Revenue Management is a sales technique based on the analysis of the different variables that affect a customer’s purchase decision.
By properly managing revenue through Yield and Revenue Management, we are able to maximise sales and make them as profitable as possible using the most appropriate channel. Thus, the idea is to sell as much as possible in the best possible way while achieving customer satisfaction, analysing the different market variables on a daily basis.
This programme allows you to know and manage all hotel marketing channels, in addition to implementing technological tools and understanding the main sales and distribution techniques.
The Executive Programmes last two months, allowing you to broaden your perspective of the business reality being studied, while pursuing the goal of internalising new ways of leading and making thought-provoking reflections. The executive programmes base their pedagogical approach on a combination of theory, adequately adapted to each of the academic programme’s modules, along with the activate debate on real business situations that students must analyse.
At the end of the Programme, several sessions of Simulation of Highly Competitive Environments will be held. Through these sessions, all the knowledge seen during the Programme will be applied in a practical way, thus offering a higher degree of knowledge.
(*) The content of the programme, its scheduling and materials may be altered due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Executive Programme.