Programme in E-Commerce & Digital Strategy in Mallorca

RESERVE YOUR SPOT
WHERE Mallorca
LANGUAGE Spanish
LENGHT 2 months
START November, 2020
SCHEDULE

Tuesday, Wednesday and Thursday from 19:00h to 21:45h

PRICE €1,650

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Why study this programme?


The Executive Programme in E-Commerce Digital Hotel Distribution in Mallorca, with a duration of 2 months, is aimed at professionals who are eager to develop their career in the digital area of a hotel chain.

By completing this programme, you will acquire knowledge and skills within a growing sector that has a high demand for people with digital knowledge. In addition, the Executive Programme will allow you to gain an understanding of the current digital environment that the hotel sector is facing, while also acquiring the knowledge needed to manage the digital commercial transformation of hotels.

Without a doubt, our Executive Programme in E-Commerce Digital Hotel Distribution in Mallorca will facilitate your entry into the labour market is a short period of time, through our specialised educational programme and our platform of Career Opportunities.

The Programme bases its pedagogical approach on a combination of theory, adequately adapted to each of the academic programme’s modules, along with the activate debate on real business situations that students must analyse, applying the knowledge they’ve acquired from a faculty of professors that is characterised by their proven professional experience within their diverse fields.

 

With the collaboration of

Degree to be Obtained


Programme in E-Commerce & Digital Strategy in Mallorca

Degree issued by ESERP

 

Methodology


Objectives


 

Obtain knowledge and skills within a growing sector, with a high demand for profiles with digital knowledge. Gain an understanding of the current digital environment that the hotel sector is facing.

 

Acquire the knowledge needed to manage the commercial digital transformation of hotels.

 

Digital native profiles, who are eager to develop their career in the digital area of a hotel chain.

Faculty


Admissions Process


Documentation

Admissions Tests

Resolution

Registration / Enrolment

Payment Methods


Price: €1,850 

First payment

€1,000

The rest will be paid in 2 monthly instalments of €425

€850

10% discount for early payment

€1,665

* Programme included in the incentive programmes of the Tripartite Foundation.

MODULES


 

MODULE 1:


  • Importance of online distribution in the current environment.
  • What we define as e-commerce.
  • Players and competition.
  • Direct sale.
  • Change management.

Session

  • Practical application of all explored concepts. A real market challenge will be laid out and the work will consist in presenting a project.

MODULE 2:


  • Online Marketing objective and strategy.
  • Customer Journey.
  • SEM / SEO Social Networks.
  • Emailing.
  • Metasearch engines.
  • DSP + DMP programmatic.

Session

  • Practical application of all explored concepts. A real market challenge will be laid out and the work will consist in presenting a project.

MODULE 3:


  • Tools and metrics.
  • Analytics – Attribution Models.
  • A/B Test. Content customisation.
  • Data Mining.

Session

  • Practical application of all explored concepts. A real market challenge will be laid out and the work will consist in presenting a project.

MODULE 4:


  • Digital content.
  • Engagement. Loyalty. CRM.
  • Revenue & pricing.
  • Mobile – Omnichannel.
  • Online reputation and community management.

Session

  • The project will be defended before the professors and management team of the ESERP Business School and Bahia Principe Hotel & Resorts.

 

(*) The content of the programme, its scheduling and materials may be altered due to changes in academic planning.

(*) The order of the modules is indicative based on the scheduling of the Executive Programme.

 

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+34 900 101 483

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