Advanced Programme in Corporate Communication and Events Organisation in Mallorca

CENTRE

Mallorca

LANGUAGE

Spanish

DURATION

9 months

From October to May

SCHEDULE

Afternoon
18:00 to 22:00, Friday

PRICE  €5,300 

Become a specialist in business communication by studying at our Advanced Programme in Corporate Communication and Events Organisation in Mallorca, which will fully develop your communication skills in both online and offline settings. If you are passionate about public relations, this is your course!

Since all of our professors are active professionals in this field, after the course ends you will be able to hold a Communications Manager position in any company, as you will have the ability to manage any reputation crisis for a company. In addition, you will also be able to successfully organise corporate events that are essential for achieving goals.

You will also acquire the necessary knowledge to work with digital marketing, allowing you to remain up-to-date with new corporate communication strategies and crisis resolution in digital media. And, of course, you will be well prepared when it comes to non-verbal communication; an essential skill for transmitting and interpreting messages.

Our Advanced Programme in Corporate Communication and Events Organisation in Mallorca will undoubtedly facilitate your incorporation into the professional world of communication in a short period of time, thanks to our specialised education programme and our career opportunities. This is an exciting challenge in which, along with your effort, we are delighted to be a part of.

DEGREES AND ACCREDITATIONS


Advanced Programme in Corporate Communication and Events Organisation

Degree issued by ESERP

International Accreditation*

Issued by the University of Applied Sciences, Schmalkalden  (Germany)

International Accreditation*

Issued by the European Communication School (France – Belgium)

*Students who study and successfully complete the ESERP syllabus, attend the international conferences and complete a project on these conferences, will receive the International Accreditations.

Methodology


Case-Study: The practical elements of business are studied through the lens of real-life cases, most of which involve problems that could occur in any company.

PMO: Management and support tools to transform a project into reality, with a global and dynamic vision of the environment that includes its strengths and weaknesses.

Inspireo Workshop/metodología LEGO: Improved entrepreneurship training by unleashing the potential of individuals in a creative and participatory work environment. Implemented through INSPIREO WORKSHOP.

Balanced Scorecard (design of business management strategies): Management model based on goals whose achievement is measured using business indicators.

Team Building: Students are divided into small working groups. Group work is a fundamental part of training future professionals to take on positions of responsibility.

Objectives


To be able to anticipate trends and generate change that adds value to the corporate communication of organisations.

Given the innovative nature of the educational proposal, this Programme has been designed to offer multidisciplinary training to all communication and events organisation professionals.

Career opportunities


These studies will provide you with the opportunity to develop your professional career in different fields, where you can work in areas such as:

  • Management of Corporate Communication in companies
  • Communications Manager
  • Media Professional
  • Events Organisation Management
  • Professional in Communication Services and Agencies

eserp career opportunities 

MODULES


Organisation Management

  • Strategic Management
  • Corporate Finances
  • Economic Situation
Public Relations, Reputation Management and Conflicts in Corporate Communication

  • Online reputation management. Designing, Planning and Monitoring an Online Reputation Plan
  • Crisis & Stakeholders
  • Manual for a crisis situation. Applied communication techniques
Management of Corporate Communication

  • Strategic Communication in the company
  • Roles and responsibilities of the Communications Manager
  • Corporate Social Responsibility
  • Strategic Management of Partnerships & Sponsors
Digital Marketing

  • Social Media
  • Digital Marketing
  • Inbound Marketing
  • Strategic Marketing
Events Organisation

  • Events planning
  • Structures and stages. Execution and Evaluation. Budget
  • Event Operational Manual
Management Skills

  • Leadership Styles
  • Coaching. Professional Development
  • Mentoring
Communication Plan

  • Communication Strategy
  • Media Planning
  • Structure and development of the plan. Budget
  • Digital Communication Plan
  • Control and analysis of results
Final Consulting Project

  • Completion of a real-life communications project throughout the programme, taking into account all aspects studied in the programme’s different modules


(*)The content of the programme, schedule, or materials may be altered due to changes in academic planning.

(*)The order of the modules is indicative based on the scheduling of the Master’s Degree.

PRICE  €5,300 

Access


You must meet one of the two requirements:

  • Official University Degree.
  • 4 years of proven professional experience.

 Payment


EU Students (European Union) in possession of a NIE
First payment€1,000
The rest will be paid in 10 consecutive monthly instalments from October to July€4,300

 

Non-EU Students (European Union)
First payment€2,000
The rest will be paid in 10 consecutive monthly instalments from October to July€3,300
5% discount for early payment
Programme included in the incentive programmes of the Tripartite Foundation

*Fees for issuing certificates and diplomas are not included.

Our professors


ESERP’s faculty is made up of professionals with extensive professional and academic experience who are able to bring their expertise and knowledge to the classroom.

Some of the professors who teach courses for this Advanced Programme are listed below.

Victor Rodríguez Socio Director de Spirit Consulting Group en España y formador en emp...
Santiago García Solimei He is the Marketing Manager of the EMEA Region at Meliá Hotels Intern...
Javier Tallada He directs MARKSLOVE, strategic consulting, brand and communication. H...
Sílvia Iglesias She is the Head of E-commerce at Grupotel Hotels & Resorts. More t...

GET TO KNOW US
Set an appointment to visit one of our centres.

Call us at
+34 900 101 483

Email us at
hola@eserp.com

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