Master in Corporate Communication Management: Public Relations, Protocol and Events in Barcelona

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WHERE Barcelona
LANGUAGE 80% Spanish · 20% English
LENGHT 9 months
START October
SCHEDULE

Tuesday and Thursday from 19:00h to 21:45h
Complementary activities from Monday to Friday in the afternoon

PRICE €7,950

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Why study this Master in Corporate Communication Management?


Studying this Master’s Degree will allow you to develop your communication skills in order to work in the business field. If you are an active person with people skills and you’re interested in communication and public relations in a business environment, then the Master in Corporate Communication Management in Barcelona is the degree for you.

You will be able to hold a position in the communication area of any company, allowing you to act before internal and external audiences, in addition to organising events. You will also develop and execute strategies in a dynamic and global environment.

 

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Degrees to be Obtained


 

Master in Corporate Communication Management: Public Relations, Protocol and Events

Degree issued by ESERP

Master in Marketing and Commercial Management

University Degree issued by the UVIC-UCC

Master in Marketing Management – Commercial and Communication Strategy

Issued by the European Communication School of France – Belgium

International Certificate*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

International Certificate*

Issued by the European Communication School (France – Belgium)

 

*Students who study and successfully complete the ESERP’s study plan, attend the international conferences and do a project on said conferences will obtain the International Certificates.

Methodology


Professors


Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Admissions Process


Documentation

Admissions Tests

Resolution

Registration / Enrolment

Payment Methods


Price: €7,950

 

First payment

€1,000
The rest will be paid in 10 monthly instalments, financed directly by ESERP, without interest from October to July of €695

5% discount for early payment

€7.552

* Fees for issuing diplomas and certificates are not included.
* In the event the student pays for the entire programme at a price that is different from that indicated on the website (due to the application of scholarships or grants), the discount for early payment will be 5% of the final price to be paid.
* The 5% discount for early payment will also be applied to those students who, after paying the enrolment fee, decide to pay for the rest of the programme before it starts. In this case, the discount will applied to the remaining amount that is pending payment.
* Master’s Degree included in the incentive programmes of the Tripartite Foundation.

COMMUNICATION AND PR AREA


  • Communication as part of the company’s strategy.
  • Communication in the construction of a company’s image and reputation.
  • Communication in the field of marketing.

  • Persuading the Public.
  • Communication Agencies.
  • Verifying & controlling quality. Impact of information and advertising.

  • New technologies in communication. Interactive media.
  • The emergence of social/professional networks and social media.
  • Application of new technologies to communication.

  • Communication strategy. Briefing and debriefing.
  • Structure and development of the plan. Phases and categories. Budget.
  • Control and analysis of results.

  • Types of business conflicts and their sources.
  • Manual in a crisis situation. Communication techniques applied.
  • Risks in a crisis. Disrepute.

COMMUNICATION AND EVENTS AREA


  • Planning an event. Dissemination and invitations.
  • Structures and phases. Execution and evaluation. Budget.
  • An event’s operating manual.

  • Basic economic and legal concepts.
  • Protection of honour and privacy.
  • Image rights. Information and image on the internet.

  • Corporate Social Responsibility and Business Ethics.
  • Responsible communication strategies.
  • Contribution to social, economic and environmental improvements.

MULTICULTURALISM AND COMMUNICATION AREA


  • Culture, identity and corporate image.
  • Corporate image vs. advertising or band.
  • The Corporate Visual Identity Manual.

  • Business and social etiquette.
  • From negotiation and communication to cultural clashes.
  • Protocol: pluralism and multiculturalism.

  • Lobbying: directly or indirectly influencing public institutions.
  • Influences and relationships between political, economic and social agents.
  • Overview of the tax, legal and business world.

  • Leadership styles. Coaching and emotional and social intelligence.
  • Communication and efficient persuasion. Speaker skills.
  • Breathing and tone of voice. Techniques for controlling nerves and stress.

MT – MASTER’S THESIS


 

(*) Curriculum content, its programming and materials may be modified slightly due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Master’s Degree
.

ESERP ALUMNI


After the programme, you will be part of ESERP ALUMNI: an active community with an international presence made up of more than thirty-five thousand former students.

 

 

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+34 900 101 483

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