Master in Business & Strategic Management in Barcelona

CENTRE

Barcelona

LANGUAGES

Spanish

DURATION

1 year · 60 ECTS

SCHEDULE

Evening
19:00 to 22:00, Tuesdays and Thursdays

*Extra sessions or applied methodologies may be scheduled during weekday evenings

Student profiles of Master in Business & Strategic Management in Barcelona

PRICE   €8,100

Some people are natural born leaders while others are trained over the years. Regardless of which group you belong to, it’s undisputable that you are going to need an education like the Master in Business & Strategic Management in Barcelona at ESERP. This way you will be able to join that small group of people who reach the highest ranks within a company.

The fact is that with this degree you will be able to make decisions of the highest level, setting company goals and supervising them to make sure these are met.

To do this, you will study subject areas that analyse the management of risk, logistics, quality or innovation. Furthermore, the programme also includes subjects like Digital Marketing or Marketing Strategies, CRM or Branding, that will help you to understand the current business world.

To help you with this task, the programme offers two timetables: Tuesdays and Thursdays from 19:00 to 22:00, or one intensive class on Fridays from 17:00 to 22:00. This will enable you to combine your studies with work or other daily activities.

On the other hand, today more than ever it is essential to have a quality education that is recognised by companies. We are fully aware of this and it is why if you study our Master in Business & Strategic Management in Barcelona, besides from studying with the best professionals, you will also receive a double academic recognition: the ESERP degree and a University Degree issued by the UVIC-UCC.

DEGREES AND ACCREDITATIONS


Master in Business & Strategic Management

Master’s Degree issued by ESERP

Private Master’s Degree in General Management and Communication Strategy

Own Master’s Degree issued by the UVIC-UCC

Master in Business & Strategic Management

Issued by the European Communication School (France – Belgium)

International Accreditation*

Issued by the University of Applied Sciences, Schmalkalden (Germany)

International Accreditation*

Issued by the European Communication School (France-Belgium)

*Students who study and successfully completely the ESERP syllabus, attend the international conferences and complete a project on these conferences, will receive the International Accreditations.

METHODOLOGY


Case-Study: Case studies are used to study the functional areas of a business, most of which deal with real problems that can occur in any company.

PMO: Management and support tools to transform a project into reality, with a global and dynamic vision of the environment that includes its strengths and weaknesses.

Inspireo Workshop/Play Learning methodology: Improved entrepreneurship training by unleashing the potential of individuals in a creative and participatory work environment. Implemented through INSPIREO WORKSHOP.

Team Building: Students are divided into small working groups. Group work is a fundamental part of training future professionals to take on positions of responsibility.

OBJECTIVES


  • Good organisational, leadership and management skills.
  • Adaptability to change and innovations in technology.
  • Ability to provide a company’s senior management with strategic and operational plans.
  • Critical analysis and abstract thinking.
  • Quick identification, analysis and solving of problems.
  • Open-mindedness towards the socioeconomic and cultural environment.

As well as a high level of personal and professional cultural enrichment guiding day-to-day activities, ultimately transforming the cost of education into productivity for the business and organisations.

CAREER OPPORTUNITIES


These studies will provide you with the opportunity to develop your professional career in different fields, where you can work in areas such as:

  • General Management.
  • Strategic Planning.
  • Accounting Management and Administrative Control.
  • Business Consulting.
  • Procurement & Supply Chain Management.
  • Administrative-Financial Management.
  • Product, Sales and Brand Manager.
  • Innovation, Research and Development.
  • Production, Logistics and Quality Management.
  • Project Direction and Management.
  • Human Resources and Labour Relations.
  • Social Responsibility and Business Ethics.

ESERP CAREER OPPORTUNITIES

ECONOMIC, FINANCIAL AND LEGAL MANAGEMENT AREA


Financial management: management, strategy and value creation.

  • Financial function: a company’s economic-financial representation, financial ratios and responsibilities.
  • Financial diagnosis: company assessment and financial profitability breakdown.
  • Management of working capital: cash management, credit management for clients regarding stocks, and on suppliers and creditors.
  • Financing decisions: capital cost and financing structure.
  • Residual benefit or economic value added (EVA).
  • The accounting model: estimating earnings and equity.
  • Costs, an executive responsibility: strategic cost management, product costing and breakeven point.
  • Management control and its key control factors.
  • Control levels and budgetary control.
  • The role of the controller.
Risk management.

  • Solvency: settling debts or bankruptcy. Measurement and analysis methodologies.
  • Liquidity Management: obtaining cash resources through exploitation. Stocks Management, NOF (necessary operating funds), that are available in banks…
  • Interest rate management: using money within a certain time. Its fluctuation over time. Economic policy tools.
  • Portfolio management (client insolvency): with a focus on clients, as well as payment deadlines and instruments.
Legal and fiscal framework for a company’s activities.

FISCAL AREA:

  • Types of companies and societies.
  • Value Added Tax (VAT).
  • Corporation Tax.
  • Self-employed.
  • Social security.
  • Intrastat.
  • Impact of taxes on accounting.

LEGAL AREA. BANKRUPTCY LAW.

  • Analysis of the behaviour that company administrators must apply given a company crisis.
  • Cases where the Bankruptcy Law is applied and how it affects companies and individuals.
  • Advantages and disadvantages of voluntarily requesting bankruptcy.
  • Situation that arises once bankruptcy is filed.
  • Administrators’ duties. Know the administrators’ criminal liability. Corporate criminal offences.
Company policy and general management. Organisation and strategy.

  • Nature and progress of organisational thought.
  • The organisation’s structure: basic forms and parts of any organisation.
  • Changes in the modern company; virtual organisation and team structures.
  • Company Development and Company Growth Models in the twenty-first century.
  • Internal Development: matrix of internal development and material investments.
  • External Development: acquisitions, strategic alliances, licences, franchises, joint ventures and mergers.

 

HUMAN RESOURCES AREA AND EXECUTIVE SKILLS


The role of human resources in the company.

  • Analysing the evolution of organisations and the role of human resources.
  • Define the skills required for performing the role of human resources and the required operational departments.
  • Tools for organisational and job position knowledge.
  • Selection system: techniques and tools to be applied.
  • Remuneration systems and their use as an incentive: talent retention.
Executive skills. Leadership and motivation. Team management.

  • Introduction to the concepts of executive skills.
  • Talent management through motivation.
  • Implementation of coaching, emotional and social intelligence in new organisations.
  • Leadership styles and leadership principles.
  • Strategy of general management for team management.
Cooperation and conflicts resolution. Company ethics and CSR.

  • Conflict Management. Employment conflict and resolution.
  • Collective negotiation. Negotiation techniques. Techniques for meetings.
  • Relationships with unions.
  • Rules for achieving a work-life balance.
  • Basic features of the most frequently used contracts in commercial trade.
  • Employment Regulation Records.
  • Contract termination.
  • Basics of business ethics in negotiations.
  • Corporate Social Responsibility in organisations: care of the environment and society. Applicable policies.
  • Social Action as an element that helps CSR and NGOs.
  • Code of Good Governance.
  • Supervisory transparency in the National Stock Market Commission.
  • Reputational risk.

 

SELECTION, TRAINING AND COMMUNICATION AREA


Recruitment 2.0 and selection procedures. Social networks and the Internet.

  • Analysis of individual needs depending on the operational and strategic deployment of the company.
  • Selection systems. Techniques and tools to apply: definition of job positions, search for candidates, filtering systems and interviews, final assessment and the hiring process.
  • Knowing how to find job opportunities.
  • Learn new recruitment concepts and their current and future techniques.
  • Learn about the opportunities of social networking applied to staff selection.
  • New concepts: Employer branding 2.0.
  • Data processing in Recruitment 2.0.
Training and development. Professional career plans.

  • Analysis of short-term needs and design of a mid to long-term human resources plan: selection and internal promotion.
  • Compensation systems and their use as incentive: talent retention.
  • The training plan in companies and organisations. How and when to detect training needs.
  • Training grants and their processing. (Tripartite Foundation for Training and Employment).
  • Training evaluation following Kirkpatrick’s four-level evaluation model. Is it possible to identify the ROI of training?
  • The new trend of creating “corporate universities” for large companies.
Negotiation techniques. Cooperation and resolution of labour disputes.

  • General aspects of negotiation. Negotiation and business.
  • Negotiation principles and its process. Strategies and negotiation plan.
  • Horizontal and vertical negotiation.
  • Commercial, labour and strategic negotiation. Scenarios. Styles.
  • Communication and motivation. Public negotiation. Techniques and tactics.
  • Deadlock in negotiations.
  • Terminations and collective bargaining.
Internal communication.

  • Vehicle for integration and teambuilding.
  • Internal Communication Plan: Objectives.
  • Communication and attaining objectives.
  • Those involved in Internal Communication.

 

 

MARKETING AND COMMERCIAL STRUCTURE AREA


Management of marketing and commerce within the company.

MARKETING

  • The marketing strategy in the company’s overall strategy.
  • Competitive analysis. Market positioning.
  • Consumer testing.
  • Concept of the “life-cycle analysis of the solution.”
  • New media and promotion.
  • Types of marketing. The marketing mix.

COMMERCIAL

  • The role of the commercial area in the company. The company’s own Commercial Management Model.
  • The commercial network structure, planning, goal setting.
  • Commercial Plan: strategy in the preparation and realisation.
  • Support methods for the commercial network.
Marketing strategies. Digital Marketing.

  • Relationship Marketing: concepts, levels and practical tools.
  • Different marketing types and strategies: warranty, frequency, personalised, social, reverse…
  • Customer Relationship Management (CRM).
  • The brand: what it is, evolution of the brand concept and brand image.
  • Measuring a brand: marketing value, economic value and legal value.
  • Internationalisation of brands.
  • Digital Marketing concept.
  • The figure of the Social Media Manager.
  • Keys for optimising the company website.
  • Promotion through the Internet.
  • Social networks.

 

SUPPLY CHAIN, QUALITY AND INNOVATION AREA


Operations management and purchasing functions. Supply Chain.

  • Product management and provisioning.
  • Processes: planning, organisation, management and control in production – goods and services.
  • Operational strategy in manufacturing companies: segmentation of supply and speed of delivery.
  • Result: increased added value in quality, productivity, customer satisfaction, cost reduction, sustainability.
  • Lean Manufacturing – Lean Management (optimisation).
  • Supply Chain.
  • Concepts and definitions linked to production.
Quality management. Innovation Management.

  • The quality assurance system. The ISO 9000 certification.
  • Total quality: satisfaction and customer loyalty.
  • Quality tools.
  • Audit of the quality management system.
  • Measurement, analysis and improvement.
  • Business strategy and innovation strategy.
  • Characteristics of an innovation project.
  • Development of the phases for implementing the innovation management system.

(*) Curriculum content, programming and materials may undergo some variation due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Master’s Degree.

PRICE €8,100


1- GENERAL ACCESS DOCUMENTS


  1. Registration form for the Master’s course at ESERP Business School, completed and signed by the interested party
  2. A photocopy of the applicant’s passport, national identification document (D.N.I.) or ID card if from a European country. The photocopy must be verified at ESERP by submitting the original
  3. 1 passport sized colour photograph (if sent by e-mail, this must be a high-resolution photograph)
  4. Updated curriculum vitae in Spanish or English
  5. Cover letter in Spanish or English
  6. Registration fees: A supporting document must be sent that accredits the first payment, which must include the registration fee
  7. Accreditation of the applicant’s level of language in which the Master’s is taught, by certificate or interview
  8. Submission of original documents upon arrival at the school

The first payment may be made via our website.



2- ESERP BUSINESS SCHOOL PROGRAMME: ACCESS REQUIREMENTS AND QUALIFICATION


One of the following requirements must be fulfilled for access to the ESERP Master’s & MBA programme:

  1. By employment history (Spanish citizens)
  2. Through a letter with a letterhead and stamped and signed by the employer company, accrediting the period worked and the position held. More than one letter may be submitted from various companies, provided that the total amounts to 4 years

  1. Access through a university qualification of 180 ECTS or equivalent.

3- ACCESS REQUIREMENTS FOR QUALIFICATIONS FROM PARTNER UNIVERSITIES


ESERP Bussines School offers the opportunity to obtain a dual qualification with various universities and institutions with which it has educational collaboration agreements.

  1. Submission of original for it to be verified.
  2. In the absence of the original, the applicant can submit the original of his/her European Diploma Supplement (EDS) or its equivalent, Diploma Supplement (DS) or Europass Certificate Supplement (ECS).

  1. Submission of original qualification for it to be verified and submission of personal academic certificate (transcript).
  2. In the absence of the original, the applicant can submit the original of his/her European Diploma Supplement (EDS) or its equivalent, Diploma Supplement (DS) or Europass Certificate Supplement (ECS).

*(EEES)http://www.ehea.info/pid34250/members.html

 

Qualification requirements from a foreign university institution

If the qualifications for access to the Master’s course are gained at an EHEA institution, both the qualification and the academic certificate (transcript) must be recognised and be issued by the competent authorities, in accordance with the legal system of the country of origin.

-The following requirements must also be fulfilled:

  • Legalisation. Only for qualifications from university institutions in territories that are not members of the EU and belonging to the EHEA
  • A legalised translation of any documents that have not been issued in Spanish, Catalan, English, French, Italian or Portuguese.

Legalisation process for academic documents issued abroad (not member countries of the EU).

The information concerning the legalisation process must be issued by the university that gave the course, the competent authority or the consular services of the country of origin of the documents.

The necessary steps for the legalisation and, therefore, for these documents to be valid in Spain, vary according to the country of origin of the course or qualification, depending on whether there is an applicable international agreement.

  • Countries that have signed up to The Hague Convention of 10/05/1961:

Apostille: The competent authorities of the country must provide recognition of the signatures of the responsible academic parties and must issue the relevant apostille.

The apostille must appear on the original document.

Hague Convention countries

  1. Submission of recognised qualification and personal academic certificate, both legalised, that accredit access to post-graduate courses.
  2. In their absence, a document issued by the university that accredits this.

 

Qualification requirements from a foreign university institution:

If the qualifications for access to the Master’s course are gained at a foreign higher education institution, both the qualification and the academic certificate (transcript) must be recognised and be issued by the competent authorities, in accordance with the legal system of the country of origin.

The following requirements must also be fulfilled:

  • Legalisation. Only for qualifications from university institutions in territories that are not members of the EU and not belonging to the EHEA
  • A translation of any documents that have not been issued in Spanish, Catalan, English, French, Italian or Portuguese

Legalisation process for academic documents issued abroad:

The information concerning the legalisation process must be issued by the university that gave the course, the competent authority or the consular services of the country of origin of the documents.

The necessary steps for the legalisation and, therefore, for these documents to be valid in Spain, vary according to the country of origin of the course or qualification, depending on whether there is an applicable international agreement.

The various legalisation procedures are as follows:

A) Countries that have signed up to The Hague Convention of 10/05/1961:

Apostille: The competent authorities of the country must provide recognition of the signatures of the responsible academic parties and must issue the relevant apostille.

The apostille must appear on the original document.

Hague Convention countries

B) Countries that have signed the Andrés Bello Convention Bolivia, Chile, Colombia, Cuba, Ecuador, Spain, Panama, Paraguay, Peru and Venezuela) and other countries.

These must be officially legalised and therefore the documentation must be submitted to:

  • The Ministry of Education of the country of origin for recognition of the signatures that appear in the original document.
  • The Ministry of Foreign Affairs of the country of origin, for the legalisation of the signature recognition performed by the Ministry of Education.
  • The Spanish Consulate of the country of origin, for the recognition of the above legalisation.

A minimum of 4 years’ work experience must be accredited.

This can be accredited:

  1. By employment history (Spanish citizens)
  2. Through a letter with a letterhead and stamped and signed by the employer company, accrediting the period worked and the position held. More than one letter may be submitted from various companies, provided that the total amounts to 4 years.

-The University of Vic, Central University of Catalonia will award a Specialisation Certificate qualification once the Master’s programme has been completed.

Additional Information


Any documents that have not been issued in Spanish, Catalan, English, French, Italian or Portuguese must be submitted accompanied by their relevant official translation into Spanish or English, including the stamp of the translator.

In the case of documents that must be legalised, the official translation must be performed once the document’s legalisation has been completed, and therefore the official translation must include the legalisation procedure for signatures. In any case, the submission of the official translation does not exempt the applicant from the requirement to submit the original document.

The translation into Spanish may be performed:

  • By a certified translator, who is duly authorised and registered in Spain.
  • By the Language Interpretation Office of the Spanish Ministry for Foreign Affairs and Cooperation.
  • By UNESCO; the office of the Iberoamerican Cooperation Institute or any other organisation recognised by Spain.
  • By any Spanish diplomatic or consular mission abroad.
  • By the diplomatic mission in Spain of the country of which the applicant is a citizen, or that is the country of origin of the document, as applicable.

The submission of the documentation by e-mail, accompanied by the ADMISSION application shall be a requirement for its processing, but under no circumstances does this exempt the applicant from the requirement to make a hard copy submission.

It is therefore a compulsory requirement to present all the original documents at ESERP before the end of the month following the beginning of the academic year of the course, where a relevant copy of them shall be made and where they shall be verified.

Failure to submit the documentation within the aforementioned time period shall represent a waiver of the right to the qualification issued by the partner university.

 PAYMENT


EU Students (European Union) in possession of a NIE
First payment€1,500
The rest will be paid in 10 consecutive monthly instalments of €660 from October to July€6,600
5% discount for early payment€7,695

 

Non-EU Students (European Union)
First payment€2,500
The rest will be paid in 10 consecutive monthly instalments of €560 from October to July€5,600
5% discount for early payment€7,695

* Fees for diplomas and certificates are not included.
* In the event that the student pays for the entire programme at a price different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
The 5% discount for early payment will also be applied for those students who, after paying the registration, decide to pay for the rest of the programme before it starts. In this case, the discount is applied for the remaining amount that is pending payment
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.

Nuestros profesores


ESERP’s faculty is made up of professionals with extensive professional and academic experience who are able to transfer their expertise and knowledge to the classroom.

Some of the professors who teach as part of this Master are listed below:

Joaquin Viñas Freelance Training Facilitator, Teacher and Guest Speaker on Emotional...
Claudia Chianese Coach and Expert Consultant in the Development of Individuals and Hea...
Josep Jonàs Cortés Manager of the Business Unit at the Fira de Barcelona where he previou...
Pere Gómez Founder and Manager of Valoria Consulting S.L., Management Consulting,...

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