Why study the Master in Marketing and Luxury Business Management in Mallorca?
Get to know thoroughly this growing professional sector by delving into the current dynamics of luxury companies. The Master in Marketing and Luxury Business Management is specially designed to acquire key knowledge to create a solid marketing plan, and to implement strategies aimed at building a unique and exquisite user experience. Through key skills, and creative and innovative tools, you will successfully captivate a sophisticated audience. And will learn to address the new challenges of this industry!
And to accomplish these goals, this training also proposes you to learn about emerging trends in the luxury sector, incorporate new technologies and integrate sustainable practices in a highly demanding professional area with a specific legal framework. Learn to create strategies that drive the business success of a project included in this professional field, while also building a commitment to a sustainable future. This is a training that translates into the adventure of learning to position a distinctive brand in a captivating, complex and highly competitive sector. And to effectively convey that exclusive value!
In addition, throughout the Master, you will have the opportunity to participate in visits to leading companies in the luxury sector, where you will discover first-hand how the most emblematic brands work, learn about their internal processes and establish direct contact with leading professionals. An immersive experience that will allow you to experience luxury from the inside and apply everything you have learned in a real and exclusive environment.
Connect with branding leaders
At eserp, we go one step further: we are the first business school to collaborate with the Spanish Branding Association (AEBRAND), the largest network of brand management experts in Spain.
Thanks to this agreement, our students have access to masterclasses, exclusive activities, professional events, and high-value content taught by real leaders in the sector.
Take a closer look at all aspects of the Marketing and Luxury Business Management program in Mallorca
Download the the brochure and find all the information you need about the Master in Marketing & Luxury Business Management in Mallorca, including the student profile, program structure and content.
eserp is part of the DIGITALENT educational group, to which the leading digital business school <ISDI – DIGITALENT Group> also belongs. Both schools join forces to offer our students the combination of a Master’s Degree + Diploma in Digital Business.
Methodology of the master’s in Luxury Business Management in Mallorca
Eserp offers a wide variety of applied methodologies that allow students to acquire practical and strategic skills to develop in current and changing professional environments. Among the methodologies applied are Case Study, Project Management Office (PMO), Skills Stacking, Flipped Class, Problem based Learning, Making Presentations, Agile Methodologies, Business Model Canvas, Simulation Methodology and Role playing.
“Without a doubt, studying the Master’s Degree in Marketing and Luxury Business Management has been an enriching experience, always in the hands of great professionals in the sector, making the learning that much more valuable. What better way to learn than with expert professionals in the sector and with real case studies.”
CARLA ROJO
Master’s Degree in Marketing and Luxury Business Management Alumni
What our students say
“The Master’s Degree in Marketing and Luxury Business Management has been a perfect experience. Providing all the expected knowledge, fulfilling and improving the initial expectations. Faculty and speakers available at all times. Both the Master and eserp are 100% recommendable for professional development.”
JOSÉ MIGUEL MARTÍNEZ
Master’s Degree in Marketing and Luxury Business Management Alumni
What our students say
“From the moment I started the Master’s Degree in Marketing and Luxury Business Management, I was immersed in a world of invaluable knowledge, innovation and experiences. The curriculum was rigorous and enriching, and provided a deep insight into the luxury fashion industry, marketing strategies and business management.
One of the highlights of my time at eserp has been the numerous company trips and industry visits. These trips have been transformative.”
ALINA KALO
Master’s Degree in Marketing and Luxury Business Management Alumni
Faculty
Our professors of this Master in Marketing and Luxury Business Management are composed of entrepreneurs, executives and marketing managers with extensive professional experience, as well as academic experts. Many of the eserp professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.
Career Development Service studying for a master’s degree in Marketing and Luxury Business Management in Mallorca
¿What are your goals? We help you identify them and accompany you on the path that leads to them. We do this through personalised advice, coaching and mentoring sessions, with the aim of designing your career plan, reorienting it or even starting to build your personal brand. We want you to get to where you want to be.
We connect Eserp talent with the professional world. How do we do it? We have designed a specific digital tool that adapts to the new challenges of the labour market: the Eserp Job Portal employment platform. Through it, you will have access to specially selected job opportunities, which also include international internship experiences.
In addition, we have created a space where you can connect and create opportunities: this is what happens at Eserp Events. Company presentations and workshops that translate into a meeting point where companies and students can get to know each other, ideal for networking.
Where our Alumni are working with the master’s degree in Marketing and Luxury Business Management in Mallorca
Degrees/Certificates to be Obtained with the master’s in Luxury Business Management in Mallorca
Master in Marketing & Luxury Business Management
Degree issued by Eserp
Master in Marketing Management for Luxury Business
University Degree issued by the UVIC-UCC
Diploma in Digital Business*
Issued by ISDI
International Certificate*
Issued by the University of Applied Sciences, Schmalkalden (Germany)
International Certificate*
Issued by the European Communication School (France – Belgium)
*Students who study and successfully complete the eserp’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.
Admissions Process to study the master’s degree in Marketing and Luxury Business Management in Mallorca
Documentation
Admissions Application.
Updated resume.
Photocopy of ID.
Documentation according to access route.
Admissions Tests
Motivational Letter and interview with the admissions department and/or with the programme coordinator, if necessary.
Resolution
Resolution of the admissions process / notification of admission to the programme.
Registration / Enrolment
Payment of the registration fee and submit the required documentation.
The rest will be paid in 10 monthly instalments, financed directly by eserp, without interest from October to July of €1,070
5% discount for early payment
* Fees for the issuing diplomas are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.
Structure of the master’s program in Marketing & Luxury Business Management in Mallorca
60 ECTS (European Credit Transfer System)
Welcome Week
Welcome Week sessions are a great place to begin your #ESERP journey. They are created to grasp the significance of pursuing a master’s degree and learn about all the resources available to complete the program effectively.
Core Modules
Fundamentals of Marketing
Understand Marketing as a process that must be well planned out and approached strategically to be successful.
Learn the foundations of marketing, its function, and how to create an effective marketing plan.
The strategic planning for digital transformation.
Digital transformation of business models and digital business leadership.
Digitization. Areas of application.
Luxury Management
Branding, knowledge of luxury markets and company visits – all essential components of this ESERP master’s degree – are combined with an emphasis on marketing methods, making this program stand out above the rest. After all, luxury must be perceived and experienced.
Corporate brand and product. Brand image. Meaning and differentiation.
Types of business conflicts and their sources. Crisis manual.
Crisis: analysis, action plan, monitoring, and evaluation.
PMO – Project Management Office
The Project Management Office (PMO), from minute zero of the program, provides training, assistance and tools for the achievement of complex strategic, tactical or operational projects. This methodology, based on business standards, has been customized by professionals and experienced project mentors for the Master and MBA programs.
The Project Management Office (PMO) is the department that defines, maintains and improves the process standards related to project management. This personalized methodology and mentoring by professional experts provides:
Effective teamwork focused on specific objectives and milestones.
Strategic capacity.
Resource optimization.
Analysis, management methods and implementation.
Skills Stacking
Learning a diverse variety of skills that you can combine into a valued skill set will help you get an edge and stand out and, thrive in professional settings. Through the methodologies applied, skill stacking will keep you engaged and motivated.
The programme is built on an eminently practical methodology in which the student is the protagonist of his or her own progress. The contents of the sessions are designed and taught by active professionals in the digital world, who transmit to the participants the essential theoretical pillars always accompanied by their practical application in the workplace, trends, good practices and success stories.
Sessions to acquire strategic concepts accompanied by national and international experts from the world’s leading companies.
Workshops
Sesiones hands on para poner en práctica los conocimientos adquiridos, no solo con las herramientas y plataformas más demandadas en cada vertical, sino también nuevas metodologías de trabajo como Agile, Identidad Personal, Design Thinking o Business Model Canvas, aplicándolos a un contexto real.
Workbooks
Hands-on sessions to put into practice the knowledge acquired, not only with the tools and platforms most in demand in each vertical, but also with new work methodologies such as Agile, Personal Identity, Design Thinking or Business Model Canvas, applying them to a real context.
