Master in Luxury Tourism Management in Mallorca

€8,950 See payment and financing options

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Why study this Master in Luxury Tourism Management?



If you want to have a comprehensive and multi-sector vision of a sector with unique and highly differentiated products and services that is undergoing a complete transformation both in regards to the market and the product, focused mainly on the demanding tourism sector, then this Master’s Degree is for you.

With this Master in Luxury Tourism Management in Mallorca, you will specialise in luxury brands, you will learn how to lead teams and identify the best business strategies, as well as how to correctly manage the value of a luxury brand.



Our professors of this Master in Luxury Tourism Management are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Degrees to be Obtained


Logo ESERP Business School

Master in Luxury Tourism Management

Degree issued by ESERP

Master Degree in Tourism Business Management, specialising in luxury

University Degree issued by the UVIC-UCC

International Accreditation

International certification of completion of ESERP studies, issued by the European Communication School (France – Belgium)

International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

International Certificate*

Issued by the European Communication School (France – Belgium)


*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.

Admissions Process


Admissions Tests


Registration / Enrolment

Payment Methods

Price: €8,950


First payment

The rest will be paid in 10 monthly instalments, financed directly by ESERP, without interest from October to July of €795

5% discount for early payment


* Fees for the issuing diplomas are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.


60 ECTS (European Credit Transfer System)



  • Analysis of trends in the national and international tourism sector. Business models.

  • Tourist resorts. Boutique hotels. Cruise ships.
  • MICE, golf, health and beauty tourism.

  • Tour operators: wholesale companies, multinational capital.
  • Classification of Tour Operators (national, foreign …).
  • Tour Operator structure.
  • The large number of Tour Operators.

  • Restaurant operations, its departmental organisation, staff involved and main functions.
  • Food and drinks for banquet services.
  • Food and drink management. Bar, wine and drinks service.


  • Analysis of the profit and loss account and the lines of business.
  • How to design financial forecasts in the balance sheet and profit and loss account.

  • Yield and Revenue Management strategies. Forecasting demand.
  • The shortage of labour resources and the cost we’re willing to pay.
  • How fixed and variable costs affect the income statement in the long term.


  • Types of Marketing. The marketing mix. Relationship Marketing.
  • Segmentation: homogeneous characteristics of each group of customers.
  • Social media in the luxury brands sector.
  • Mobile Marketing as a new way to contact the customer.

  • Brand strategy in the luxury sector.
  • Brand value in the luxury sector. The market value of the big luxury brands.
  • Brand architecture-portfolio in the luxury sector.

  • Communication and PR strategies in brand positioning in the luxury sector.
  • The 5 R’s of the 21st century: What does an event need to be considered a success?
  • Analysis of the criteria that make events such as Fairs, Conventions and Congresses profitable.


  • Leadership and Management styles.
  • Corporate culture and talent management.
  • Selection and remuneration systems.
  • Human Resources Management.

  • Measuring innovation: objectives and indicators of innovation.
  • Strategic management of technological innovation. The project and its team.
  • Phases for the implementation of an innovation management system.

  • Satisfaction survey, online reputation, Mystery Guest.
  • Service oriented culture. Brand essence.
  • Standardising. Importance of a homogeneous product. Service and image.
  • “Wow effect”- another way to surprise the client.
  • Multi-sensory experience. Memory and the 5 senses.


(*) Curriculum content, its programming and materials may be modified slightly due to changes in the planning of the Master’s program.

(*) The order of the modules is indicative based on the scheduling of the Master’s Degree.


After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.



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Master in Luxury Tourism Management in Mallorca

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