Master of Science in Marketing & Commercial Management in Madrid

WHERE Madrid
LENGHT 1 year, 60 ECTS
START October

Monday and Wednesday from 7:00 pm to 10:00 pm

PRICE €8,100

Why study this Master of Science in Marketing & Commercial Management?


If you’re interested in studying marketing and commercial management, then the Master of Science in Marketing & Commercial Management in Madrid may be a good option. In addition, seeing how globalised the business world is, these studies are taught entirely in English.

Your career opportunities will be incredibly varied. From managerial positions in marketing and sales departments to product managers at prestigious companies. You can also work in commercial or sales management, or be a consultant or advisor to different companies.

Degrees to be Obtained


Master of Science in Marketing & Commercial Management

Degree issued by ESERP

Master in Strategic Business Consulting and Institutional Communication, specialising in Marketing and Sales

University Degree issued by the URJC

Private Master’s Degree in Marketing Management

Issued by the European Communication School of France – Belgium

International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

International Certificate*

Issued by the European Communication School (France – Belgium)


*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.



Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Admissions Process


Admissions Tests


Registration / Enrolment

Payment Methods

Price: €8,100 


Students from the EU (European Union) in possession of a NIE

First payment

The rest will be paid in 10 consecutive monthly instalments from October to July of €660€6,600

5% discount for early payment


Non-EU (European Union) students

First payment


The rest will be paid in 10 consecutive monthly instalments from October to July of €560


5% discount for early payment


* Fees for issuing diplomas and certificates are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.


  • Marketing as a business philosophy.
  • The marketing process from initial market analysis to execution of plans and control.
  • Marketing services as part of strategic corporate development.
  • The key theories and techniques employed by services companies.

  • Gain a framework for analysing consumer behaviour.
  • How different customer behaviour can be used to decide on marketing strategies.
  • Psychological and sociological influences on customer behaviour.

  • Basic elements of branding.
  • How to build & maintain a brand.
  • Managing the Brand on Social Networks.
  • Marketing Mix.

  • External & internal analysis.
  • Competitive advantage. Activity plan.
  • Contingency plan.
  • Positioning.

  • The importance of internationalisation in the global economy.
  • Analysis of the social, political and economic situation.


  • Marketing Plan: tools & managing the commercial area. SWOT analysis.
  • Company & market audit (actual position, future position & resources).

  • Manufacturing basics.
  • Warehousing.

  • Introduction to the forecasting methodology.
  • Qualitative & quantitative methods.
  • Big data.

  • How and why to use digital marketing within a larger marketing and/or media strategy.
  • Digital marketing channels.
  • Developing, evaluating and executing a comprehensive digital marketing strategy and plan.
  • How to measure digital marketing efforts and calculate ROI.

  • Introduction to the forecasting methodology.
  • Qualitative & quantitative methods.
  • Big data.


  • Motivation and leading people.
  • Dealing with conflict productively.
  • Evaluating and rewarding team performance.
  • Working in multi-cultural teams.
  • Evaluating your emotional intelligence & improving your coaching skills.

  • Changing the mindset from compromise, give and take, to systematic decision-based negotiation.
  • The main laws and principales that govern human behaviour and influence the decision-making process.


  • The Kaplan and Norton Model.
  • Cause-effect relationships: The Strategic Map.
  • Implementation of the BSC. Identification of indicators and goals.
  • Action plans. Those responsible and resources. Analysis, review and adjustment.



(*) Curriculum content, its programming and materials may be modified slightly due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Master’s Degree


After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.



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