Master in Corporate Communication: Public Relations and Events Management in Madrid

WHERE Madrid
LENGHT 9 months
START October 2021

Monday and Wednesday from 19:00h to 21:45h
Complementary activities from Monday to Friday in the afternoon

PRICE €7,850

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Why study this Master in Corporate Communication: Public Relations and Events Management?



The Master in Corporate Communication: Public Relations and Events Management in Madrid is designed for you. You will learn all about the internal and external relationships in companies and how technology can help you to achieve your goals.

You will learn how to deal with the media and discover how to project a positive corporate image, as well as how external agents influence all decisions.

Upon completion, you can join the communication departments at companies or be part of the staff at a media outlet.



Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Degrees to be Obtained



Logo ESERP Business School

Master in Corporate Communication: Public Relations and Events Management

Degree issued by ESERP


Master in Strategic Business Consulting and Institutional Communication, specialising in Communication and Public Relations

Master’s Degree issued by the URJC


International Accreditation

International certification of completion of ESERP studies, issued by the European Communication School (France – Belgium)


International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)


International Accreditation

International certification of completion of ESERP studies, Issued by the European Communication School (France – Belgium)


*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.

Admissions Process


Admissions Tests


Registration / Enrolment

Payment Methods

Price: €7,850


First payment

The rest will be paid in 10 monthly instalments, financed directly by ESERP, without interest from October to July of €685

5% discount for early payment



* Fees for the issuing diplomas are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.

60 ECTS (European Credit Transfer System)

  • Business strategy concept: origins, basic concepts, elements and success factors.
  • Strategic management system. Management process: strategic analysis and strategic management.

  • Communication as part of the company’s strategy.
  • Communication in the construction of a company’s image and reputation.
  • Communication in the field of marketing.

  • Persuasion of public opinion.
  • Communication agencies.
  • Verifying and controlling the quality and impact of information and advertising.

  • New technologies in communication. Interactive media.
  • The emergence of social/professional networks and social media.
  • Application of new technologies to communication.

  • Communication strategy. Briefing and debriefing.
  • Structure and development of the plan. Phases and categories. Budget.
  • Control and analysis of results.

  • Types of business conflicts and their sources.
  • Manual in a crisis situation. Communication techniques applied.
  • Risks in a crisis. Disrepute.


  • Official Protocol. RD 2099/1983.
  • Social Protocol.
  • Business Protocol.

  • Planning an event. Dissemination and invitations.
  • Structures and phases. Execution and evaluation. Budget.
  • An event’s operating manual.

  • Basic economic and legal concepts.
  • Protection of honour and privacy.
  • Image rights. Information and image on the internet.

  • Corporate Social Responsibility and Business Ethics.
  • Responsible communication strategies.
  • Contribution to social, economic and environmental improvements.

  • Culture, identity and corporate image.
  • Corporate image vs. advertising or band.
  • The Corporate Visual Identity Manual.

  • Lobbying: directly or indirectly influencing public institutions.
  • Influences and relationships between political, economic and social agents.
  • Overview of the tax, legal and business world.

  • Team Management.
  • Empowerment and motivation. Social climate. Talent management.
  • Leadership styles. Change management. Coaching, emotional and social intelligence.
  • Evaluating and rewarding team performance.
  • Working in multi-cultural teams.

  • Kaplan and Norton’s model.
  • Cause-effect relationships. The strategic map.
  • Implementation of the BSC. Identification of indicators and goals.
  • Actions plans. Those in charge and resources. Analysis, review and adjustment.



(*) Curriculum content, its programming and materials may be modified slightly due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Master’s Degree



After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.


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