Master in Marketing in Madrid

+ Digital Business Diploma by <ISDI – DIGITALENT Group>

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Why study the Master in Marketing in Madrid?


There is a secret ingredient that turns marketing into an exciting journey, and we know it very well: the possibility of transforming a small creative idea into a global campaign that crosses borders. A kind of magic that still holds this professional area as one of the most attractive nowadays, capable of erasing the limits of creativity to give us access to a new creative world. New areas waiting to be explored, in which there is also room for the most analytical side, which is essential to achieve the main business objectives.

And we have found the perfect balance between creativity and analysis: the Master in Marketing will provide you with the knowledge to build brand awareness and design the most disruptive campaigns, measuring their scope and impact using the most innovative digital tools. A combination that allows you to obtain the key insights to position a brand both in the traditional offline environment, and in today’s exciting digital ecosystem!.

Find out about all aspects of the Marketing program in Madrid

Download the the brochure and find all the information you need about the Master in Marketing in Madrid, including the student profile, program structure and content.





ESERP is part of the DIGITALENT educational group, to which the leading digital business school <ISDI – DIGITALENT Group> also belongs.  Both schools join forces to offer our students the combination of a Master’s Degree + Diploma in Digital Business.

Career Development Service studying for a master’s degree in Marketing


Eserp Career Development Service

¿What are your goals? We help you identify them and accompany you on the path that leads to them. We do this through personalised advice, coaching and mentoring sessions, with the aim of designing your career plan, reorienting it or even starting to build your personal brand. We want you to get to where you want to be.


Eserp Career Development Service

We connect Eserp talent with the professional world. How do we do it? We have designed a specific digital tool that adapts to the new challenges of the labour market: the Eserp Job Portal employment platform. Through it, you will have access to specially selected job opportunities, which also include international internship experiences.


Eserp Career Development Service

In addition, we have created a space where you can connect and create opportunities: this is what happens at Eserp Events. Company presentations and workshops that translate into a meeting point where companies and students can get to know each other, ideal for networking.



Where our Alumni are working with the master’s degree in Marketing in Madrid




Degrees/Certificates to be Obtained with the master’s in Marketing


Master in Marketing

Degree issued by Eserp


ISDi Digitalent

Diploma in Digital Business*

Issued by ISDI


International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)


International Certificate*

Issued by the European Communication School (France – Belgium)


*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.

Methodology of the master’s in Marketing in Madrid


Eserp offers a wide variety of applied methodologies that allow students to acquire practical and strategic skills to develop in current and changing professional environments. Among the methodologies applied are Case Study, Project Management Office (PMO), Skills Stacking, Flipped Class, Problem based Learning, Making Presentations, Agile Methodologies, Business Model Canvas, Simulation Methodology and Role playing.





The professors of this MSc in Marketing are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Admissions Process to study the master’s degree in Marketing in Madrid


Admissions Tests


Registration / Enrolment

Payment Methods

Price: €9,750*

First payment

The rest will be paid in 10 monthly instalments, financed directly by eserp, without interest from October to July of €795

5% discount for early payment

* Fees for the issuing diplomas are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.



Program structure master’s in marketing in Madrid


Strategy, Organization and Leadership

This critical module is common to all programs. Why is it essential? Because it allows you to share experiences and projects with professionals from other disciplines, familiarize yourself with different functional areas and have a global and holistic vision of the Company.
Working with senior professionals from other areas will provide you with the necessary tools to participate in a collaborative and transversal work within your Company.


The subject of Corporate Governance and Business Strategy has been designed for you to identify the main corporate objectives, carry out a complete strategic analysis and choose the most appropriate strategy to achieve them.

Leadership, Team Management and Digital Transformation, focuses on exploring the bases for managing teams, face successful organizational changes, retain talent and contribute to your team developing and growing professionally.

International Legal and Tax Framework aims, not only to know and manage the main regulatory sources applied in international trade and investment, but also to address aspects as important as corruption in international business.



The optional module of Marketing focuses on deepening the updated knowledge of the main axes of Marketing such as Digital Marketing strategies, new trends and innovation in Marketing, the achievement and implementation of Management and Commercial Strategy, Brand Strategies and Resources, Customer Experience Management and Marketing Intelligence through the analysis and use of data.


The main content of this subject is based on the application of emerging technologies such as Virtual Reality, Artificial Intelligence or new stream platforms, cohesion of offline and online experiences, Marketing and Innovation, Internationalization and Emerging Markets.

This subject will enable you to understand new strategies, understand new Omni channel experiences, digital transformation, growth of the value chain, tools for digital management, improvement of efficiency, satisfaction of expectations and needs of customers. Concepts like Smart factory / Smart manufacturing are essential to be great leaders of the future.

The achievement and implementation of the Management and Commercial Strategy must be oriented to the client and to the markets. The new models in commercial organizations, how to achieve a good team of Key Account Managers and Trade Marketing Managers or Management and Commercial Strategy are important topics today, as well as knowing the Information Systems for Business Decision Making, Customer Relationship Management and the development of the best Commercial and Sales Skills.

The main objective of the subject Digital Marketing Strategy, is to prepare you to understand new strategies, know how to direct a Strategic Plan of Digital Marketing as well as know the main Tools, support and channels. You will see content as important in today’s marketing as Social Media & e-commerce Marketing, segmentation of digital audiences, strategies by geolocation, SEO and SEM positioning, digital content creation, storytelling…

Within the subject “Inbound Marketing” will address this commercial methodology that aims to attract customers by creating content that is really useful to them, as well as offering tailor-made experiences. It is used to establish useful connections for the client in solving real problems.

Today’s customers are surrounded by a great avalanche of information, so it is essential to try to make their lives easier when offering your product. A website, whose design serves to improve the customer experience while promoting the values of the company will serve you to have loyal and long-lasting customers.


Management 360º

Another of the bases of this Master, common to all participants, focuses on the module 360º Management, which allows to develop the process by which a company with its own resources can compete with established companies.


According to B.O. Wheeler the meaning of Business Finance “includes those business activities that are concerned with the acquisition and conservation of capital funds in meeting the financial needs and overall objectives of a business enterprise.” Therefore, this subject will include topics such as: sources of financing, analysis of financial statements, selection of investments and financing, diagnosis, planning and control, treasury and risk management, derivative products for risk coverage, external audit, valuation of financial instruments, portfolio management, financial markets, the potential of new technologies in the financial area, finance and big data.

This subject is focused on learning how to be disruptive within the business sector, how to carry out a good strategic analysis of innovation and disruption and learn how to apply an innovation strategy focused on real results. In addition, the main innovation policies, innovation typologies and processes, change management, innovation management, emerging technologies and identification of market opportunities will be analysed.


Market Research and Data Analysis

This subject has two objectives. The first one is to learn the features of quantitative and qualitative market research, the way to manage research projects and the use of appropriate tools. The second objective is aimed at measuring results and data analysis, analysis and metrics on the Internet, data presentation and main applications for market research.


PMO – Project Management Office

The Project Management Office (PMO), from minute zero of the program, provides training, assistance and tools for the achievement of complex strategic, tactical or operational projects. This methodology, based on business standards, has been customized by professionals and experienced project mentors for the Master and MBA programs.

The Project Management Office (PMO) is the department that defines, maintains and improves the process standards related to project management. This personalized methodology and mentoring by professional experts provides:

  • Effective teamwork focused on specific objectives and milestones.
  • Strategic capacity.
  • Resource optimization.
  • Analysis, management methods and implementation.


Skills Stacking

Learning a diverse variety of skills that you can combine into a valued skill set will help you get an edge and stand out and, thrive in professional settings. Through the methodologies applied, skill stacking will keep you engaged and motivated.


  • Working Smarter.
  • Understanding Financial freedom.

  • Start up footprint.
  • Customer Relationship Management.

  • CRM.
  • Web Development Starter Kit/Design skills.


Diploma in Digital Business by 

The programme is built on an eminently practical methodology in which the student is the protagonist of his or her own progress. The contents of the sessions are designed and taught by active professionals in the digital world, who transmit to the participants the essential theoretical pillars always accompanied by their practical application in the workplace, trends, good practices and success stories.


Ecosistema y Organización

  • Keys to Digital Transformation.
  • New ways of working : Agile.
  • Leadership in the digital age.
  • Entrepreneurship and Startups.

Technology and DATA

  • Data Analytics.
  • Tech for Business.
  • Programming: No Code.
  • Blockchain & AI.


  • Digital Marketing Strategy.
  • Social Networks: Digital Identity and Reputation.
  • Search engines.
  • Ecommerce.


Sessions to acquire strategic concepts accompanied by national and international experts from the world’s leading companies.


Sesiones hands on para poner en práctica los conocimientos adquiridos, no solo con las herramientas y plataformas más demandadas en cada vertical, sino también nuevas metodologías de trabajo como Agile, Identidad Personal, Design Thinking o Business Model Canvas, aplicándolos a un contexto real.


Hands-on sessions to put into practice the knowledge acquired, not only with the tools and platforms most in demand in each vertical, but also with new work methodologies such as Agile, Personal Identity, Design Thinking or Business Model Canvas, applying them to a real context.

Toni Raurich-Marcet

Travel and Technology professor and PhD candidate, Non-executive director. Ex booking, wallapop, Intercom and CaixaBank


Carlota Gatius

Carlota Gatius

Co-Founder en 202 Digital Reputation



Marcelo Royán

CTO and digital product manager + co-founder @ ISDI


Victor Ronco

Business & Marketing Consultant / Speaker and author / ex Volkswagen, Danone, Red Bull y Santander / Innovation, Digital, Blockchain & Crypto

Vanessa Palmer

Vanessa Palmer

Business Development & Product Manager @ CaixaBank DayOne



Executive Training

Multidisciplinary activities based on agile methodologies that bet on the integration of motivated and prepared teams. Through these trainings, skills and competences oriented to project management, task entry, prioritization, iterative and incremental development, change adoption, etc. are learned to ensure good results. The ultimate goal is to ensure transparency, inspection, adaptation, and commitment in complex projects.


  • Intelligent Applications on Business Processes
  • Learning by Playing
  • Lean Startup
  • Professional Tools


(*) Curriculum content, its programming and materials may be modified slightly due to changes in the planning of the Master’s program.

(*) The order of the modules is indicative based on the scheduling of the Master’s Degree.




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Master in Marketing in Madrid