Programme in Digital Business in Madrid

WHERE Madrid
LENGHT 4 months
START November

Tuesday and Thursday from 7:00 pm to 9:45 pm

PRICE €3,500

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Why study this Executive Programme in Digital Business?


Companies need to transform and adapt to a new economy, and the only way to do so is with professionals who are part of technologies, who are trained in new skills and abilities for directing and managing companies in digital environments. This Course in Digital Business responds to this need. A comprehensive programme that will allow the student to promote the digital transformation process of their company, acquire a global vision of the digital environment or prepare to launch their own online business.

This new environment requires professionals who are capable of understanding how technology impacts business, and who can develop new models that are characterised by their customer-centric approach, by the intensive use of technology to solve their needs, and by the generation and exploitation of data for decision-making in the business.

With the Digital Business Programme, you will be trained in all disciplines of the digital environment and innovation applied to business in order to become a leader in the sector. A very practical study plan will allow you to realistically apply the concepts and processes taught by our professors. We want you to be part of the digital transformation of businesses.


Career Opportunities


Studying Digital Business will allow you to develop your professional activity in different areas:


  • Professionals and freelancers who work in digital marketing and want to maximise the presence and visibility of their companies and businesses online.
  • Executives and professionals who not only want to digitally transform their organisations, but who also want to lead them.

  • Entrepreneurs who are in charge of revolutionary projects and require training to improve their knowledge of the internet and digital environments in an advanced stage of their project.
  • Professionals and executives who participate in the digital transformation processes of their companies.



Degree to be Obtained


Executive Programme in Digital Business

Degree issued by ESERP



Admissions Process


Admissions Tests



Payment Methods

Price: €3,500


First payment

The rest will be paid in 4 monthly instalments, financed directly by ESERP, without interest of €625

10% discount for early payment



* Programme included in the incentive programmes of the Tripartite Foundation.


  • The digital ecosystem.
  • The digital client.
  • Digital business models.
  • Managing operations in digital environments.
  • Talent Management in the Digital Economy.
  • Digital Financial Management.
  • Legal aspects in digital environments: data ownership and privacy.
  • Case study.


  • New technologies that impact business.
  • Cloud Computing.
  • Disruptive business models: Mobility, Digital Platforms and Connected Products.
  • Data Management: Big Data in Business.
  • Machine Learning & Artificial Intelligence & Cognitive Systems.
  • Industry 4.0 and IOT.
  • RA/RV/RI & Wearable Tech & Wireless Connectivity.
  • Case study.


  • Design and Creation of a Digital Marketing Plan.
  • Search Engine Optimisation (SEO): How to optimise the positioning of your website in search engines naturally.
  • Search Engine Marketing (SEM): Fundamentals, options and important points in the SEM Strategy.
  • Generating and qualifying leads in Digital Marketing.
  • Loyalty and Engagement strategies through the internet.
  • Inbound Marketing & Branded Content.
  • Strategy and Media Planning.
  • Performance, RTB and display advertising.
  • Social Media Strategy: The integration of Social Networks into our digital media plan.
  • Case study.


  • Main tools.
  • What is overbooking and how is it generated?
  • Consumption practices.
  • Booking system. The guaranteed booking.
  • Technical aspects of bookings via the internet.
  • Revenue Management for groups.
  • Case study.


(*) The programme’s content, scheduling and materials may be modified slightly due to changes in academic planning.

(*) The order of the modules is indicative based on the scheduling of the Executive Programme.

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+34 900 101 483

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