Executive Programme In Yield & Revenue Management in Mallorca
ESERP’s Executive Programmes last two months, and allow you to broaden your perspective on the reality of business. Furthermore, they have the goal of teaching new management methods and providing students with the tools to productively self-analyse.
During the study and practical elements of all of the modules that make up the programmes, the student will acquire a strong capacity for business organisation and management, and improve their ability to provide strategic and operational plans for Senior Management at a business. The student will become aware of a number of key, necessary factors for the efficient and correct identification and resolution of the incidents or problems that could affect an organisation or one of its divisions.
The Executive Programmes base their teaching methodology on a combination of theoretical explanation, fine-tuned to each module of the academic programme, and participative debate on real-life business situations. Students analyse these situations, applying the knowledge they’ve gained from professors with concrete professional experience in their fields.
DEGREES AND ACCREDITATIONS
Executive Program in Yield & Revenue Management
Issued by ESERP
Issued by the University of Applied Sciences, Schmalkalden (Germany)
Issued by the European Communication School (France – Belgium)
*Students who take and complete the Degree, having attended international conferences that may be offered depending on the annual academic calendar, and completing the included work, will obtain the following International Accreditations.
Practical exercises: activities oriented towards analysing and solving a concrete aspect of the topics discussed in the modules.
Case-Study: Used to study the functional areas of a business, the majority of which address real problems that can occur in any company.
Masterclass: Lectures given by professionals in the sector.
Revenue Management is a sales technique based on the analysis of the different variables that affect client purchase decision-making.
With a correct management of income through Yield and Revenue Management, we are able to maximise the hotel’s sales, and make them as profitable as possible through the most appropriate channels. Therefore, the main objective is to sell as much as possible in the best way possible, guaranteeing customer satisfaction and analysing different market variables on a daily basis.
The program allows you to get to know and manage all of the channels for hotel industry commercialisation and the corresponding technological tools, in addition to understand all of the main techniques for sales and distribution.
The programme will give you the ability to develop your professional activities in different areas, such as:
- Marketing and sales departments
- Department of yield and revenue
- Analysis of the market and market variables
- Manager for vacancies in the hospitality industry and pricing
- Hotel reception, with a speciality in Revenue
- Over-booking specialist
- Tourism and hotel sector, transport, travel agencies, tour operators, hospitality, and other related businesses
|Yield Strategies and Revenue Management|
|Tools and Methodologies for Revenue Management |
|Pricing & forecast|
|Application of Revenue Management to the hospitality industry|
(*) The content of the programme, schedule, or materials may be altered due to changes in academic planning.
(*) The order of the modules is for purposes of orientation in regards to the scheduling of the Executive Program.
It is necessary to present an updated CV, in order for the Academic Commission to assess the suitability of your academic and/or professional profile for this programme.
This program is oriented towards any professional with the desire to increase their knowledge of the techniques and tools needed for better results from their business and/or sales or marketing department, making it unnecessary to possess any specific prior degree or experience from a concrete sector.
|The remaining amount will be paid in five monthly payments of €425||€850|
|5% discount for prompt payment||€1757|
|Program included in the incentive programmes of the Tripartite Foundation|
*Fees for diplomas and certificates are not included.
The faculty at ESERP is made up of professionals with broad academic as well as work experience, able to bring their experience and knowledge into the classroom.
Some of the professors teaching courses for this Executive Program are listed below.