Executive Program in Corporate Communication

Executive Program in Corporate Communication in Mallorca

CENTRE

Mallorca

LANGUAGE

Spanish

DURATION

3 months

Starts on January 26 2018

SCHEDULE

Afternoon
18:00 to 22:00, Friday

PRICE  €1,850 

Become a specialist in business communication by studying at our Executive Program in Corporate Communication in Mallorca, which will fully develop your communication skills in both online and offline settings. If you are passionate about public relations, this is your program!

Since all of our professors are active professionals in this field, after the program ends you will be able to hold a Communications Manager position in any company, as you will have the ability to manage any reputation crisis for a company. In addition, you will also be able to successfully organise corporate events that are essential for achieving goals.

You will also acquire the necessary knowledge to work with digital marketing, allowing you to remain up-to-date with new corporate communication strategies and crisis resolution in digital media. And, of course, you will be well prepared when it comes to non-verbal communication; an essential skill for transmitting and interpreting messages.

Our Executive Program in Corporate Communication in Mallorca will undoubtedly facilitate your incorporation into the professional world of communication in a short period of time, thanks to our specialised education programme and our career opportunities. This is an exciting challenge in which, along with your effort, we are delighted to be a part of.

DEGREES AND ACCREDITATIONS


Executive Program in Corporate Communication

Issued by ESERP

International Accreditation*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

International Accreditation*

Issued by the European Communication School (France – Belgium)

*Students who study and successfully complete the ESERP syllabus, attend the international conferences and complete a project on these conferences, will receive the International Accreditations.

Methodology


Case-Study: the practical elements of business are studied through the lens of real-life cases, most of which involve problems that could occur at any company.
Practical exercises: activities oriented towards analysing and solving a concrete aspect of the topics discussed in the modules.
Team Building: students are divided into small work groups. Teamwork is a fundamental component for the preparation of future professionals holding positions with responsibility.
Final Project: practical application of what you’ve learned to a business project with monitoring and evaluation by an instructor.

Objectives


To be able to anticipate trends and generate change that adds value to the corporate communication of organisations.

Given the innovative nature of the educational proposal, this Programme has been designed to offer multidisciplinary training to all communication and events organisation professionals.

Career opportunities


These studies will provide you with the opportunity to develop your professional career in different fields, where you can work in areas such as:

  • Management of Corporate Communication in companies
  • Communications Manager
  • Media Professional
  • Events Organisation Management
  • Professional in Communication Services and Agencies

eserp career opportunities

MODULES


Public Relations, Reputation Management and Conflicts in Corporate Communication

  • Online reputation management. Designing, Planning and Monitoring an Online Reputation Plan
  • Crisis & Stakeholders
  • Manual for a crisis situation. Applied communication techniques
Management of Corporate Communication

  • Strategic Communication in the company
  • Roles and responsibilities of the Communications Manager
  • Corporate Social Responsibility
  • Strategic Management of Partnerships & Sponsors
Events Organisation

  • Events planning
  • Structures and stages. Execution and Evaluation. Budget
  • Event Operational Manual
Communication Plan

  • Communication Strategy
  • Media Planning
  • Structure and development of the plan. Budget
  • Digital Communication Plan
  • Control and analysis of results


(*)The content of the programme, schedule, or materials may be altered due to changes in academic planning.

(*)The order of the modules is indicative based on the scheduling of the Executive Program.

PRICE  €1,850 

Admission


It is necessary to present an updated CV, in order for the Academic Commission to assess the suitability of your academic and/or professional profile for this programme.

This program is oriented towards any professional with the desire to increase their knowledge of the techniques and tools needed for better results from their business and/or sales or marketing department, making it unnecessary to possess any specific prior degree or experience from a concrete sector.

Payment


All students
Initial payment€1,000
The rest will be paid in 2 monthly payments €425€850
5% discount for prompt payment
Program included in the incentive programmes of the Tripartite Foundation

* Fees for diplomas and certificates are not included.

Our professors


ESERP’s faculty is made up of professionals with extensive professional and academic experience who are able to bring their expertise and knowledge to the classroom.

Some of the professors who teach courses for this Executive Program are listed below.

Victor Rodríguez Socio Director de Spirit Consulting Group en España y formador en emp...
Santiago García Solimei He is the Marketing Manager of the EMEA Region at Meliá Hotels Intern...
Javier Tallada He directs MARKSLOVE, strategic consulting, brand and communication. H...
Sílvia Iglesias She is the Head of E-commerce at Grupotel Hotels & Resorts. More t...

GET TO KNOW US
Set an appointment to visit one of our centres.

Call us at
+34 900 101 483

Email us at
hola@eserp.com

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