Executive Programme in Neurosales and Negotiation Skills in Mallorca

LOCATION

Mallorca

LANGUAGE

Spanish

DURATION

2 months
Start Date February 3rd, 2020

SCHEDULE

Tuesday and Thursday from 7:00 pm to 10:00 pm

PRICE  €1,850

The executive programmes, with a duration of 2 months, allow you to broaden your perspective on the business reality under study, pursuing the goal of internalising new ways of leading, while also provoking self-reflections.

The executive programmes base their pedagogical approach on a combination of theory, adequately adapted to each of the academic programme’s modules, along with the active debate on real business situations that students must analyse, applying the knowledge they have gained from a faculty of professors that is characterised by their demonstrated professional experience within their diverse fields. The student will become aware of several key factors that are essential to the correct and swift identification and solution of incidents or problems that affect any department or an organisation as a whole.

With the Executive Programme in Neurosales and Negotiation Skills, you will obtain the necessary skills to apply different techniques in the sales process, in addition to influencing the customer’s purchasing decisions.

DEGREE


Executive Programme in Neurosales and Negotiation Skills

Degree issued by ESERP

Methodology


Practical Exercises: Activities oriented towards analysing and solving a concrete aspect of the topics discussed in the modules

Case-Study: Used to study the functional areas of a business, the majority of which address real problems that can occur in any company.

Masterclass: Lectures given by professionals in the sector.

Objectives


  • Obtain the necessary skills to apply neurosales techniques.
  • Increase the effectiveness of communication with the customer and increase the productivity of your proposals in order to be able to influence their purchasing decisions.
  • Learn how to apply knowledge on neuromarketing and neurosales to your professional activity.

Career Opportunities


The Executive Programme in Neurosales and Negotiation Skills offer you the possibility to develop your professional activity, working in different areas such as:

  • Marketing and Sales Departments
  • Commercial Director
  • Sales Manager
  • Product Manager
  • Head of Expansion
  • Controller
  • Key Account Manager

eserp career opportunities

MODULES


NEUROSALES AND ITS IMPACT ON THE CUSTOMER

  • Customer sensations during the purchasing process
  • Customer segmentation
  • Sales factors: claim, pain, gain
SALES COMPETENCES AND SKILLS

  • NLP applied to the sales process
  • Verbal and non-verbal communication
  • Power of persuasion in sales
SALES PROCESS AND FORECAST 

  • Planning and forecasting sales
  • Usability of social networks
  • Sales visits: contact and development
NEURONEGOTIATION: PHASES, PROPOSALS AND CLOSURES

  • Strategies and negotiation phases
  • Presentation of proposals


(*) Curriculum content, programming and materials may undergo some variation due to changes in academic planning.

(*) The order of the modules is indicative based on the scheduling of the Executive Programme.

PRICE  €1,850 

Access


You must submit an updated resume in order for the Academic Committee to evaluate the suitability of your academic and/or professional profile in order to attend this programme.

This programme is aimed at professionals who are looking to learn more about the techniques and tools that will achieve better results in the company and/or the sales & commercial department. Therefore, having a specific degree or previous experience in any specific sector is not a requirement.

Payment


All students
First payment€1,000
The rest will be paid in 2 monthly payments of €425€850
5% discount for early payment€1,757

*Programme included in the incentive programmes of the Tripartite Foundation.

Our Professors


ESERP’s faculty is made up of professionals with extensive professional and academic experience who are able to transfer their expertise and knowledge to the classroom.

Some of the professors who teach as part of this Executive Programme are listed below.

Sergio García Codina Bachelor’s Degree in Business Administration and Economics (UAM)...
David Gómez Picard He is the Manager of FAN Mallorca ShL: He served as Managing Director ...
Patrick Amengual Professional experience: 4 years working at Piaggio and Sonny in the p...
Javier González Consultor y Formador para el Crecimiento Empresarial. Especialista en ...

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