The Case Study method is a learning tool in which, through real situations, students develop their analysis and decision-making skills,thus consolidating the contents of the module.
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Why study Master in Marketing?
If you are interested in training in Marketing and commercial trends, the Master in Marketing in Madrid is a good option. In addition, since the business world is very globalized, these studies are taught entirely in English.
Professional outings are very varied. From managerial positions in the marketing and commerce departments to company’s product manager. Study the Master in Marketing to develop your career in the commercial or sales management and be a consultant or advisor to different companies.
Career Development Service
¿What are your goals? We help you identify them and accompany you on the path that leads to them. We do this through personalised advice, coaching and mentoring sessions, with the aim of designing your career plan, reorienting it or even starting to build your personal brand. We want you to get to where you want to be.
We connect Eserp talent with the professional world. How do we do it? We have designed a specific digital tool that adapts to the new challenges of the labour market: the Eserp Job Portal employment platform. Through it, you will have access to specially selected job opportunities, which also include international internship experiences.
In addition, we have created a space where you have the opportunity to connect and create opportunities: this is what happens at Eserp Events. Company presentations and workshops that translate into a meeting point where companies and students can get to know each other, ideal for networking.
Where our Alumni are working
OPENBANK – BUYER SPAIN – TECNISER CONTROL – TD SYSTEMS – ADOLFO DOMÍNGUEZ – REALTY USA CORP – SQUADMAKERS – XAFEL – JINSEI CO – INYCOM – PICNIC TECHNOLOGIES – A.P. MOLLER / MAERSK – THINK AHEAD EDUCATION – BANCO SANTANDER
Methodology
Case Study
Executive Training
Multidisciplinary activities based on agile methodologies that focus on the integration of motivated and prepared teams. Through these trainings, skills and competencies oriented to project management are acquired.
Skills Stacking
Learning a diverse variety of skills that you can combine into a valued skill set will help you get an edge and stand out and, thrive in professional settings. Through the methodologies applied, skill stacking will keep you engaged and motivated.
Liquid Learning
Educational experience that promotes active learning. This means that traditional sessions taught as face-to-face classes are combined with new dynamics and digital tools, which allows us to optimize learning in a safe environment.
Faculty
The professors of this MSc in Marketing are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.
Degrees to be Obtained
Master in Marketing
Degree issued by ESERP
International Accreditation
International certification of completion of ESERP studies, issued by the European Communication School (France -Belgium)
International Certificate*
Issued by the University of Applied Sciences, Schmalkalden (Germany)
International Certificate*
Issued by the European Communication School (France – Belgium)
*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.
Admissions Process
Documentation
Admissions Tests
Resolution
Registration / Enrolment
Payment Methods
Price: €8,750*
First payment | €1,000 |
The rest will be paid in 10 monthly instalments, financed directly by ESERP, without interest from October to July of €775 | |
5% discount for early payment |
* Fees for the issuing diplomas are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.
Program Structure
Strategy, Organization and Leadership
This critical module is common to all programs. Why is it essential? Because it allows you to share experiences and projects with professionals from other disciplines, familiarize yourself with different functional areas and have a global and holistic vision of the Company.
Working with senior professionals from other areas will provide you with the necessary tools to participate in a collaborative and transversal work within your Company.
PMO – Project Management Office
The Project Management Office (PMO), from minute zero of the program, provides training, assistance and tools for the achievement of complex strategic, tactical or operational projects. This methodology, based on business standards, has been customized by professionals and experienced project mentors for the Master and MBA programs.
The Project Management Office (PMO) is the department that defines, maintains and improves the process standards related to project management. This personalized methodology and mentoring by professional experts provides:
- Effective teamwork focused on specific objectives and milestones.
- Strategic capacity.
- Resource optimization.
- Analysis, management methods and implementation.
Marketing
The optional module of Marketing focuses on deepening the updated knowledge of the main axes of Marketing such as Digital Marketing strategies, new trends and innovation in Marketing, the achievement and implementation of Management and Commercial Strategy, Brand Strategies and Resources, Customer Experience Management and Marketing Intelligence through the analysis and use of data.
Skills Stacking
Learning a diverse variety of skills that you can combine into a valued skill set will help you get an edge and stand out and, thrive in professional settings. Through the methodologies applied, skill stacking will keep you engaged and motivated.
– Working smarter
– Undertanding Financial Freedom
– Start up footprint – New venture
– CRM
– Web Development Starter Kit/Design skills
Management 360º
Another of the bases of this Master, common to all participants, focuses on the module 360º Management, which allows to develop the process by which a company with its own resources can compete with established companies.
Market Research and Data Analysis
This subject has two objectives. The first one is to learn the features of quantitative and qualitative market research, the way to manage research projects and the use of appropriate tools. The second objective is aimed at measuring results and data analysis, analysis and metrics on the Internet, data presentation and main applications for market research.
Executive Training
Multidisciplinary activities based on agile methodologies that bet on the integration of motivated and prepared teams. Through these trainings, skills, and competences oriented to project management, task entry, prioritization, iterative and incremental development, change adoption, etc. are learned to ensure good results. The ultimate goal is to ensure transparency, inspection, adaptation, and commitment in complex projects.
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Master in Marketing in Madrid