The Case Study method is a learning tool in which, through real situations, students develop their analysis and decision-making skills, thus consolidating the contents of the module.
Master in Luxury Tourism Management in Mallorca
+ Digital Business Diploma by ISDI
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Why study this Master in Luxury Tourism Management?
Assuming the management of business projects is always a big challenge. But what happens when these projects are part of the luxury tourism sector? The challenge is even bigger! This is why a specialized training in this sector becomes a great added value: knowing it thoroughly is essential to build the most exclusive brands and design the most personalized services. And we have created the Master in Management of Luxury Tourism Companies to train highly specialized professionals in one of the most demanding professional areas.
Tourist resorts, boutique hotels, cruises or MICE tourism are just some of the areas that we will cover in this training. You will learn to identify the best business strategies for luxury tourism, its national and international trends, as well as how to build the value of a brand included in this sector. If you are moved by passion for this sector, now you have the opportunity to turn that passion into your professional adventure!
DIGITAL BUSINESS DIPLOMA
ESERP is part of the DIGITALENT educational group, to which the leading digital business school ISDI also belongs. Both schools join forces to offer our students the combination of a Master’s Degree + Diploma in Digital Business.
Career Development Service
¿What are your goals? We help you identify them and accompany you on the path that leads to them. We do this through personalised advice, coaching and mentoring sessions, with the aim of designing your career plan, reorienting it or even starting to build your personal brand. We want you to get to where you want to be.
We connect Eserp talent with the professional world. How do we do it? We have designed a specific digital tool that adapts to the new challenges of the labour market: the Eserp Job Portal employment platform. Through it, you will have access to specially selected job opportunities, which also include international internship experiences.
In addition, we have created a space where you have the opportunity to connect and create opportunities: this is what happens at Eserp Events. Company presentations and workshops that translate into a meeting point where companies and students can get to know each other, ideal for networking.
Where our Alumni are working
Methodology
Case Study
Executive Training
Multidisciplinary sessions based on agile methodologies that focus on the integration of motivated and prepared teams. With these activities, skills and competencies oriented to project management are acquired to ensure optimal results.
Skills Stacking
Learning a diverse variety of skills that you can combine into a valued skill set will help you get an edge and stand out and, thrive in professional settings. Through the methodologies applied, skill stacking will keep you engaged and motivated.
Liquid Learning
Educational experience that promotes active learning. This means that traditional sessions taught as face-to-face classes are combined with new dynamics and digital tools, which allows us to optimize learning in a safe environment.
Faculty
Our professors of this Master in Luxury Tourism Management are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.
Degrees to be Obtained
Master in Luxury Tourism Management
Degree issued by Eserp
Master Degree in Tourism Business Management, specialising in luxury
University Degree issued by the UVIC-UCC
International Accreditation
International certification of completion of eserp studies, issued by the European Communication School (France – Belgium)
International Certificate*
Issued by the University of Applied Sciences, Schmalkalden (Germany)
International Certificate*
Issued by the European Communication School (France – Belgium)
*Students who study and successfully complete the eserp’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.
Admissions Process
Documentation
Admissions Tests
Resolution
Registration / Enrolment
Payment Methods
Price: €9,750*
|
First payment |
€1,200 |
| The rest will be paid in 10 monthly instalments, financed directly by eserp, without interest from October to July of €855 | |
|
5% discount for early payment |
* Fees for the issuing diplomas are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.
Structure of the Programme
60 ECTS (European Credit Transfer System)
Modules
- Analysis of trends in the national and international tourism sector. Business models.
- Tourist resorts. Boutique hotels. Cruise ships.
- MICE, golf, health and beauty tourism.
- Tour operators: wholesale companies, multinational capital.
- Classification of Tour Operators (national, foreign …).
- Tour Operator structure.
- The large number of Tour Operators.
- Restaurant operations, its departmental organisation, staff involved and main functions.
- Food and drinks for banquet services.
- Food and drink management. Bar, wine and drinks service.
- Analysis of the profit and loss account and the lines of business.
- How to design financial forecasts in the balance sheet and profit and loss account.
- Yield and Revenue Management strategies. Forecasting demand.
- The shortage of labour resources and the cost we’re willing to pay.
- How fixed and variable costs affect the income statement in the long term.
- Types of Marketing. The marketing mix. Relationship Marketing.
- Segmentation: homogeneous characteristics of each group of customers.
- Social media in the luxury brands sector.
- Mobile Marketing as a new way to contact the customer.
- Brand strategy in the luxury sector.
- Brand value in the luxury sector. The market value of the big luxury brands.
- Brand architecture-portfolio in the luxury sector.
- Communication and PR strategies in brand positioning in the luxury sector.
- The 5 R’s of the 21st century: What does an event need to be considered a success?
- Analysis of the criteria that make events such as Fairs, Conventions, and Congresses profitable.
- Leadership and Management styles.
- Corporate culture and talent management.
- Selection and remuneration systems.
- Human Resources Management.
- Measuring innovation: objectives and indicators of innovation.
- Strategic management of technological innovation. The project and its team.
- Phases for the implementation of an innovation management system.
- Satisfaction survey, online reputation, Mystery Guest.
- Service oriented culture. Brand essence.
- Standardising. Importance of a homogeneous product. Service and image.
- “Wow effect”- another way to surprise the client.
- Multisensory experience. Memory and the 5 senses.
PMO – Project Management Office
The Project Management Office (PMO), from minute zero of the program, provides training, assistance and tools for the achievement of complex strategic, tactical or operational projects. This methodology, based on business standards, has been customized by professionals and experienced project mentors for the Master and MBA programs.
The Project Management Office (PMO) is the department that defines, maintains and improves the process standards related to project management. This personalized methodology and mentoring by professional experts provides:
- Effective teamwork focused on specific objectives and milestones.
- Strategic capacity.
- Resource optimization.
- Analysis, management methods and implementation.
Skills Stacking
Learning a diverse variety of skills that you can combine into a valued skill set will help you get an edge and stand out and, thrive in professional settings. Through the methodologies applied, skill stacking will keep you engaged and motivated.
- Leadership Roadmap: Skills and mindset for growth.
- Working smarter.
- Understanding Financial freedom.
- Capital Raising.
- Start up footprint – New venture.
- Data Analysis.
- Ecommerce and Demand.
- Web Development Starter Kit.
- Customer Relationship Management.
Digital Business Diploma by 
The programme is built on an eminently practical methodology in which the student is the protagonist of his or her own progress. The contents of the sessions are designed and taught by active professionals in the digital world, who transmit to the participants the essential theoretical pillars always accompanied by their practical application in the workplace, trends, good practices and success stories.
Ecosistema y Organización
- Keys to Digital Transformation.
- New ways of working : Agile.
- Leadership in the digital age.
- Entrepreneurship and Startups.
Technology and DATA
- Data Analytics.
- Tech for Business.
- Programming: No Code.
- Blockchain & AI.
Business
- Digital Marketing Strategy.
- Social Networks: Digital Identity and Reputation.
- Search engines.
- Ecommerce.
Masterclass
Sessions to acquire strategic concepts accompanied by national and international experts from the world’s leading companies.
Workshops
Sesiones hands on para poner en práctica los conocimientos adquiridos, no solo con las herramientas y plataformas más demandadas en cada vertical, sino también nuevas metodologías de trabajo como Agile, Identidad Personal, Design Thinking o Business Model Canvas, aplicándolos a un contexto real.
Workbooks
Hands-on sessions to put into practice the knowledge acquired, not only with the tools and platforms most in demand in each vertical, but also with new work methodologies such as Agile, Personal Identity, Design Thinking or Business Model Canvas, applying them to a real context.
Toni Raurich-Marcet
Travel and Technology professor and PhD candidate, Non-executive director. Ex booking, wallapop, Intercom and CaixaBank
Carlota Gatius
Co-Founder en 202 Digital Reputation
Marcelo Royán
CTO and digital product manager + co-founder @ ISDI
Victor Ronco
Business & Marketing Consultant / Speaker and author / ex Volkswagen, Danone, Red Bull y Santander / Innovation, Digital, Blockchain & Crypto
Vanessa Palmer
Business Development & Product Manager @ CaixaBank DayOne
Executive Training
Multidisciplinary activities based on agile methodologies that bet on the integration of motivated and prepared teams. Through these trainings, skills and competences oriented to project management, task entry, prioritization, iterative and incremental development, change adoption, etc. are learned to ensure good results. The ultimate goal is to ensure transparency, inspection, adaptation, and commitment in complex projects.
- Intelligent Applications on Business Processes
- Learning by Playing
- Lean Startup
- Professional Tools
(*) Curriculum content, its programming and materials may be modified slightly due to changes in the planning of the Master’s program.
(*) The order of the modules is indicative based on the scheduling of the Master’s Degree.
“The Master in Luxury Tourism Management has been a perfect experience. Providing all the expected knowledge, fulfilling and improving the initial expectations. Faculty and speakers were available at all times. Both the Master’s and ESERP are 100% recommendable for professional development.”
JOSÉ MIGUEL MARTÍNEZ
Master in Luxury Tourism Management Alumni
“Teaching the e-commerce module in the Master in Marketing and Commercial Innovation has been very enriching. Its main asset is undoubtedly its students, who always add value to what we try to transmit from our knowledge and experiences. The organisation, flexibility, and method of eserp make it a highly recommendable business.”
LUCÍA MEDINA RUIZ-MATEOS
Business Partner y Growth Manager
“I studied the Master in Human Resources and Staff Management at eserp and was able to take advantage of its personalised treatment, dynamic classes and work with a diverse group, which greatly enriched my learning. Obtaining the degree broadened my professional possibilities and, in fact, I joined the multinational company where I now work in the people department.”
EVA BOIX
Health and Safety Professional at “Laboratorios Ferrer”
“Studying the Master in Human Resources and Staff Management at eserp was a great experience. It provided me with everything I needed to focus and consolidate my professional future.”
ÁNGEL RONCERO
Learning Consultant & Trainer at Everis
“After several years working as a legal advisor, the eserp Master’s provided me with all the necessary knowledge to be able to make a 360º turn in my professional career and opt for my current position in Commercial Planning for an important hotel company. Undoubtedly, a great experience both personally and academically for all those who want to start or further their career in these areas, being able to combine it perfectly with other work obligations.”
XISCA RIUSECH
Master in Marketing and Commercial Innovation Alumni
“There is no doubt that studying the Master’s Degree in Luxury Tourism Business Management has been enriching. The best way to learn and train is thanks to the experience of great professionals in the sector and with real cases.”
CARLA ROJO
Master in Luxury Tourism Management Alumni
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Leave us your information and we will contact you to answer your questions
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Master in Luxury Tourism Management in Mallorca
