Online Programme in E-Commerce & Digital Strategy

WHERE Mallorca
LANGUAGE Spanish
LENGHT 6 weeks
START February 9th, 2021
SCHEDULE

Tuesday, Wednesday and Thursday from 19:00h to 21:30h

+4 e-commerce Talks

PRICE €1,650

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Why study E-Commerce and Digital Strategy?


 

The Program in E-Commerce and Digital Strategy Online, with a duration of 6 weeks, is aimed at professionals who want to develop their career in the digital area and e-commerce. It will be developed in Streaming, being all classes live and interactive between speakers and students.

By doing the program you will acquire knowledge and skills in a growing sector, with high demand for profiles with digital knowledge. In addition, the course allows you to understand the current digital environment, as well as acquire the necessary knowledge for the management of digital business transformation.

Through real cases and a final project, you will learn the main tools and resources to manage an online business.

 

With the collaboration of

Bahia Principe, collaborator Programme in E-Commerce and Digital Strategy

Degree to be Obtained


Programme in E-Commerce & Digital Strategy in Mallorca

Degree issued by ESERP

 

Methodology


Practical Modules


In our E-commerce and Digital Strategy Program, the functional areas of e-commerce are studied through case studies, most of which develop real problems that can occur in any area of
E-commerce. These cases facilitate the development of critical thinking.

Project


During the E-commerce Program, the student will develop in parallel a Final Project in which all the knowledge acquired in each of the modules that make up the Program will be applied.

This allows an immediate practical application of the knowledge acquired, promoting the enrichment of knowledge among participants.

ESERP Training Lab


It is a facilitator-led impact session; it contains elements of self-learning.
It is a transversal knowledge that serves as an anchor for the knowledge acquired in the academic programme.

more information

Professors


Admissions Process


Documentation

Admissions Tests

Resolution

Registration / Enrolment

Payment Methods


Price: €1,650

 

First payment

€800
The rest will be paid in 2 monthly instalments, financed directly by ESERP, without interest of €525

10% discount for early payment

€1,485

 

  • Importance of online distribution in the current environment.
  • What we define as e-commerce.
  • Players and competition.
  • Direct sale.
  • Change management.

SESSION:

– Project mentoring

Practical application of all the concepts developed. A real market challenge will be posed and the work will consist of the presentation of a project.

  • Online Marketing objective and strategy.
  • Customer Journey.
  • SEM / SEO Social Networks.
  • Emailing.
  • Metasearch engines.
  • DSP + DMP programmatic.

SESSION:

– Project mentoring

Practical application of all the concepts developed. A real market challenge will be posed and the work will consist of the presentation of a project.

  • Tools and metrics.
  • Analytics – Attribution Models.
  • A/B Test. Content customisation.
  • Data Mining.

SESSION:

– Project mentoring

Practical application of all the concepts developed. A real market challenge will be posed and the work will consist of the presentation of a project.

  • Digital content.
  • Engagement. Loyalty. CRM.
  • Revenue & pricing.
  • Mobile – Omnichannel.
  • Online reputation and community management.

SESSION:

– Project mentoring

Practical application of all the concepts developed. A real market challenge will be posed and the work will consist of the presentation of a project.

Practical application of all the concepts acquired through the modules in a Final Project, enabling immediate practical application of the knowledge acquired. You will be tutored by the Director of E-commerce and Sales of Bahia Principe.

 

(*) The content of the programme, its scheduling and materials may be altered due to changes in academic planning.

(*) The order of the modules is indicative based on the scheduling of the Executive Programme.

 

Answer your questions

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+34 900 101 483

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