There is a secret ingredient that turns marketing into an exciting journey, and we know it very well: the possibility of transforming a small creative idea into a global campaign that crosses borders. A kind of magic that still holds this professional area as one of the most attractive nowadays, capable of erasing the limits of creativity to give us access to a new creative world. New areas waiting to be explored, in which there is also room for the most analytical side, which is essential to achieve the main business objectives.
And we have found the perfect balance between creativity and analysis: the Master in Marketing will provide you with the knowledge to build brand awareness and design the most disruptive campaigns, measuring their scope and impact using the most innovative digital tools. A combination that allows you to obtain the key insights to position a brand both in the traditional offline environment, and in today’s exciting digital ecosystem!.
Find out about all aspects of the Marketing program in Madrid
Download the the brochure and find all the information you need about the Master in Marketing in Madrid, including the student profile, program structure and content.
ESERP is part of the DIGITALENT educational group, to which the leading digital business school <ISDI – DIGITALENT Group> also belongs. Both schools join forces to offer our students the combination of a Master’s Degree + Diploma in Digital Business.
Career Development Service studying for a master’s degree in Marketing
¿What are your goals? We help you identify them and accompany you on the path that leads to them. We do this through personalised advice, coaching and mentoring sessions, with the aim of designing your career plan, reorienting it or even starting to build your personal brand. We want you to get to where you want to be.
We connect Eserp talent with the professional world. How do we do it? We have designed a specific digital tool that adapts to the new challenges of the labour market: the Eserp Job Portal employment platform. Through it, you will have access to specially selected job opportunities, which also include international internship experiences.
In addition, we have created a space where you can connect and create opportunities: this is what happens at Eserp Events. Company presentations and workshops that translate into a meeting point where companies and students can get to know each other, ideal for networking.
Where our Alumni are working with the master’s degree in Marketing in Madrid
Degrees/Certificates to be Obtained with the master’s in Marketing
Master in Marketing
Degree issued by Eserp
Diploma in Digital Business*
Issued by ISDI
International Certificate*
Issued by the University of Applied Sciences, Schmalkalden (Germany)
International Certificate*
Issued by the European Communication School (France – Belgium)
*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.
Methodology of the master’s in Marketing in Madrid
Eserp offers a wide variety of applied methodologies that allow students to acquire practical and strategic skills to develop in current and changing professional environments. Among the methodologies applied are Case Study, Project Management Office (PMO), Skills Stacking, Flipped Class, Problem based Learning, Making Presentations, Agile Methodologies, Business Model Canvas, Simulation Methodology and Role playing.
“Studying the Master in Marketing has been a very satisfying experience, I would repeat it without hesitation. The professors who teach the modules are hard-working professionals who, in addition to teaching the basic concepts, teach based on their own experience and give real examples.”
AINA FORTEZA
Master’s in Marketing Alumni
What our students say
“After several years working as a legal advisor, the eserp Master’s Degree provided me with all the necessary knowledge to be able to make a 360º turn in my professional career and opt for my current position in Commercial Planning for an important hotel company. It is undoubtedly a great personal and academic experience for all those who want to start or further their career in these areas, being able to combine it perfectly with other work obligations.”
XISCA RIUSECH
Master’s in Marketing & Commercial Management Alumni
What our students say
“Eserp was the confirmation of the career I love and have chosen as my profession. As a foreigner, I felt very supported from the beginning, and eserp was the point of contact with the company that gave me my first international internship experience. I will always be very grateful.”
BARBARA ZUMIKO ROJA
Master’s in Digital Marketing and Social Media Management Alumni
What our students say
“I needed a push to create and develop my own business. The content of the master’s degree and the faculty have given me the knowledge I need in marketing and sales, as well as the self-confidence to achieve my goals.”
HÜSEYIN BERK ALTIÇIFLIK
Student of the Master’s Degree in Marketing and Commercial Management
What our students say
“The content was modern, relevant, and stimulating. Each topic felt like a puzzle to solve. We had a lot of practice: simulations, side projects, an intensive digital marketing course, participation in international conferences, and a final project that contributed to my skill development.
I am deeply grateful to eserp for providing me with a unique opportunity and inspiration for new professional challenges.”
ANA TIZLIARISHVILI
Master in Marketing Alumni
Faculty
The professors of this MSc in Marketing are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.
The rest will be paid in 10 monthly instalments, financed directly by eserp, without interest from October to July of €1,040
5% discount for early payment
* Fees for the issuing diplomas are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.
Program structure master’s in marketing in Madrid
Content:
When a business project is successful, it most likely hides a secret: behind that triumph we will find successful business management. And then the big question arises: what is the formula to successfully manage a business project and achieve the goals set? That is just one of the questions that we will answer in the Master’s Degree in Business Management, an updated training adapted to current work areas and contexts.
A training that combines multidisciplinary knowledge that includes macroeconomics, international finance or business strategy, and also some of the key management and leadership soft skills in the current professional context. Only then is it possible to define a clear direction for the projects, carry out a correct management of the available resources, and manage the business to reach the destination that we have previously set!
Module goals:
Know current theory and techniques of the major business disciplines.
Exhibit leadership skills and the ability to work effectively in teams.
Understand the ethical implication of business decision making and recognize ethical dilemmas.
Demonstrate critical thinking skills and multi-disciplinary problem solving.
Apply critical analysis of global perspectives.
Analyze data using technology to solve business problems.
Technological change, shifting patterns of global trade, and geopolitical tensions are leading to rapid changes in the world economy. Yet these global changes are felt very differently in local, urban and regional economies across the advanced, emerging, and developing world. Throughout this module, you will focus on understanding both regional & global markets, as well the basic concepts that mark today’s trade and business operations.
“The increasing openness and interdependence between countries” could be a simple definition of Globalization. The field of finance and economics have the lead in this process. This has many implications that changed the whole course of economic movement across entities. The module provides students with a theoretical and practical understanding of how business strategy can be formulated in the light of environmental and internal conditions with a particular emphasis on the international context of strategy making.
This module equips students with a careful understanding of the disruption process which is frequently misunderstood. We do so by combining cutting-edge research, current business trends, case studies, and group projects. The module also introduces students to the notions of design and design thinking as solutions to the innovation problem and integrations of the disruption process.
This module delves into crucial leadership principles, emphasizing practical applications. It delivers a comprehensive understanding of leadership dynamics and expertise to lead and manage teams effectively in diverse professional settings.
You will understand the concept of CSR and plethora of similar terms (SDG, sustainability, ESG, etc.) as well, getting to know the causes that make CSR relevant today.
Corporate Governance is specially designed for the postgraduate study of such areas as management, finance, financial law, corporate law, economics, and related subjects. The module is designed to increase the depth of your understanding of corporate governance issues. As corporate governance is a multi-disciplinary subject – covering such topics as law, politics, management, finance, marketing, human resources, and economics – you will find that the module will add to previous study of any of these disciplines.
Corporate communications professionals play a critical role in how organizations are perceived among both internal and external audiences. Their function encompasses media and public relations, internal employee communications, and crisis communications — which are becoming more essential than ever to manage in today’s age of social media wildfire.
oThis module is designed to equip you with a basic understanding of business data analysis tools and techniques. You will master essential spreadsheet functions, construct descriptive measures of business data, and develop your aptitude for data modeling. You will also explore basic probability concepts, including measuring and modeling uncertainty, and use various data distributions, along with the Linear Regression Model, to analyze and inform business decisions.
The focus of the module is to help students understand the evolution, implementation and impact of new technologies. Students will have the opportunity to learn about basic concepts of digital technologies and information systems as well as their role in organizations and society. The module will also examine how technology is reshaping product markets and services, business models, organizational structures and relationships between organizations and their customers.
This module facilitates the understanding and development of an entrepreneurial mind-set. It will give students the knowledge necessary to better understand entrepreneurial business models and how they can use both hard and soft skills to start their own projects successfully.
The Company cannot create value by itself: Kotler and Armstrong (2012) point out that a company cannot work alone to create value for the customer; but to do it within a complete network of partners to achieve this task. That is, rather individual companies and brands do not compete, but rather all their value transfer networks do.
Companies are looking for new ways to compete and innovate in today’s rapidly changing world. Here is where consultants can help them by offering personalized advice and expertise. This module is intended to introduce you to the work of business consultants and identify the competencies you will require to apply for a career in consultancy.
This module addresses the nature, content, and structure of challenging international legal framework. Our approach to international legal framework includes specialized negotiation, preparation of contracts and dispute settlement processes. It also deals with different rules of law, paying particular attention to how legal system manages various facets of globalization by formal and informal sources of law.
The focus of this module will cover the basics of business finances, moving towards financial and strategic analysis of investment opportunities. You will learn about different types of investment vehicles and strategies as well as risk mitigation.
The aim of this module is to provide a basic layout of how logistics and supply chain management work within a company, enabling you to critically analyze how the concepts can be applied to a variety of industries and organizations, as well as looking at how e-commerce and internationalization have changed the logistics of commerce.
PMO – Project Management Office.
The Project Management Office (PMO), from minute zero of the program, provides training, assistance and tools for the achievement of complex strategic, tactical or operational projects. This methodology, based on business standards, has been customized by professionals and experienced project mentors for the Master and MBA programs.
The Project Management Office (PMO) is the department that defines, maintains and improves the process standards related to project management. This personalized methodology and mentoring by professional experts provides:
Effective teamwork focused on specific objectives and milestones.
Strategic capacity.
Resource optimization.
Analysis, management methods and implementation.
Skills Stacking.
Learning a diverse variety of skills that you can combine into a valued skill set will help you get an edge and stand out and, thrive in professional settings. Through the methodologies applied, skill stacking will keep you engaged and motivated.
Multidisciplinary activities based on agile methodologies that bet on the integration of motivated and prepared teams. Through these trainings, skills and competences oriented to project management, task entry, prioritization, iterative and incremental development, change adoption, etc. are learned to ensure good results. The ultimate goal is to ensure transparency, inspection, adaptation, and commitment in complex projects.
The program is built on an eminently practical methodology in which the student is the protagonist of his or her own progress. The contents of the sessions are designed and taught by active professionals in the digital world, who transmit to the participants the essential theoretical pillars always accompanied by their practical application in the workplace, trends, good practices and success stories.
Sessions to acquire strategic concepts accompanied by national and international experts from the world’s leading companies.
Workshops.
Sesiones hands on para poner en práctica los conocimientos adquiridos, no solo con las herramientas y plataformas más demandadas en cada vertical, sino también nuevas metodologías de trabajo como Agile, Identidad Personal, Design Thinking o Business Model Canvas, aplicándolos a un contexto real.
Workbooks.
Hands-on sessions to put into practice the knowledge acquired, not only with the tools and platforms most in demand in each vertical, but also with new work methodologies such as Agile, Personal Identity, Design Thinking or Business Model Canvas, applying them to a real context.