Executive Programme in E-Commerce Digital Hotel Distribution in Mallorca

LOCATION

Mallorca

LANGUAGE

Spanish

DURATION

3 months
Starts in 02nd February 2018

SCHEDULE

Friday afternoons

from 6:00 pm to 10:00 pm

SPONSORED BY


With the possibility of doing an internship during the course with the company BAHÍA PRÍNCIPE and participating in a real project they are working on*.

PRICE  € 1,850 

The Executive Programme in E-Commerce Digital Hotel Distribution in Mallorca, with a duration of 3 months, is aimed at professionals who are eager to develop their career in the digital area of a hotel chain.

By completing the Executive Programme in E-Commerce Digital Hotel Distribution in Mallorca, you will obtain knowledge and skills within a growing sector that has a high demand for people with digital knowledge. In addition, the Executive Programme will allow you to gain an understanding of the current digital environment faced by the hotel sector, in addition to acquiring the knowledge needed to manage the digital commercial transformation of hotels.

The Executive Programme in E-Commerce Digital Hotel Distribution in Mallorca bases its pedagogical approach on a combination of theory, adequately adapted to each of the academic programme’s modules, along with the active debate of real business situations that students must analyse, applying the knowledge they have gained from a faculty of professors that is characterised by their demonstrated professional experience within their diverse fields.

Thanks to our specialised educational programme and our platform of career opportunities, the Executive Programme in E-Commerce Digital Hotel Distribution in Mallorca will undoubtedly facilitate your rapid incorporation into the professional world of communication. An exciting challenge that, along with your hard work, we are eager to be a part of.

DEGREES AND ACCREDITATIONS


Executive Programme in E-Commerce Digital Hotel Distribution

Degree issued by ESERP

International Accreditation*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

International Accreditation*

Issued by the European Communication School (France – Belgium)

*Students who study and successfully completely the ESERP study plan, attend the international conferences and complete a project on these conferences, will receive the International Accreditations.

Methodology


Case-Study: the practical elements of business are studied through the lens of real-life cases, most of which involve problems that could occur at any company.

Practical exercises: activities oriented towards analysing and solving a concrete aspect of the topics discussed in the modules.

Team Building: Students are divided into small work groups. Teamwork is a fundamental component for the preparation of future professionals holding positions with responsibility.

Final Project: Practical application of what you’ve learned to a business project with monitoring and evaluation by an instructor.

Objectives


Obtain knowledge and skills within a growing sector, with a high demand for profiles with digital knowledge. Gain an understanding of the current digital environment that the hotel sector is facing.

Acquire the knowledge needed to manage the commercial digital transformation of hotels.

Profiles, digital natives, who are eager to develop their career in the digital area of a hotel chain.

Career Opportunities


These studies offer you the possibility of developing your professional activity and working in different areas, such as:

  • Digital Marketing Management.
  • E-Commerce Manager.
  • Community Manager.
  • Social Media.
  • E-Commerce: b2b, b2c, one2one.
  • Strategic Consulting in Digital Marketing.

eserp career opportunities

MODULES


Digital Strategy

  • Importance of online distribution in the current environment
  • What we define as e-commerce
  • Players and competition
  • Direct sale
  • Change management

 

Online marketing for e-commerce

  • Objective and Strategy of online marketing.
  • Customer Journey
  • SEM / SEO Social Networks
  • Emailing
  • Metasearch engines
  • DSP & DMP Programmatic
Usability and Analytics

  • Tools and metrics
  • Analytics – Attribution Models
  • Test A/B. Content customisation
  • DATA Mining
Digital transformation

  • Digital content
  • Engagement. Loyalty. CRM
  • Revenue and pricing.
  • Mobile – Omnichannel
  • Online reputation and community management.
Final Project


(*) Curriculum content, programming and materials may undergo some variation due to changes in academic planning.

(*) The order of the modules is indicative based on the scheduling of the Master’s Degree.

PRICE  € 1,850 

Admission


  1. Application form for the ESERP Business School Master’s Degree, filled in and signed by the applicant
  2. Copy of Passport, D.N.I or European country identity card. The copy must be certified at ESERP by presenting the original
  3. 1 passport-style colour photograph (if sent by email, it must be in high resolution)
  4. Updated resume in Spanish or English
  5. University degree

Payment


All students
First payment €1000
The rest will be paid in 2 monthly payments of €425 €850
5% discount for prompt payment

*Programme included in the incentive programmes of the Tripartite Foundation.
*Fees for issuing diplomas and certificates are not included.

Our professors


ESERP’s faculty is made up of professionals with extensive professional and academic experience who are able to transfer their expertise and knowledge to the classroom.

Some of the professors who teach as part of this Executive Programme are listed below.

Maxime Renaudin E-Commerce Executive – UX & Analytics chez Bahia Principe Hotels...
Juan Campins Crespi I am currently working at the Bahia Principe hotel chain as Director o...
Ramón Oyuela Self-driven, independent and adaptable. I believe that adapting to cha...
Cristian Alcoba Global Direct Sales Manager in Bahia Principe Hotels & Resorts Gen...
Sílvia Iglesias She is the Head of E-commerce at Grupotel Hotels & Resorts. More t...

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