Why study the Master in Marketing and Luxury Business Management in Mallorca?
Are you passionate about the luxury tourism sector and want to differentiate yourself in the job market? The Master in Marketing and Luxury Business Management at ESERP is the training you need to take a professional leap in your career. Our study programme aims to equip you with the skills and knowledge necessary to lead high-level tourism companies, offering a quality and exclusive service to your clients.
At ESERP, we are aware that the luxury tourism sector is one of the most demanding and competitive, which is why we have developed a complete and up-to-date curriculum so that you can excel in this field. In addition, our faculty is made up of experts in the tourism sector, which will allow you to acquire a practical and up-to-date perspective of business management.
Throughout this master’s degree, you will acquire a global vision of the luxury tourism sector, understanding current trends and challenges, and you will develop skills in key areas such as financial management, strategic marketing, human resource management and innovation in customer experience.
Our Master in Marketing and Luxury Business Management is a unique opportunity for tourism professionals like you, who are looking to differentiate themselves in an increasingly competitive market, and for those who wish to expand their knowledge and skills in luxury business management.
Take a closer look at all aspects of the programme
Download the the brochure and find all the information you need about the Master in Marketing & Luxury Business Management in Mallorca, including the student profile, program structure and content.
ESERP is part of the DIGITALENT educational group, to which the leading digital business school ISDI also belongs. Both schools join forces to offer our students the combination of a Master’s Degree + Diploma in Digital Business.
Methodology
Eserp offers a wide variety of applied methodologies that allow students to acquire practical and strategic skills to develop in current and changing professional environments. Among the methodologies applied are Case Study, Project Management Office (PMO), Skills Stacking, Flipped Class, Problem based Learning, Making Presentations, Agile Methodologies, Business Model Canvas, Simulation Methodology and Role playing.
Our professors of this Master in Marketing and Luxury Business Management are composed of entrepreneurs, executives and marketing managers with extensive professional experience, as well as academic experts. Many of the eserp professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.
¿What are your goals? We help you identify them and accompany you on the path that leads to them. We do this through personalised advice, coaching and mentoring sessions, with the aim of designing your career plan, reorienting it or even starting to build your personal brand. We want you to get to where you want to be.
We connect Eserp talent with the professional world. How do we do it? We have designed a specific digital tool that adapts to the new challenges of the labour market: the Eserp Job Portal employment platform. Through it, you will have access to specially selected job opportunities, which also include international internship experiences.
In addition, we have created a space where you have the opportunity to connect and create opportunities: this is what happens at Eserp Events. Company presentations and workshops that translate into a meeting point where companies and students can get to know each other, ideal for networking.
Where our Alumni are working
Degrees/Certificates to be Obtained
Master in Marketing & Luxury Business Management
Degree issued by Eserp
Master in Marketing Management for Luxury Business
University Degree issued by the UVIC-UCC
Diploma in Digital Business*
Issued by ISDI
International Certificate*
Issued by the University of Applied Sciences, Schmalkalden (Germany)
International Certificate*
Issued by the European Communication School (France – Belgium)
*Students who study and successfully complete the eserp’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.
Admissions Process
Documentation
Admissions Application.
Updated resume.
Photocopy of ID.
Documentation according to access route.
Admissions Tests
Motivational Letter and interview with the admissions department and/or with the programme coordinator, if necessary.
Resolution
Resolution of the admissions process / notification of admission to the programme.
Registration / Enrolment
Payment of the registration fee and submit the required documentation.
The rest will be paid in 10 monthly instalments, financed directly by eserp, without interest from October to July of €795
5% discount for early payment
* Fees for the issuing diplomas are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.
Structure of the Programme
60 ECTS (European Credit Transfer System)
Welcome Week
Welcome Week sessions are a great place to begin your #ESERP journey. They are created to grasp the significance of pursuing a master’s degree and learn about all the resources available to complete the program effectively.
Core Modules
Fundamentals of Marketing
Understand Marketing as a process that must be well planned out and approached strategically to be successful.
Learn the foundations of marketing, its function, and how to create an effective marketing plan.
The strategic planning for digital transformation.
Digital transformation of business models and digital business leadership.
Digitization. Areas of application.
Luxury Management
Branding, knowledge of luxury markets and company visits – all essential components of this ESERP master’s degree – are combined with an emphasis on marketing methods, making this program stand out above the rest. After all, luxury must be perceived and experienced.
Corporate brand and product. Brand image. Meaning and differentiation.
Types of business conflicts and their sources. Crisis manual.
Crisis: analysis, action plan, monitoring, and evaluation.
PMO – Project Management Office
The Project Management Office (PMO), from minute zero of the program, provides training, assistance and tools for the achievement of complex strategic, tactical or operational projects. This methodology, based on business standards, has been customized by professionals and experienced project mentors for the Master and MBA programs.
The Project Management Office (PMO) is the department that defines, maintains and improves the process standards related to project management. This personalized methodology and mentoring by professional experts provides:
Effective teamwork focused on specific objectives and milestones.
Strategic capacity.
Resource optimization.
Analysis, management methods and implementation.
Skills Stacking
Learning a diverse variety of skills that you can combine into a valued skill set will help you get an edge and stand out and, thrive in professional settings. Through the methodologies applied, skill stacking will keep you engaged and motivated.
The programme is built on an eminently practical methodology in which the student is the protagonist of his or her own progress. The contents of the sessions are designed and taught by active professionals in the digital world, who transmit to the participants the essential theoretical pillars always accompanied by their practical application in the workplace, trends, good practices and success stories.
Sessions to acquire strategic concepts accompanied by national and international experts from the world’s leading companies.
Workshops
Sesiones hands on para poner en práctica los conocimientos adquiridos, no solo con las herramientas y plataformas más demandadas en cada vertical, sino también nuevas metodologías de trabajo como Agile, Identidad Personal, Design Thinking o Business Model Canvas, aplicándolos a un contexto real.
Workbooks
Hands-on sessions to put into practice the knowledge acquired, not only with the tools and platforms most in demand in each vertical, but also with new work methodologies such as Agile, Personal Identity, Design Thinking or Business Model Canvas, applying them to a real context.
Travel and Technology professor and PhD candidate, Non-executive director. Ex booking, wallapop, Intercom and CaixaBank
Carlota Gatius
Co-Founder en 202 Digital Reputation
Marcelo Royán
CTO and digital product manager + co-founder @ ISDI
Victor Ronco
Business & Marketing Consultant / Speaker and author / ex Volkswagen, Danone, Red Bull y Santander / Innovation, Digital, Blockchain & Crypto
Vanessa Palmer
Business Development & Product Manager @ CaixaBank DayOne
Executive Training
Multidisciplinary activities based on agile methodologies that bet on the integration of motivated and prepared teams. Through these trainings, skills and competences oriented to project management, task entry, prioritization, iterative and incremental development, change adoption, etc. are learned to ensure good results. The ultimate goal is to ensure transparency, inspection, adaptation, and commitment in complex projects.
(*) Curriculum content, its programming and materials may be modified slightly due to changes in the planning of the Master’s program.
(*) The order of the modules is indicative based on the scheduling of the Master’s Degree.
“The Master in Luxury Tourism Management has been a perfect experience. Providing all the expected knowledge, fulfilling and improving the initial expectations. Faculty and speakers were available at all times. Both the Master’s and ESERP are 100% recommendable for professional development.”
JOSÉ MIGUEL MARTÍNEZ
Master in Luxury Tourism Management Alumni
“Teaching the e-commerce module in the Master in Marketing and Commercial Innovation has been very enriching. Its main asset is undoubtedly its students, who always add value to what we try to transmit from our knowledge and experiences. The organisation, flexibility, and method of eserp make it a highly recommendable business.”
LUCÍA MEDINA RUIZ-MATEOS
Business Partner y Growth Manager
“I studied the Master in Human Resources and Staff Management at eserp and was able to take advantage of its personalised treatment, dynamic classes and work with a diverse group, which greatly enriched my learning. Obtaining the degree broadened my professional possibilities and, in fact, I joined the multinational company where I now work in the people department.”
EVA BOIX
Health and Safety Professional at “Laboratorios Ferrer”
“Studying the Master in Human Resources and Staff Management at eserp was a great experience. It provided me with everything I needed to focus and consolidate my professional future.”
ÁNGEL RONCERO
Learning Consultant & Trainer at Everis
“After several years working as a legal advisor, the eserp Master’s provided me with all the necessary knowledge to be able to make a 360º turn in my professional career and opt for my current position in Commercial Planning for an important hotel company. Undoubtedly, a great experience both personally and academically for all those who want to start or further their career in these areas, being able to combine it perfectly with other work obligations.”
XISCA RIUSECH
Master in Marketing and Commercial Innovation Alumni
“There is no doubt that studying the Master’s Degree in Luxury Tourism Business Management has been enriching. The best way to learn and train is thanks to the experience of great professionals in the sector and with real cases.”
CARLA ROJO
Master in Luxury Tourism Management Alumni
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