Master of Science in Marketing & Commercial Innovation in Madrid

WHERE Madrid
LENGHT 9 months
START October 2021

Monday and Wednesday, 19:00h to 21:45h

Complementary activities from Monday to Friday in the afternoon

PRICE €7,900

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Why study Master of Science in Marketing & Commercial Innovation?



If you are interested in training in Marketing and commercial trends, the Master of Science in Marketing & Commercial Innovation in Madrid is a good option. In addition, since the business world is very globalized, these studies are taught entirely in English.

Professional outings are very varied. From managerial positions in the marketing and commerce departments to company’s product manager. Study the MSc in Marketing to develop your career in the commercial or sales management and be a consultant or advisor to different companies.



The professors of this MSc in Marketing are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Degrees to be Obtained



Logo ESERP Business School

Master of Science in Marketing & Commercial Innovation

Degree issued by ESERP


Máster en Consultoría Estratégica Empresarial y Comunicación Institucional, especialidad en Marketing y Ventas

University Degree issued by the URJC


Private Master’s Degree in Marketing & Commercial Innovation

Issued by the European Communication School of France – Belgium


International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)


International Certificate*

Issued by the European Communication School (France – Belgium)


*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.

Admissions Process


Admissions Tests


Registration / Enrolment

Payment Methods

Price: €7,900


First payment

The rest will be paid in 10 monthly instalments, financed directly by ESERP, without interest from October to July of €690

5% discount for early payment


* Fees for issuing diplomas and certificates are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.

60 ECTS (European Credit Transfer System)


  • Corporate Digital Culture.
  • Process implantation strategy.
  • Process transformation: RPA, Cloud, Blockchain, IoT, Machine Learning, AI, etc.
  • Transforming impact of Digital Channels.

  • Marketing Department: structure and team.
  • New Digital professions.
  • Digital recruiters and head hunters.

  • Neuroscience and neuromarketing.
  • New profiles: prosumer and stakeholders.
  • Customer relationship management.
  • Big data and KPIS.

  • Basic concepts and elements of branding. Brand image: meanings and differentiation.
  • Managing the Brand in social networks. Personal branding.
  • Types of business conflicts and their sources.
  • Reputation management. Corporate crisis management in digital environments.

  • Basic Legal concepts.
  • Brand protection: terms, scope, renewals, optimization and defence.
  • Intellectual property: legislation, modalities, defence and infringement. New technologies.
  • Image rights, honour and identity.
  • Online Information and image treatment.

  • Market Segmentation: outline, techniques, and typologies.
  • Descriptive, factor analysis, components, cluster, conjoint analysis, MISS model.
  • Marketing mix according to segmentation strategy, positioning and mapping.
  • Internationalization of marketing in the Global Economy.
  • Assessment of international environments.

  • Introduction to forecasting methodology.
  • Qualitative & quantitative methods.
  • Sales forecast, the overall Budget and income. Key aspects of the Budget.
  • Sales and pricing policy.
  • Fixing sales targets as expected demand, product or service.
  • Price as a consumption regulator. Price discrimination.

  • Electronic commercial plan: Models and strategies in e-commerce.
  • The technological structure of e-commerce.
  • Logistics of e-commerce. Online store. Online payment methods.
  • Email marketing and affiliate marketing.
  • Blockchain, growthacking.

  • Digital strategy: Digital Marketing Plan.
  • Social media strategy.
  • Inbound marketing.
  • Mobile marketing.
  • Landing page.
  • Customer experience: Customer experience index, Brand experience index and Employee experience index.

  • Analytical Management of Social Media.
  • Google analytics.
  • Auditing and Analytical reporting.
  • Social Media Metrics and KPIs.
  • SEO and SEM.
  • Web positioning, geolocation, blogging, WordPress.

  • Team management.
  • Empowerment and motivation. Social climate. Talent management.
  • Leadership styles. Change management. Coaching, emotional and social intelligence.
  • Evaluation and reward team performance.
  • Working in multi-cultural teams.

  • Sales campaign planning.
  • Sales team organization. Selection policies, training, motivation, remuneration and control of the commercial network.
  • Total Outsourcing vs. Outsourcing of specific processes.
  • Order and contract Management. Quality and the «ABC» and learning curves.



(*) Curriculum content, its programming and materials may be modified slightly due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Master’s Degree


After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.



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