Executive Programme in Yield & Revenue Management in Mallorca

RESERVE YOUR SPOT
WHERE Mallorca
LANGUAGE Spanish
LENGHT 2 months
START February 3, 2020
SCHEDULE

Mondays and Wednesdays from 7:00 pm to 10:00 pm

PRICE €1,850

Why study this programme?


Revenue Management is a sales technique based on the analysis of the different variables that affect a customer’s purchase decision.

By properly managing revenue through Yield and Revenue Management, we are able to maximise sales and make them as profitable as possible using the most appropriate channel. Thus, the idea is to sell as much as possible in the best possible way while achieving customer satisfaction, analysing the different market variables on a daily basis.

This programme allows you to know and manage all hotel marketing channels, in addition to implementing technological tools and understanding the main sales and distribution techniques.

The Executive Programmes last two months, allowing you to broaden your perspective of the business reality being studied, while pursuing the goal of internalising new ways of leading and making thought-provoking reflections. The executive programmes base their pedagogical approach on a combination of theory, adequately adapted to each of the academic programme’s modules, along with the activate debate on real business situations that students must analyse.

With the collaboration of…

Degree to be Obtained


 

Executive Programme in Yield & Revenue Management

Degree issued by ESERP

 

Faculty


Admissions Process


Documentation

Admissions Tests

Resolution

Registration / Enrolment

Payment Methods


Price: €1,850 

First payment

€1,000

The rest will be paid in 2 monthly instalments of €425

€850

10% discount for early payment

€1,665

* Programme included in the incentive programmes of the Tripartite Foundation.

MODULES


 

MODULE 1:


  • Pricing as an organisational function.
  • Micro-analysis of transactions.
  • Segmentation of prices.
  • Dynamic pricing.
  • How to set sales objectives according to expected future demand.
  • Time horizons.

Session

  • Practical application of all explored concepts. A real market challenge will be laid out and the work will consist in presenting a project.

MODULE 2:


  • Online Marketing objective and strategy.
  • Customer Journey.
  • SEM / SEO Social Networks.
  • Emailing.
  • Metasearch engines.
  • DSP + DMP programmatic.

Session.

  • Practical application of all explored concepts. A real market challenge will be laid out and the work will consist in presenting a project.

MODULE 3:


  • Obtaining the information needed to analyse demand.
  • Making future demand predictions.
  • Understanding the characteristics of segmentation in order to adapt the hotel product.
  • Online positioning and price strategy.
  • Being geared towards revenue optimisation and customer service.

Session

  • Practical application of all explored concepts. A real market challenge will be laid out and the work will consist in presenting a project.

MODULE 4:


  • Main tools.
  • What is overbooking and how does it occur?
  • Consumption practices.
  • Reservation system. The guaranteed reservation.
  • Technical aspects of online reservations.
  • Revenue Management for groups.

Session

  • Practical application of all explored concepts. A real market challenge will be laid out and the work will consist in presenting a project.

MODULE 5:


  • The main objective of Revenue Management in the restaurant industry.
  • Analysing the factors that influence strategy.
  • Developing the ability to identify and apply Restaurant Revenue.
  • Improving customer experience and improving procedures.

Session.

  • The project will be defended before the professors and management team of the ESERP Business School and Air Europa executives.

(*) The content of the programme, its scheduling and materials may be altered due to changes in academic planning.

(*) The order of the modules is indicative based on the scheduling of the Executive Programme.

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