Revenue Management is a sales technique based on the analysis of the different variables that affect a customer’s purchase decision.
By correctly managing revenue through Yield & Revenue Management, we manage to maximise sales and make them as profitable as possible using the most appropriate channel. Therefore, the idea is to sell as much as possible in the best possible way with excellent customer satisfaction, analysing the different market variables on a daily basis.
The Executive Programme in Yield & Revenue Management allows you to discover and manage all the marketing channels and to implement technological tools, in addition to learning about the main sales and distribution techniques.
The studies in Yield & Revenue Management will give you the chance to develop your professional activity in areas such as:
Executive Programme in Yield & Revenue Management
Degree issued by ESERP
Case studies are used to study the functional areas of a business, most of which deal with real problems that can occur in any company.
Students are divided into small working groups. Group work is a fundamental part of training future professionals to take on positions of responsibility.
This is an impact session guided by a facilitator; it contains self-learning elements.
It provides interdisciplinary knowledge that serves as an anchor to the rest of the knowledge acquired in the academic programme.
First payment | €1,000 |
| The rest will be paid in 2 monthly instalments, financed directly by ESERP, without interest of €425 | |
10% discount for early payment | €1,665 |
* Programme included in the incentive programmes of the Tripartite Foundation.
(*) The programme’s content, scheduling and materials may be modified slightly due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Executive Programme.
“This is an educational programme that is very much geared towards professional activity. The cases we studied in the programme were real, which allowed us to learn from the mistakes and successes of large companies.”
Caroline Schäfer Suren
Head of Events at the Marriott Chain
