Why study this Executive Programme in Digital Business?
Companies need to transform and adapt to a new economy, and the only way to do so is with professionals who are part of technologies, who are trained in new skills and abilities for directing and managing companies in digital environments. This Course in Digital Business responds to this need. A comprehensive programme that will allow the student to promote the digital transformation process of their company, acquire a global vision of the digital environment or prepare to launch their own online business.
This new environment requires professionals who are capable of understanding how technology impacts business, and who can develop new models that are characterised by their customer-centric approach, by the intensive use of technology to solve their needs, and by the generation and exploitation of data for decision-making in the business.
With the Digital Business Programme, you will be trained in all disciplines of the digital environment and innovation applied to business in order to become a leader in the sector. A very practical study plan will allow you to realistically apply the concepts and processes taught by our professors. We want you to be part of the digital transformation of businesses.
“This is an educational programme that is very much geared towards professional activity. The cases we studied in the programme were real, which allowed us to learn from the mistakes and successes of large companies.”
Caroline Schäfer Suren
Head of Events at the Marriott Chain
Download brochure for "Programme in Digital Business in Madrid"