Why study this Course on Yield & Revenue Management?
Revenue Management is a sales technique based on the analysis of the different variables that affect a customer’s purchase decision.
By correctly managing revenue through Yield & Revenue Management, we manage to maximise sales and make them as profitable as possible using the most appropriate channel. Therefore, the idea is to sell as much as possible in the best possible way with excellent customer satisfaction, analysing the different market variables on a daily basis.
The Executive Programme in Yield & Revenue Management allows you to discover and manage all the marketing channels and to implement technological tools, in addition to learning about the main sales and distribution techniques.
At the end of the Programme, several sessions of Simulation of Highly Competitive Environments will be held. Through these sessions, all the knowledge seen during the Programme will be applied in a practical way, thus offering a higher degree of knowledge.
(*) The programme’s content, scheduling and materials may be modified slightly due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Executive Programme.
“This is an educational programme that is very much geared towards professional activity. The cases we studied in the programme were real, which allowed us to learn from the mistakes and successes of large companies.”
Caroline Schäfer Suren
Head of Events at the Marriott Chain
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