate*

Issued by the European Communication School (France – Belgium)

*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.

Methodology

Case Study

Case studies are used to study the functional areas of a business, most of which deal with real problems that can occur in any company.

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PMO

Management and support tools to transform a project into reality, with a global and dynamic vision of the environment that includes its strengths and weaknesses.

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Inspireo Workshop

Improved entrepreneurship training by unleashing the potential of individuals in a creative and participatory work environment. Implemented through specific workshops.

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Team Building

Students are divided into small working groups. Group work is a fundamental part of training future professionals to take on positions of responsibility.

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Professors

Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Change Manager en Revenue Management de Air Europa

Silvia
Iglesias

Director of E-Commerce at Grupotel Hotels & Resorts

Ilka
Karl

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Admissions Process

Documentation

Admissions Application.
Updated resume.
Photocopy of ID.
Documentation according to access route.

Admissions Tests

Motivational Letter and interview with the admissions department and/or with the programme coordinator, if necessary.

Resolution

Resolution of the admissions process / notification of admission to the programme.

Registration / Enrolment

Payment of the registration fee and submit the required documentation.

Access Requirements

Payment Methods

Price: €8,100

Students from the EU (European Union) in possession of a NIE

First payment	€1,500
The rest will be paid in 10 consecutive monthly instalments from October to July of €660	€6,600
5% discount for early payment	€7,695

Non-EU (European Union) students

First payment	€2,500
The rest will be paid in 10 consecutive monthly instalments from October to July of €560	€5,600
5% discount for early payment	€7,695

* Fees for issuing diplomas and certificates are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.

TOURISM SECTOR AREA

Module 1 - Analysis of the national and international tourism sector. New models.

Analysis of trends in the national and international tourism sector. Business models.

Module 2 - Luxury Tourism: destination and emerging products.

Tourist resorts. Boutique hotels. Cruise ships.
MICE, golf, health and beauty tourism.

Module 3 - Tour Operators.

Tour operators: wholesale companies, multinational capital.
Classification of Tour Operators (national, foreign …).
Tour Operator structure.
The large number of Tour Operators.

Module 4 - Restaurant Management.

Restaurant operations, its departmental organisation, staff involved and main functions.
Food and drinks for banquet services.
Food and drink management. Bar, wine and drinks service.

ECONOMIC AND FINANCIAL MANAGEMENT AREA

Module 5 - Financial management and economic control of the sector.

Analysis of the profit and loss account and the lines of business.
How to design financial forecasts in the balance sheet and profit and loss account.

Module 6 - Costs and budgets. Income and yields.

Yield and Revenue Management strategies. Forecasting demand.
The shortage of labour resources and the cost we’re willing to pay.
How fixed and variable costs affect the income statement in the long term.

MARKETING IN THE TOURISM SECTOR AREA

Module 7 - Customer Marketing for Luxury Companies.
Acquisition and Loyalty. Digital Marketing

Types of Marketing. The marketing mix. Relationship Marketing.
Segmentation: homogeneous characteristics of each group of customers.
Social media in the luxury brands sector.
Mobile Marketing as a new way to contact the customer.

Module 8 - Branding and positioning in the high-end segment. Luxury Brand.

Brand strategy in the luxury sector.
Brand value in the luxury sector. The market value of the big luxury brands.
Brand architecture-portfolio in the luxury sector.

Module 9 - Communication, public relations and events in the tourism sector.

Communication and PR strategies in brand positioning in the luxury sector.
The 5 R’s of the 21st century: What does an event need to be considered a success?
Analysis of the criteria that make events such as Fairs, Conventions and Congresses profitable.

MANAGEMENT SKILLS AND HR AREA. QUALITY AND INNOVATION

Module 10 - Executive Skills. Leadership and Motivation. Team Management.

Leadership and Management styles.
Corporate culture and talent management.
Selection and remuneration systems.
Human Resources Management.

Module 11 - Quality management and innovation in the tourism sector.

Measuring innovation: objectives and indicators of innovation.
Strategic management of technological innovation. The project and its team.
Phases for the implementation of an innovation management system.

Module 12 - Guest Experience Management.

Satisfaction survey, online reputation, Mystery Guest.
Service oriented culture. Brand essence.
Standardising. Importance of a homogeneous product. Service and image.
“Wow effect”- another way to surprise the client.
Multi-sensory experience. Memory and the 5 senses.

MT – MASTER’S THESIS

(*) Curriculum content, its programming and materials may be modified slightly due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Master’s Degree.

ESERP ALUMNI

After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.

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“The Master’s Degree I studied at the ESERP Business School has led to an improvement in my overall knowledge of marketing, which I can take advantage of in my everyday work, enhancing my future career opportunities.”

Amelia Reyes Mora

President of AF Comunicación Estratégica.

“The lessons and experience that the professionals have provided will serve as a reference in my work, and also when dealing with what life has in store for us every day.”

Miguel Trias

Industry Analyst at Google Spain.

“The Master’s Degree has been an extremely positive experience for me, especially in the field of business management.”

Caroline Schäfer Suren

Event Organisation Manager at Starwoods Hotels.

“At ESERP, I’ve encountered a very complete Master’s Degree focused on the global market and tailored to my needs. The Master’s Degree I’m studying is very highly valued in the professional world, and I’ve been able to change jobs thanks to it.”

Esteban Arias García

Master’s Degree in International Relations

“After getting my MBA at ESERP, not only did I grow professionally, but on a personal level as well. It opens doors for you, promotes networking, creates friendships and accompanies you on your professional journey, both during and after the course.”

Myriam Wurm

Account Manager at ABC Mallorca

“It is not easy to start from scratch after your 40s, but it was well worth the effort. This Master has given me a new opportunity”

Antonio Garrido

Analyst for the W2M Platform.

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